Bestseller launches new webshop, The Founded


Under the name The Founded, Bestseller has launched a new online platform, where all brands of the group will have a place. The current Bestseller website will be transformed into a corporate website.


Personalised shopping experience

The new web shop went online on Monday and, in addition to a new name, it will also feature a completely new design. According to Bestseller, the new platform will focus more on the community and a more personalised shopping experience, including inspiring product recommendations.


All brands of the Danish fashion group are of course represented, such as Jack & Jones, Vero Moda, Vila, Only, Object, Junarose or Pieces, and the platform aims to offer fashion "for every lifestyle, for every moment and for the whole family. will disappear temporarily and will eventually reappear as a replacement for the current company website “We want to engage our audience even more and tell more captivating stories about our company, our ever-increasing work within sustainability, our many new digital projects and – naturally – also the vast career opportunities we offer both in Denmark and abroad," explains communications director Morten Norlyk.