There is a wide selection of sneakers, clothing and accessories for both men and women in the 120 sqm store. Puma Antwerp sells both performance-focused sports equipment and lifestyle collections. Shoppers can also take a look at the brand’s exclusive collaborations with celebrities like Rihanna, Cara Delevigne and The Weeknd. Recently, Selena Gomez was announced as Puma’s new famous representative.
It was a carefully considered choice to open a new store in Antwerp: the city has been a Belgian pioneer for sports, fashion and culture for several years. It is therefore a perfect match for Puma’s identity, retail director Arne Freundt said. “I am excited about the opening of our new concept store in Belgium which brings the best of Puma to one of the most unique and inspiring fashion cities of Europe.”