consumentengedrag

Due to the coronavirus crisis profits evaporate almost completely in the global fashion industry: McKinsey expects a decrease of 93 per cent this year. Those who were able to grow did so either online or thanks to Asia-Pacific. Also in 2021, digital will still be the superstar.

The corona pandemic has crushed luxury goods sales: the European market is shrinking by 36 per cent this year, for the first time since the banking crisis. Bain's analysts aren't counting on a full recovery before 2022/2023.

The online shift caused by the corona crisis is being exaggerated, according to a report by GlobalData. Consumers still buy the most in the physical store, even during the lockdown. E-commerce needs the brick and mortar store very badly.

Even though Belgian restaurants, bars and non-food stores have been allowed to reopen for a long time, consumption has not yet recovered to pre-lockdown levels.

Our traditional diet is changing: flexitarianism, snack meals and young people are changing the language of diets. This in turn creates opportunities for enterprising food producers who jump in to fill the gap.

Every year, shoppers spend less on clothing and shoes. The numerous discounts and sharp price competition in the fashion retail industry have resulted in ever lower European clothing expenses since 2006.

Research firm Mintel has identified five food trends that will have their impact on consumers, retailers and manufacturers next year. The “Global Food & Drink Trends 2018” report brings together insights from sixty analysts in about a dozen countries.