Starbucks plans to increase the number of branches from 33,000 to 55,000 over the next ten years. Only in 55 per cent of those new branches will you be able to drink your coffee onsite.
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Covid-19 is just the tip of the iceberg: the '20s promise to be a decade full of disruption. Hyperpersonalisation, hybrid store concepts and 'social commerce' are having a breakthrough, thanks to the pandemic.
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The 'Stop Hate for Profit' movement is gaining momentum quickly: following The North Face's example, big names such as Starbucks, Unilever and Coca-Cola are now all taking a break from advertising on Facebook. In the meantime, the social network says it is taking measures against hateful content.
Starbucks is turning 50 in 2021 and wants to celebrate that by becoming climate-positive. The American chain is announcing major climate ambitions, such as more plant-based options and no longer using disposable packaging.
The world's biggest Starbucks, spanning 4,000 sqm on four floors and featuring its own cocktail bar and a pizza restaurant, is to open in Chicago. It is one of the chain's new flagships under the ‘Reserve Roastery’ banner.
Significant sales growth at food manufacturer Nestlé in the first half of the year is mainly due to strong performances on the large American market, to increasing sales in petcare and to the successful launch of Starbucks.
Coffee chain Starbucks is restructuring its European activities. The Amsterdam office closes, resulting in 190 dismissals, and Mexican franchise group Alsea will take over all stores in Belgium, France, Luxembourg and the Netherlands.
American coffee company Starbucks will ban plastic straws in their stores starting from 2020. A small step for coffee enthusiasts, but a big step for the environment, as the coffee giant uses about a billion straws every year.
Global brands are increasingly struggling to ward off smaller, local companies. Some even believe the brands’ golden age has passed. That may be presumptuous, but there are some noticeable trends.
Swiss food giant Nestlé has signed a distribution deal with Starbucks: for 6 billion euro, the company can start selling the American chain’s brands.
Coffee chain Starbucks is committing 10 million dollars (8 million euros) to bring a fully recyclable and compostable cup to the market within the next three years. Currently, some six billion Starbucks cups are distributed per year, an impressive 1% of the world's total.
Starbucks-owned tea chain Teavana will shut down every single store, which will put 3,300 people out of a job. It currently has nearly 380 stores.
Car manufacturer Ford revealed that its cars with SYNC3 voice technology can place orders at coffee chain Starbucks directly.
Starbucks is not planning to just accept Europe's demand to pay back 25.7 million euro in illegal state aid, which is why it has now filed a suit with the European Court.
Howard Schultz, coffee chain Starbucks' CEO, will delegate a few day-to-day activities in order to focus on the company's overall strategy and the development of a premium branch within the group.
American Starbucks still uses the tax construction it agreed upon with the Dutch government, even though the European Commission considers it to be illegal.