{"id":117900,"date":"2025-05-02T14:19:12","date_gmt":"2025-05-02T12:19:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?post_type=event&#038;p=117900"},"modified":"2025-06-19T10:24:38","modified_gmt":"2025-06-19T08:24:38","slug":"category-management-congress-2025-fr","status":"publish","type":"event","link":"https:\/\/www.retaildetail.be\/fr\/retail-events\/category-management-congress-2025-fr\/","title":{"rendered":"CATEGORY MANAGEMENT CONGRESS 2025"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Lors du Congr\u00e8s sur la gestion des cat\u00e9gories, nous apportons des informations pointues, des r\u00e9ponses concr\u00e8tes et des exemples pratiques inspirants.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:16px\">Albert Heijn Belgium : un acteur purement tarifaire avec lequel il est pr\u00e9f\u00e9rable de traiter de mani\u00e8re transactive, ou un partenaire strat\u00e9gique dot\u00e9 d&rsquo;une vision ? Dans ce dernier cas, qu&rsquo;attend AH de vous en tant que fournisseur ? Et comment construire une relation strat\u00e9gique lorsque votre \u00e9quipe est petite et vos ressources limit\u00e9es ?<\/p>\n\n\n\n<p style=\"font-size:16px\">Qu&rsquo;est-ce qui est le plus rentable : continuer \u00e0 se concentrer sur la p\u00e9n\u00e9tration, ou se concentrer sur les acheteurs de grande valeur et les engager r\u00e9ellement ? Et si la g\u00e9n\u00e9ration Z est votre moteur de croissance, comment utiliser intelligemment les m\u00e9dias de vente au d\u00e9tail pour les atteindre ? C&rsquo;est pr\u00e9cis\u00e9ment ce type de choix strat\u00e9giques qui emp\u00eache les category managers, les shopper marketeurs et les responsables des ventes de dormir &#8211; et qui sera largement d\u00e9battu lors de la conf\u00e9rence.<\/p>\n\n\n\n<figure class=\"wp-block-table has-medium-font-size\"><table class=\"has-white-color has-black-background-color has-text-color has-background\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Commandez vos billets ci-dessous !<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div id=\"eventbrite-widget-container-1319704534789\"><\/div>\n\n<script src=\"https:\/\/www.eventbrite.be\/static\/widgets\/eb_widgets.js\"><\/script>\n\n<script type=\"text\/javascript\">\n    var exampleCallback = function() {\n        console.log('Order complete!');\n    };\n\n    window.EBWidgets.createWidget({\n        \/\/ Required\n        widgetType: 'checkout',\n        eventId: '1319704534789',\n        iframeContainerId: 'eventbrite-widget-container-1319704534789',\n\n        \/\/ Optional\n        iframeContainerHeight: 425,  \/\/ Widget height in pixels. Defaults to a minimum of 425px if not provided\n        onOrderComplete: exampleCallback  \/\/ Method called when an order has successfully completed\n    });\n<\/script>\n\n\n\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ed2724\"><strong>PROGRAMME PRINCIPAL<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\"><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:16px\">La mani\u00e8re traditionnelle collaborer dans le secteur des produits de grande consommation, avec des r\u00e9unions en face \u00e0 face et de longues n\u00e9gociations entre l&rsquo;acheteur et le vendeur, n&rsquo;est plus suffisante pour construire des relations strat\u00e9giques durables. Un mod\u00e8le gagnant-gagnant entre le d\u00e9taillant et le fournisseur exige une collaboration fond\u00e9e sur des donn\u00e9es, soutenue par une approche holistique. Cela implique que diff\u00e9rents services, experts et partenaires externes travaillent ensemble. Cette approche est beaucoup mieux adapt\u00e9e \u00e0 la dynamique complexe du march\u00e9 de la vente au d\u00e9tail et aux besoins des consommateurs d&rsquo;aujourd&rsquo;hui. <strong>Filip Vankelst, directeur des ventes pour le Benelux chez Nutrition &amp; Sant\u00e9<\/strong>, vous en dit plus !<\/p>\n\n\n\n<p style=\"font-size:16px\">Les fournisseurs comprennent-ils suffisamment le positionnement unique d&rsquo;<strong>Albert Heijn<\/strong> en Belgique ? De nombreux fabricants ne savent pas exactement comment le d\u00e9taillant alimentaire est organis\u00e9 ici. Les Category Managers prennent des d\u00e9cisions locales sur les assortiments et les promotions et sont ouverts \u00e0 un business planning commun. <strong>Sven Vertommen<\/strong> abordera ces sujets et bien d&rsquo;autres encore lors de sa presentation.<\/p>\n\n\n\n<p style=\"font-size:16px\"><br><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/NS-AH-1024x613.png\" alt=\"\" class=\"wp-image-116727 size-full\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/NS-AH-1024x613.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/NS-AH-300x180.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/NS-AH-768x460.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/NS-AH-1536x920.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/NS-AH-218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/NS-AH.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Bert-Peleman-BENU-1024x613.png\" alt=\"\" class=\"wp-image-118455 size-full\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Bert-Peleman-BENU-1024x613.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Bert-Peleman-BENU-300x180.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Bert-Peleman-BENU-768x460.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Bert-Peleman-BENU-1536x920.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Bert-Peleman-BENU-218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Bert-Peleman-BENU.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:16px\">Fort de son exp\u00e9rience chez Procter &amp; Gamble, Walt Disney, Est\u00e9e Lauder Companies et Maxeda, entre autres, <strong>Bert Peleman a \u00e9crit le livre \u00ab The Brand Butterfly \u00bb<\/strong>, sur le marketing des clients de valeur. Comment les d\u00e9finir ? Comment les reconna\u00eetre rapidement ? Comment les placer sur une \u00ab voie de grande valeur \u00bb ? Et enfin, comment les fid\u00e9liser ?<\/p>\n\n\n\n<p style=\"font-size:16px\"><br><strong>Marlies Vantournhout<\/strong>, category manager chez <strong>BENU<\/strong> (anciennement Lloydspharma), explique comment BENU rel\u00e8ve ces d\u00e9fis gr\u00e2ce \u00e0 une approche r\u00e9fl\u00e9chie de la gestion des cat\u00e9gories et comment les fournisseurs peuvent jouer un r\u00f4le pr\u00e9cieux \u00e0 cet \u00e9gard. Forte de son exp\u00e9rience, Marlies Vantournhout, category manager chez BENU (anciennement Lloydspharma), explique comment la gestion des cat\u00e9gories joue un r\u00f4le crucial pour relever ces d\u00e9fis et comment les fournisseurs peuvent jouer un r\u00f4le pr\u00e9cieux \u00e0 cet \u00e9gard.<\/p>\n\n\n\n<p style=\"font-size:16px\"><\/p>\n\n\n\n<p style=\"font-size:16px\"><br><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\"><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:16px\">Comment les d\u00e9taillants et les marques peuvent-ils utiliser les promotions de mani\u00e8re encore plus intelligente et plus efficace, afin de d\u00e9velopper leurs cat\u00e9gories dans un monde o\u00f9 l&rsquo;attention est rare ? <strong>Promojagers <\/strong>montrera cinq changements frappants qui redessinent aujourd&rsquo;hui la communication avec les acheteurs. Car si vous voulez rester pertinent en tant que gestionnaire de cat\u00e9gorie, vous devez vous concentrer sur un contenu qui touche et qui rapporte.<\/p>\n\n\n\n<p style=\"font-size:16px\"><br><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Promojagers-2-1024x613.png\" alt=\"\" class=\"wp-image-118641 size-full\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Promojagers-2-1024x613.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Promojagers-2-300x180.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Promojagers-2-768x460.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Promojagers-2-1536x920.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Promojagers-2-218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/Promojagers-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/LDCO-1024x613.png\" alt=\"\" class=\"wp-image-116732 size-full\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/LDCO-1024x613.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/LDCO-300x180.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/LDCO-768x460.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/LDCO-1536x920.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/LDCO-218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/LDCO.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:16px\">\u00ab Lost in store \u00bb &#8211; Facilitez l&rsquo;achat de votre cat\u00e9gorie<\/p>\n\n\n\n<p style=\"font-size:16px\">Combien de fois un acheteur s&rsquo;\u00e9loigne-t-il du rayon sans rien acheter, parce que la cat\u00e9gorie n&rsquo;est pas suffisamment claire ou qu&rsquo;un produit particulier est difficile \u00e0 trouver ? Cette situation se produit tous les jours, des milliers de fois. Dans cette conf\u00e9rence inspirante et pratique, <strong>Pascal Deckers (LD&amp;Co)<\/strong> ram\u00e8ne la gestion des cat\u00e9gories \u00e0 son essence : rendre l&rsquo;achat de la cat\u00e9gorie aussi facile que possible. \u00c0 l&rsquo;aide d&rsquo;exemples pratiques et reconnaissables, il montre comment les marques et les d\u00e9taillants peuvent r\u00e9aliser la croissance en \u00e9liminant tous les obstacles gr\u00e2ce \u00e0 la simplicit\u00e9, \u00e0 une logique de rayon claire, \u00e0 une concentration sur la disponibilit\u00e9 physique, \u00e0 une forte collaboration et au fait que le consommateur est toujours au centre des pr\u00e9occupations. Les consommateurs ach\u00e8tent tout simplement plus et plus souvent quand c&rsquo;est facile.<\/p>\n\n\n\n<p style=\"font-size:16px\"><br><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-3aa72b9e97fba9bb1db9b928a2b260f1\" style=\"color:#ed2724\"><strong>PRATIQUE<\/strong><\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:16px\">Date: 19 juin 2025<br><\/li>\n\n\n\n<li style=\"font-size:16px\">Localisation: Stadsfeestzaal Anvers, \u00e9tage 2B.<br><\/li>\n\n\n\n<li style=\"font-size:16px\">Langue: la plupart des pr\u00e9sentations sont en n\u00e9erlandais. Diapositives en n\u00e9erlandais ou en anglais.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-545ade54eaa85c93536980eb35904306\" style=\"color:#ed2724\"><strong>PRIX<\/strong><\/h1>\n\n\n\n<ul style=\"font-size:16px\" class=\"wp-block-list\">\n<li style=\"font-size:16px\">Pr\u00e9vente : 349 \u20ac \/ billet (hors frais de service et taxes)<br><\/li>\n\n\n\n<li style=\"font-size:16px\">Tarif normal : 449 \u20ac \/ billet (hors frais de service et TVA)<\/li>\n<\/ul>\n\n\n\n<ul style=\"font-size:16px\" class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-4c106864ce3fcf314fcfcd9318cf5ef5\" style=\"color:#ed2724\"><strong>HORAIRE<\/strong><\/h1>\n\n\n\n<p style=\"font-size:16px\"><strong>12h30: <\/strong>Bienvenue @ RetailDetail<br><strong>13h30<\/strong>: Keynotes partie 1<br><strong>14h30:<\/strong> Break<br><strong>15h00: <\/strong>Keynotes partie 2<br><strong>16h00: <\/strong>Break<br><strong>16h30: <\/strong>Keynotes partie 3<br><strong>17h30: <\/strong>Networking, drinks &amp; bites<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-628a88d9b72945ce31a04391855de44a\" style=\"color:#ed2724\"><strong>ROUTE<\/strong><\/h1>\n\n\n\n<iframe src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d9996.299499051465!2d4.400986015303377!3d51.21769633182546!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x47c3f6febba9dafd%3A0x78cd2a4752356e63!2sMeir%2078%2C%202000%20Antwerpen%2C%20Belgi%C3%AB!5e0!3m2!1snl!2ses!4v1718196816237!5m2!1snl!2ses\" width=\"400\" height=\"300\" style=\"border:0;\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ed2724\"><strong><strong><strong>GRACE A NOS PARTENAIRES<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/02\/Taglayer-logo-1.png\" alt=\"\" class=\"wp-image-116016\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.promojagers.be\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Logo-Promojagers-2024-1024x421.png\" alt=\"\" class=\"wp-image-102390\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Logo-Promojagers-2024-1024x421.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Logo-Promojagers-2024-300x123.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Logo-Promojagers-2024-768x315.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Logo-Promojagers-2024-1536x631.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Logo-Promojagers-2024-2048x841.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.deduco.be\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"292\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/4009001-Deduco-Logo-Combi-overgetekend3-300x292-1.png\" alt=\"\" class=\"wp-image-119629\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hubo.be\/nl\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"306\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-1.png\" alt=\"\" class=\"wp-image-63080\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-1.png 783w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-1-300x117.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-1-768x300.png 768w\" sizes=\"auto, (max-width: 783px) 100vw, 783px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/my.ccep.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"312\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/CocaCola-Partners.png\" alt=\"\" class=\"wp-image-55563\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/CocaCola-Partners.png 460w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/CocaCola-Partners-300x203.png 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.duvel.com\/nl-be\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"312\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Duvel-logo.svg\" alt=\"\" class=\"wp-image-55568\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lors du Congr\u00e8s sur la gestion des cat\u00e9gories, nous apportons des informations pointues, des r\u00e9ponses concr\u00e8tes et des exemples pratiques inspirants. Albert Heijn Belgium : un acteur purement tarifaire avec lequel il est pr\u00e9f\u00e9rable de traiter de mani\u00e8re transactive, ou un partenaire strat\u00e9gique dot\u00e9 d&rsquo;une vision ? Dans ce dernier cas, qu&rsquo;attend AH de vous [&hellip;]<\/p>\n","protected":false},"featured_media":117903,"parent":0,"menu_order":0,"template":"","categories":[],"tags":[],"class_list":["post-117900","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CATEGORY MANAGEMENT CONGRESS 2025 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/category-management-congress-2025-fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CATEGORY MANAGEMENT CONGRESS 2025 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Lors du Congr\u00e8s sur la gestion des cat\u00e9gories, nous apportons des informations pointues, des r\u00e9ponses concr\u00e8tes et des exemples pratiques inspirants. Albert Heijn Belgium : un acteur purement tarifaire avec lequel il est pr\u00e9f\u00e9rable de traiter de mani\u00e8re transactive, ou un partenaire strat\u00e9gique dot\u00e9 d&rsquo;une vision ? 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