{"id":56271,"date":"2022-05-03T12:17:51","date_gmt":"2022-05-03T12:17:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?post_type=event&#038;p=56271"},"modified":"2022-10-17T09:24:11","modified_gmt":"2022-10-17T07:24:11","slug":"trade-shopper-marketing-congress-fr","status":"publish","type":"event","link":"https:\/\/www.retaildetail.be\/fr\/retail-events\/trade-shopper-marketing-congress-fr\/","title":{"rendered":"Trade &#038; Shopper Marketing Congress"},"content":{"rendered":"\n<p><strong>Comment transformer les acheteurs en vendeurs ? Comment gagner sur le point de vente, hors ligne et en ligne ? La coop\u00e9ration strat\u00e9gique entre d\u00e9taillants et fabricants est plus que jamais essentielle. Cette conf\u00e9rence pr\u00e9sente des cas inspirants, en collaboration avec l&rsquo;expert Luc Desmedt (LD&amp;Co).&nbsp;<\/strong><\/p>\n\n\n\n<div id=\"eventbrite-widget-container-255259607357\"><\/div>\n\n<script src=\"https:\/\/www.eventbrite.com\/static\/widgets\/eb_widgets.js\"><\/script>\n\n<script type=\"text\/javascript\">\n    var exampleCallback = function() {\n        console.log('Order complete!');\n    };\n\n    window.EBWidgets.createWidget({\n        \/\/ Required\n        widgetType: 'checkout',\n        eventId: '255259607357',\n        iframeContainerId: 'eventbrite-widget-container-255259607357',\n\n        \/\/ Optional\n        iframeContainerHeight: 425,  \/\/ Widget height in pixels. Defaults to a minimum of 425px if not provided\n        onOrderComplete: exampleCallback  \/\/ Method called when an order has successfully completed\n    });\n<\/script>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#df2e28\"><strong>Programme<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.retaildetail.nl\/wp-content\/uploads\/sites\/3\/2022\/07\/Aldi-Natalie-Duthoy.png\" alt=\"\" class=\"wp-image-25463\"\/><figcaption><strong>Natalie Duthoy<\/strong><br>Managing Director Category Management<br>Aldi<br>Plus d&rsquo;informations ? Lisez une introduction \u00e0 leur pr\u00e9sentation <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-aldi-passe-des-achats-a-la-gestion-des-categories\/\"><strong>ici<\/strong><\/a><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.retaildetail.nl\/wp-content\/uploads\/sites\/3\/2022\/07\/Piercil-Delbys-Stephanie-Teetaert.png\" alt=\"\" class=\"wp-image-25468\"\/><figcaption><strong>St\u00e9phanie Teetaert<\/strong><br>Business Unit Manager Brokerage<br>Pietercil Delby&rsquo;s<br>Plus d&rsquo;informations ? Lisez une introduction \u00e0 leur pr\u00e9sentation <strong><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-pietercil-delbys-met-la-cuisine-du-monde-a-la-carte\/\">ici<\/a><\/strong><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.retaildetail.nl\/wp-content\/uploads\/sites\/3\/2022\/08\/Pauwels-Sauzen-Mark-Cardon-Koen-Torfs-.png\" alt=\"\" class=\"wp-image-26375\"\/><figcaption><strong>Koen Torfs &amp; Mark Cardon<\/strong><br>Marketing Manager &amp; Commercial Director<br>Pauwels Sauzen<br>Plus d&rsquo;informations ? Lisez une introduction \u00e0 leur pr\u00e9sentation <strong><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-bousculer-un-secteur-mature-les-sauces-pauwels-passent-de-la-friterie-au-supermarche\/\">ici<\/a><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/GFK-1-1024x648.png\" alt=\"\" class=\"wp-image-63578\" width=\"413\" height=\"261\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/GFK-1-1024x648.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/GFK-1-300x190.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/GFK-1-768x486.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/GFK-1-1536x972.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/GFK-1.png 2000w\" sizes=\"auto, (max-width: 413px) 100vw, 413px\" \/><figcaption><strong><strong>Davy Van Raemdonck<\/strong><br><\/strong>Director Consumer Belgium &amp; The Netherlands<br>GfK Belgium<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/08\/ldco-luc-logo-1-1024x573.jpg\" alt=\"\" class=\"wp-image-61743\" width=\"373\" height=\"208\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/08\/ldco-luc-logo-1-1024x573.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/08\/ldco-luc-logo-1-300x168.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/08\/ldco-luc-logo-1-768x430.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/08\/ldco-luc-logo-1-1270x712.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/08\/ldco-luc-logo-1.jpg 1273w\" sizes=\"auto, (max-width: 373px) 100vw, 373px\" \/><figcaption><strong>Luc Desmedt<\/strong><br>Founder &#8211; Managing Director<br>LD&amp;Co<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Strobbo-1.png?resize=400%2C253&amp;quality=100&amp;strip=all&amp;ssl=1\" alt=\"\"\/><figcaption><strong>Miguel De Witte<\/strong><br>Revenue Management Consultant<br>StepUp RGM<br>Plus d&rsquo;informations ? Lisez une introduction \u00e0 leur pr\u00e9sentation <strong><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/negocier-des-hausses-de-prix-plus-une-question-de-savoir-que-de-pouvoir\/\">ici<\/a><\/strong><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Timetable<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>12u30 \u2013 13u00: Welkom<\/li><li>13u00 \u2013 13u30: Luc Desmedt<\/li><li>13u35 \u2013 14u05: GfK<\/li><li>14u10 \u2013 14u40: StepUp<\/li><li>14u45 \u2013 15u15: Pauze<\/li><li>15u20 \u2013 15u50: Pauwels<\/li><li>15u55 \u2013 16u25: Pietercil Delby\u2019s<\/li><li>16u30 \u2013 17u00: Aldi<\/li><li>17u00 &#8211; 18u00: Discussions, snacks &amp; boissons<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu&rsquo;est-ce que vous y gagnez?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Conseils pratiques<\/li><li>Strat\u00e9gies gagnantes<\/li><li>Mise en r\u00e9seau<\/li><li>Des professionnels exp\u00e9riment\u00e9s sur sc\u00e8ne<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prix<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D\u00e9taillants<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Billet Early Bird : \u20ac225 (hors frais et TVA)<\/li><li>Billet normal : \u20ac275 (hors frais et TVA)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Non-d\u00e9taillants<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Billets Early Bird: \u20ac350 (hors frais et TVA)<\/li><li>Billet normal : \u20ac395 (hors frais et TVA)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Langue<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Les premi\u00e8res pr\u00e9sentations sont en n\u00e9erlandais<\/li><li>Diapositives en anglais ou en n\u00e9erlandais<\/li><\/ul>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#df2e28\"><strong>Merci \u00e0 nos partenaires<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/eu\/?ir=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"431\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Salesforce-Logo-1.png\" alt=\"\" class=\"wp-image-55572\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Salesforce-Logo-1.png 613w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Salesforce-Logo-1-300x211.png 300w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/my.ccep.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"312\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/CocaCola-Partners.png\" alt=\"\" class=\"wp-image-55563\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/CocaCola-Partners.png 460w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/CocaCola-Partners-300x203.png 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.duvel.com\/nl-be\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Duvel-logo.svg\" alt=\"\" class=\"wp-image-55568\" width=\"179\" height=\"82\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.jetimport.be\/nl\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-1024x793.jpeg\" alt=\"\" class=\"wp-image-55794\" width=\"166\" height=\"128\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-1024x793.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-300x232.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-768x595.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-1536x1189.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo-Jet-Import-2048x1586.jpeg 2048w\" sizes=\"auto, (max-width: 166px) 100vw, 166px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"493\" height=\"91\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/new-logo-Hootsuite.png\" alt=\"\" class=\"wp-image-63304\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/new-logo-Hootsuite.png 493w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/new-logo-Hootsuite-300x55.png 300w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/shelfservice.be\/nl\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/HIG-10016-Shelf-Service-Logo-Quadri-1-1024x402.png\" alt=\"\" class=\"wp-image-63274\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/HIG-10016-Shelf-Service-Logo-Quadri-1-1024x402.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/HIG-10016-Shelf-Service-Logo-Quadri-1-300x118.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/HIG-10016-Shelf-Service-Logo-Quadri-1-768x302.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/HIG-10016-Shelf-Service-Logo-Quadri-1-1536x603.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/HIG-10016-Shelf-Service-Logo-Quadri-1-2048x804.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.75%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"306\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-1.png\" alt=\"\" class=\"wp-image-63079\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-1.png 783w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-1-300x117.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-1-768x300.png 768w\" sizes=\"auto, (max-width: 783px) 100vw, 783px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment transformer les acheteurs en vendeurs ? Comment gagner sur le point de vente, hors ligne et en ligne ? La coop\u00e9ration strat\u00e9gique entre d\u00e9taillants et fabricants est plus que jamais essentielle. Cette conf\u00e9rence pr\u00e9sente des cas inspirants, en collaboration avec l&rsquo;expert Luc Desmedt (LD&amp;Co).&nbsp; Programme Timetable 12u30 \u2013 13u00: Welkom 13u00 \u2013 13u30: Luc [&hellip;]<\/p>\n","protected":false},"featured_media":60019,"parent":0,"menu_order":0,"template":"","categories":[],"tags":[],"class_list":["post-56271","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade &amp; Shopper Marketing Congress - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/trade-shopper-marketing-congress-fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade &amp; Shopper Marketing Congress - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Comment transformer les acheteurs en vendeurs ? Comment gagner sur le point de vente, hors ligne et en ligne ? La coop\u00e9ration strat\u00e9gique entre d\u00e9taillants et fabricants est plus que jamais essentielle. 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