{"id":96132,"date":"2024-03-30T19:21:38","date_gmt":"2024-03-30T18:21:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?post_type=event&#038;p=96132"},"modified":"2024-11-20T12:14:50","modified_gmt":"2024-11-20T11:14:50","slug":"retaildetail-night-2024-fr","status":"publish","type":"event","link":"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/","title":{"rendered":"RETAILDETAIL NIGHT 2024"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>RetailDetail organise le jeudi 21 novembre la RetailDetail Night, la f\u00eate annuelle de fin d&rsquo;ann\u00e9e du secteur du commerce de d\u00e9tail dans le Benelux.<\/strong><br><strong>Pieter Zwart, PDG de Coolblue, et Dirk Van den Berghe, ex-groupe Walmart, feront les pr\u00e9sentations pendant le programme principale.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-left has-vivid-red-color has-text-color\"><strong><strong>5 RAISONS POUR LESQUELLES VOUS DEVRIEZ Y \u00caTRE :<\/strong><\/strong><\/h3>\n\n\n\n<ol style=\"font-size:16px\" class=\"wp-block-list\">\n<li>Un programme principal de haut niveau avec des orateurs renomm\u00e9s du secteur de la vente au d\u00e9tail.<\/li>\n\n\n\n<li>Pendant ce temps, profitez d&rsquo;un d\u00eener assis \u00e0 des tables de 10 personnes dans un cadre exclusif. Un moment id\u00e9al pour nouer des contacts avec vos relations.<\/li>\n\n\n\n<li>Choix entre 2 pr\u00e9-programmes th\u00e9matiques durant l&rsquo;apr\u00e8s-midi : acqu\u00e9rir de nouvelles connaissances au cours de ces sessions inspirantes.<\/li>\n\n\n\n<li>Rencontrez 600 professionnels du commerce de d\u00e9tail b2b.<\/li>\n\n\n\n<li>Lieu : l&rsquo;\u00e9v\u00e9nement aura lieu au magnifique Handelsbeurs \u00e0 Anvers.<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Aftermovie Retail Detail Night 2023\" src=\"https:\/\/player.vimeo.com\/video\/929137825?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\"><strong>COMMENT PARTICIPER \u00c0 L&rsquo;\u00c9V\u00c9NEMENT ?<\/strong><\/h3>\n\n\n\n<ol style=\"font-size:16px\" class=\"wp-block-list\">\n<li>Commandez un billet individuel, comprenant le pr\u00e9-programme et le programme principal, ainsi que le d\u00eener.<\/li>\n\n\n\n<li>Commandez une table personnalis\u00e9e (10 personnes) pour votre entreprise. C&rsquo;est le moment id\u00e9al pour terminer l&rsquo;ann\u00e9e positivement avec votre \u00e9quipe et\/ou vos proches. Vos 10 invit\u00e9s auront ainsi acc\u00e8s \u00e0 l&rsquo;ensemble de l&rsquo;\u00e9v\u00e9nement, y compris le d\u00eener.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-table has-medium-font-size\"><table class=\"has-white-color has-black-background-color has-text-color has-background\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Commandez vos billets ou table!<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div id=\"eventbrite-widget-container-875854533487\"><\/div>\n\n<script src=\"https:\/\/www.eventbrite.be\/static\/widgets\/eb_widgets.js\"><\/script>\n\n<script type=\"text\/javascript\">\n    var exampleCallback = function() {\n        console.log('Order complete!');\n    };\n\n    window.EBWidgets.createWidget({\n        \/\/ Required\n        widgetType: 'checkout',\n        eventId: '875854533487',\n        iframeContainerId: 'eventbrite-widget-container-875854533487',\n\n        \/\/ Optional\n        iframeContainerHeight: 425,  \/\/ Widget height in pixels. Defaults to a minimum of 425px if not provided\n        onOrderComplete: exampleCallback  \/\/ Method called when an order has successfully completed\n    });\n<\/script>\n\n\n\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ed2724\"><strong>PROGRAMME PRINCIPAL<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Coolblue-Dirk-1024x613.png\" alt=\"\" class=\"wp-image-102038 size-full\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Coolblue-Dirk-1024x613.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Coolblue-Dirk-300x180.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Coolblue-Dirk-768x460.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Coolblue-Dirk-1536x920.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Coolblue-Dirk-218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Coolblue-Dirk.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left\" style=\"font-size:16px\">Lorsque <strong>Coolblue <\/strong>a vu le jour en 1999 dans la chambre d&rsquo;\u00e9tudiant de <strong>Pieter Zwart <\/strong>et de ses camarades de fac, rien ne laissait pr\u00e9sager qu&rsquo;elle deviendrait l&rsquo;une des plus grandes boutiques en ligne des Pays-Bas et de Belgique. Ce qui n&rsquo;\u00e9tait au d\u00e9part qu&rsquo;une modeste boutique en ligne de lecteurs mp3 est aujourd&rsquo;hui une entreprise milliardaire r\u00e9put\u00e9e pour son service \u00e0 la client\u00e8le et son approche innovante. Zwart s&rsquo;efforce de satisfaire au mieux les clients, avec le slogan \u00a0\u00bb Tout pour un sourire \u00ab\u00a0. Sa vision et son esprit d&rsquo;entreprise ont fait de Coolblue une entreprise exemplaire dans le monde du commerce \u00e9lectronique.<\/p>\n\n\n\n<p style=\"font-size:16px\"><strong>Dirk Van den Berghe<\/strong> a occup\u00e9 divers postes de direction chez Walmart, la plus grande entreprise du monde selon Fortune, de 2014 \u00e0 2021. Au cours de cette p\u00e9riode, il a \u00e9t\u00e9 un t\u00e9moin privil\u00e9gi\u00e9 et un participant actif de la vaste transformation num\u00e9rique de Walmart. Dirk partagera ses pr\u00e9cieuses connaissances et les le\u00e7ons qu&rsquo;il a tir\u00e9es. Il \u00e9voquera \u00e9galement d&rsquo;autres transformations num\u00e9riques dont il a \u00e9t\u00e9 t\u00e9moin, tant les succ\u00e8s que les d\u00e9fis. Que lui ont appris ses exp\u00e9riences avec plusieurs plateformes num\u00e9riques mondiales de premier plan ? Quels sont les facteurs de r\u00e9ussite ? D\u00e9couvrez le voyage fascinant de Dirk Van den Berghe dans le monde de la transformation num\u00e9rique et profitez de ses perspectives et exp\u00e9riences uniques !<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left\" style=\"font-size:16px\">Pointu, spirituel et instructif : chaque ann\u00e9e, <strong>Gino Van Ossel<\/strong>, professeur \u00e0 la <strong>Vlerick Business School<\/strong>, pr\u00e9sente sa conf\u00e9rence de fin d&rsquo;ann\u00e9e. La revue de l&rsquo;ann\u00e9e du commerce de d\u00e9tail est une rubrique r\u00e9guli\u00e8re de la RetailDetail Night. Une r\u00e9trospective en forme de clin d&rsquo;\u0153il, qui tend un miroir au secteur et offre de nouvelles perspectives.<\/p>\n\n\n\n<p style=\"font-size:16px\"><strong>Leen Dehantschutter<\/strong>, directrice g\u00e9n\u00e9rale de <strong>BD Media<\/strong>, partagera les r\u00e9sultats de la derni\u00e8re \u00e9tude sur l <em>&lsquo;impact du porte-\u00e0-porte.<\/em> Elle pr\u00e9sentera \u00e9galement les r\u00e9sultats fascinants du questionnaire du concours \u00ab D\u00e9pliant de l&rsquo;ann\u00e9e \u00bb. Les prix du jury professionnel pour les meilleurs d\u00e9pliants seront \u00e9galement pr\u00e9sent\u00e9s. Dirig\u00e9 par Nathalie Dens, vice-chanceli\u00e8re de l&rsquo;Universit\u00e9 d&rsquo;Anvers, le prix du meilleur d\u00e9pliant papier sera d\u00e9cern\u00e9, tandis que le prix du meilleur d\u00e9pliant num\u00e9rique sera attribu\u00e9 sur la base des votes des lecteurs de d\u00e9pliants num\u00e9riques via la plateforme de promotion myShopi.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Gino-BD-media-1024x613.png\" alt=\"\" class=\"wp-image-107258 size-full\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Gino-BD-media-1024x613.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Gino-BD-media-300x180.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Gino-BD-media-768x460.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Gino-BD-media-1536x920.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Gino-BD-media-218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Gino-BD-media.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ed2724\"><strong>PRE-PROGRAMMES<\/strong><\/h1>\n\n\n\n<p style=\"font-size:16px\">Pendant la RetailDetail Night, vous avez le choix entre deux programmes d&rsquo;accompagnement dans l&rsquo;apr\u00e8s-midi :<\/p>\n\n\n\n<ol style=\"font-size:16px\" class=\"wp-block-list\">\n<li>Gamechangers<\/li>\n\n\n\n<li>AI in Retail<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1\/ GAMECHANGERS<\/h3>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/goe-beestig--1024x613.png\" alt=\"\" class=\"wp-image-102661 size-full\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/goe-beestig--1024x613.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/goe-beestig--300x180.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/goe-beestig--768x460.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/goe-beestig--1536x920.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/goe-beestig--218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/goe-beestig-.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:16px\"><strong>Goe Beestig<\/strong> s&rsquo;engage pleinement dans l&rsquo;exp\u00e9rience et la cr\u00e9ation d&rsquo;une communaut\u00e9 dans ses magasins. Cela leur permet d&rsquo;acc\u00e9der au c\u0153ur de leurs vrais clients, les animaux de compagnie. Dans un march\u00e9 hyperconcurrentiel, la cr\u00e9ation de valeur est cruciale pour un magasin. Dans cette pr\u00e9sentation, vous aurez un aper\u00e7u de l&rsquo;ADN de Goe Beestig et vous verrez comment ils peuvent gagner le c\u0153ur de leurs clients.<\/p>\n\n\n\n<p style=\"font-size:16px\"><strong>Nicolas Koevoets<\/strong> est le directeur de Goe Beestig, une formule d&rsquo;animalerie. Avec une formation dans le commerce de d\u00e9tail et la mode, il a acquis des connaissances op\u00e9rationnelles et commerciales qui se traduisent bien dans la formule.<\/p>\n\n\n\n<p style=\"font-size:16px\"><strong>Gianni Daems<\/strong> est<strong> co-g\u00e9rant <\/strong>de Goe Beestig. Il g\u00e8re \u00e9galement plusieurs supermarch\u00e9s Albert Heijn et plusieurs magasins de journaux quotidiens, des bureaux de tabac et des boulangeries.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left\" style=\"font-size:16px\">Beyond the shelf: Scan Mania<\/p>\n\n\n\n<p style=\"font-size:16px\">Comment pouvez-vous utiliser des informations sur les donn\u00e9es en temps r\u00e9el pour cr\u00e9er des activations efficaces et vous connecter avec les clients \u00e0 proximit\u00e9 de vos magasins&nbsp;? Apprenez \u00e0 combiner donn\u00e9es et cr\u00e9ativit\u00e9 pour impliquer vos clients dans le paysage actuel du commerce de d\u00e9tail.<\/p>\n\n\n\n<p style=\"font-size:16px\"><strong>Kris Van den Brandt est directeur de compte chez ADDRETAIL. <\/strong>Kris a une passion pour la communication efficace et un \u00e9tat d&rsquo;esprit pragmatique.<\/p>\n\n\n\n<p style=\"font-size:16px\">Kris, accompagn\u00e9 de<strong> Dave Froidcoeur<\/strong>, un professionnel du marketing exp\u00e9riment\u00e9,&nbsp;qui travaille actuellement en tant que <strong>directeur op\u00e9rationnel du marketing client chez Carrefour<\/strong>, vous parlera de Scan Mania. Avec plus de 18 ans d&rsquo;exp\u00e9rience au sein de Carrefour, il a d\u00e9velopp\u00e9 une expertise dans le retail, les activations marketing, la gestion d&rsquo;\u00e9quipe et l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience client.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/addretail-Carrefour-1024x613.png\" alt=\"\" class=\"wp-image-107627 size-full\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/addretail-Carrefour-1024x613.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/addretail-Carrefour-300x180.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/addretail-Carrefour-768x460.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/addretail-Carrefour-1536x920.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/addretail-Carrefour-218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/addretail-Carrefour.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/KringwinkelDelaware--1024x613.png\" alt=\"\" class=\"wp-image-107816 size-full\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/KringwinkelDelaware--1024x613.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/KringwinkelDelaware--300x180.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/KringwinkelDelaware--768x460.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/KringwinkelDelaware--1536x920.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/KringwinkelDelaware--218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/KringwinkelDelaware-.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left\" style=\"font-size:16px\"><strong>Lander Janssens<\/strong>, directeur des ventes et du marketing de <strong>Kringwinkel<\/strong>, nous pose quelques questions cruciales. Comment le secteur du commerce de d\u00e9tail peut-il r\u00e9soudre son probl\u00e8me de d\u00e9chets ? La croissance est-elle encore possible dans un avenir vert ? De la seconde main \u00e0 la \u00ab r\u00e9paration en tant que service \u00bb, De Kringwinkel s&rsquo;efforce de trouver de nouvelles solutions \u00e0 d&rsquo;anciens probl\u00e8mes. Gr\u00e2ce \u00e0 des collaborations avec des entreprises telles que Bol, De Kringwinkel passe d&rsquo;un r\u00f4le de r\u00e9cepteur de marchandises \u00e0 celui de partenaire strat\u00e9gique dans les initiatives de durabilit\u00e9.<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:16px\">D\u00e9couvrez avec <strong>Paul Balsack<\/strong>, partenaire du <strong>Delaware BeLux<\/strong>, comment la technologie permet aux employ\u00e9s de premi\u00e8re ligne, qui sont au c\u0153ur du commerce de d\u00e9tail, de favoriser l&rsquo;exp\u00e9rience client (CX), l&rsquo;exp\u00e9rience des employ\u00e9s (EX) et l&rsquo;excellence op\u00e9rationnelle. Alors que les attentes des clients augmentent et que le commerce de d\u00e9tail devient de plus en plus num\u00e9rique, ces employ\u00e9s restent le point de contact humain essentiel<strong> <\/strong>dans les magasins.<\/p>\n\n\n\n<p style=\"font-size:16px\">Nous d\u00e9montrerons comment la technologie dote les employ\u00e9s de premi\u00e8re ligne d&rsquo;une connaissance essentielle des produits, d&rsquo;une connaissance des clients et d&rsquo;outils d&rsquo;engagement, leur permettant de fournir un service personnalis\u00e9 et authentique. En fournissant les bons outils et la bonne formation, nous donnons \u00e0 ces employ\u00e9s les moyens de devenir de v\u00e9ritables h\u00e9ros de la vente au d\u00e9tail.<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:16px\"><\/p>\n<\/div><\/div>\n\n\n\n<p style=\"font-size:16px\">La reste de la programmation du programme sera publi\u00e9e prochainement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\/ AI IN RETAIL<\/h3>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/xplore-1024x613.png\" alt=\"\" class=\"wp-image-107325 size-full\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/xplore-1024x613.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/xplore-300x180.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/xplore-768x460.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/xplore-1536x920.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/xplore-218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/xplore.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left\" style=\"font-size:16px\">Avec <strong>Olivier Van Duyse, managing partner US<\/strong>, nous nous plongeons dans les applications pratiques de l&rsquo;IA qui rendront votre \u00e9quipe marketing plus efficace. D\u00e9couvrez comment vous pouvez pouvez optimiser les t\u00e2ches quotidiennes gr\u00e2ce \u00e0 des appels API intelligents, ce qui vous permet de gagner du temps et permettre \u00e0 votre \u00e9quipe de se concentrer sur la croissance strat\u00e9gique. Nous montrons des exemples concrets clients des exemples concrets de la fa\u00e7on dont l&rsquo;IA automatise les t\u00e2ches de singe, de la l&rsquo;am\u00e9lioration de la segmentation des clients \u00e0 l&rsquo;optimisation des publicit\u00e9s et l&rsquo;optimisation des publicit\u00e9s et la personnalisation des exp\u00e9riences. Rentrez chez vous avec des id\u00e9es et des strat\u00e9gies concr\u00e8tes strat\u00e9gies concr\u00e8tes qui transforment vos efforts de marketing &#8211; sans tracas, juste r\u00e9sultats !<\/p>\n<\/div><\/div>\n\n\n\n<p style=\"font-size:16px\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/microsoft-Hybrid-1024x613.png\" alt=\"\" class=\"wp-image-107631 size-full\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/microsoft-Hybrid-1024x613.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/microsoft-Hybrid-300x180.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/microsoft-Hybrid-768x460.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/microsoft-Hybrid-1536x920.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/microsoft-Hybrid-218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/microsoft-Hybrid.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left\" style=\"font-size:16px\"><\/p>\n\n\n\n<p><strong>Manas Bharadwaj<\/strong>, expert en IA chez <strong>Microsoft<\/strong>, constate une acc\u00e9l\u00e9ration du march\u00e9 en termes d&rsquo;utilisation de l&rsquo;IA g\u00e9n\u00e9rative, non seulement avec des applications \u00e9tonnantes de l&rsquo;IA dans les apps clients et le commerce conversationnel, mais aussi avec le d\u00e9ploiement de cam\u00e9ras intelligentes pour analyser et am\u00e9liorer le parcours client dans les magasins physiques. L&rsquo;IA fera bient\u00f4t la diff\u00e9rence \u00e9galement dans les domaines de la logistique, de la politique des ressources humaines, de l&rsquo;analyse des donn\u00e9es, de la planification des promotions ou du d\u00e9ploiement d&rsquo;avatars num\u00e9riques dans l&rsquo;assistance \u00e0 la client\u00e8le : \u00ab <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-detaillants-qui-ne-commencent-pas-a-utiliser-lia-sont-desesperement-a-la-traine\/\">Les d\u00e9taillants qui ne commencent pas \u00e0 travailler avec l&rsquo;IA d\u00e8s maintenant sont d\u00e9sesp\u00e9r\u00e9ment \u00e0 la tra\u00eene<\/a> \u00bb.<\/p>\n\n\n\n<p><strong>Bart De Ceulaer<\/strong> d&rsquo;<strong>Hybrid <\/strong>vient nous inspirer avec trois cas d&rsquo;utilisation de l&rsquo;IA dans le commerce de d\u00e9tail :<\/p>\n\n\n\n<p>1. Food retail : comment l&rsquo;IA peut-elle contribuer \u00e0 r\u00e9duire de mani\u00e8re significative le gaspillage alimentaire ? En d\u00e9ployant des algorithmes pr\u00e9dictifs, le secteur alimentaire peut \u00e9quilibrer avec pr\u00e9cision l&rsquo;offre et la demande pour lutter contre la surproduction et le gaspillage.<\/p>\n\n\n\n<p>2. Commerce de d\u00e9tail automobile : comment l&rsquo;IA optimise-t-elle l&rsquo;ensemble du parcours client, de l&rsquo;achat au service apr\u00e8s-vente ? Dans le secteur automobile, l&rsquo;IA peut non seulement rationaliser l&rsquo;exp\u00e9rience client, mais aussi permettre une maintenance pr\u00e9dictive et des services personnalis\u00e9s, augmentant ainsi l&rsquo;efficacit\u00e9 et la satisfaction des clients.<\/p>\n\n\n\n<p>3. Commerce de d\u00e9tail omnicanal : comment l&rsquo;IA permet-elle d&rsquo;am\u00e9liorer l&rsquo;image de marque, les campagnes de marketing et l&rsquo;allocation des budgets ? En analysant les donn\u00e9es du commerce \u00e9lectronique et des magasins physiques, l&rsquo;IA peut aider les d\u00e9taillants \u00e0 mesurer avec pr\u00e9cision l&rsquo;impact des campagnes sur tous les canaux et \u00e0 affiner les strat\u00e9gies de marketing.<\/p>\n<\/div><\/div>\n\n\n\n<p style=\"font-size:16px\"><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ed2724\"><strong>HORAIRES<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\"><strong>HORAIRE PRE-PROGRAMME<\/strong>: AI IN RETAIL<\/h2>\n\n\n\n<p style=\"font-size:16px\">14h00 \u2013 14h30: Bienvenue @ Handelsbeurs<br>14h30 \u2013 15h20: Microsoft<br>15h30 \u2013 16h00: Break<br>16h15 \u2013 16h40: Xplore Group<br>16h40 \u2013 17h05: Hybrid Media<br>17h15 &#8211; 18h00: R\u00e9ception programma principal<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\"><strong>HORAIRE PRE-PROGRAMME<\/strong>: GAMECHANGERS<\/h2>\n\n\n\n<p style=\"font-size:16px\">14h00 \u2013 14h30: Bienvenue @ Handelsbeurs<br>14h30 \u2013 15h00: Delaware<br>15h00 \u2013 15h40: De Kringwinkel<br>15h40 \u2013 16h15: Break<br>16h15 \u2013 16h45: Goe Beestig<br>16h45 \u2013 17h30: AddRetail &amp; Carrefour<br>17h30 &#8211; 18h00: R\u00e9ception programma principal<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\"><strong>HORAIRE PROGRAMMA PRINCIPAL<\/strong><\/h2>\n\n\n\n<p style=\"font-size:16px\">17h30 \u2013 18h00: R\u00e9ception<br>18h00 \u2013 18h20: Gino Van Ossel<br>18h20 \u2013 18h50: Dirk van den berghe<br>18h50 \u2013 19h30: precourse<br>19h30 \u2013 20h00: Pieter Zwart Coolblue<br>20h00 \u2013 20h50: maincourse<br>20h50 \u2013 21h00: CAF awards: BD Media<br>21h00 \u2013 23h30: Dessert buffet, networking<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ed2724\"><strong><strong>PRATIQUE<\/strong><\/strong><\/h1>\n\n\n\n<p style=\"font-size:16px\">Date: jeudi 21 novembre 2024<\/p>\n\n\n\n<p style=\"font-size:16px\">Localisation: Handelsbeurs Antwerpen<\/p>\n\n\n\n<p style=\"font-size:16px\">Adresse: Borzestraat 31, 2000 Antwerpen<\/p>\n\n\n\n<p style=\"font-size:16px\">Heure de d\u00e9but: 14h00<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ed2724\"><strong>GR\u00c2CE \u00c0 NOS PARTENAIRES<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/hybridagency.be\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"198\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/hybrid-logo-color-svg-2.png\" alt=\"\" class=\"wp-image-70056\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/hybrid-logo-color-svg-2.png 512w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/hybrid-logo-color-svg-2-300x116.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/strobbo.com\/be-fr\/\"><img decoding=\"async\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/Logo-Strobbo.svg\" alt=\"\" class=\"wp-image-91246\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"http:\/\/cofidis.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-1024x674.jpg\" alt=\"\" class=\"wp-image-65282\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-1024x674.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-768x505.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-1536x1010.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-2048x1347.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Cofidis_Logotype_QUADRI-185x122.jpg 185w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.xploregroup.be\/en\/\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/XploreGroup_400x400_1.jpg\" alt=\"\" class=\"wp-image-90613\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/XploreGroup_400x400_1.jpg 400w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/XploreGroup_400x400_1-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/XploreGroup_400x400_1-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/XploreGroup_400x400_1-73x73.jpg 73w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"886\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Addretail-LOGO_AR_150X150_WEB.jpg\" alt=\"\" class=\"wp-image-105172\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Addretail-LOGO_AR_150X150_WEB.jpg 886w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Addretail-LOGO_AR_150X150_WEB-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Addretail-LOGO_AR_150X150_WEB-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Addretail-LOGO_AR_150X150_WEB-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Addretail-LOGO_AR_150X150_WEB-73x73.jpg 73w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.delaware.pro\/en-be\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"283\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/delaware-logo-positive-web-rgb.png\" alt=\"\" class=\"wp-image-106556\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/delaware-logo-positive-web-rgb.png 950w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/delaware-logo-positive-web-rgb-300x89.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/delaware-logo-positive-web-rgb-768x229.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bdmedia.be\/fr\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/BDMedia-1024x400.png\" alt=\"\" class=\"wp-image-72255\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/BDMedia-1024x400.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/BDMedia-300x117.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/BDMedia-768x300.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/BDMedia-1536x600.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/BDMedia.png 1620w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/foldervanhetjaar.be\/\"><img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"256\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/FVHJ_Logo_FR_Color_Dark_Transparent_RGB.png\" alt=\"\" class=\"wp-image-107263\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/FVHJ_Logo_FR_Color_Dark_Transparent_RGB.png 452w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/FVHJ_Logo_FR_Color_Dark_Transparent_RGB-300x170.png 300w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"ccep.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"3884\" height=\"1176\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/CCEP_Horizontal_Logo_RGB_Red.png\" alt=\"\" class=\"wp-image-80389\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/CCEP_Horizontal_Logo_RGB_Red.png 3884w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/CCEP_Horizontal_Logo_RGB_Red-300x91.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/CCEP_Horizontal_Logo_RGB_Red-1024x310.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/CCEP_Horizontal_Logo_RGB_Red-768x233.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/CCEP_Horizontal_Logo_RGB_Red-1536x465.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/CCEP_Horizontal_Logo_RGB_Red-2048x620.png 2048w\" sizes=\"auto, (max-width: 3884px) 100vw, 3884px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.hubo.be\/nl.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"306\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2.png\" alt=\"\" class=\"wp-image-63042\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2.png 783w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-300x117.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Hubo_Belgique_logo-2-768x300.png 768w\" sizes=\"auto, (max-width: 783px) 100vw, 783px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.duvel.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"138\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/09\/Duvel_Logo-1-2.png\" alt=\"\" class=\"wp-image-63092\"\/><\/a><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.retaildetail.be\/fr\/partenariats-evenementiels-2024\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"200\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/partner-FR.png\" alt=\"\" class=\"wp-image-96111\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/partner-FR.png 1290w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/partner-FR-300x47.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/partner-FR-1024x159.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/partner-FR-768x119.png 768w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>RetailDetail organise le jeudi 21 novembre la RetailDetail Night, la f\u00eate annuelle de fin d&rsquo;ann\u00e9e du secteur du commerce de d\u00e9tail dans le Benelux.Pieter Zwart, PDG de Coolblue, et Dirk Van den Berghe, ex-groupe Walmart, feront les pr\u00e9sentations pendant le programme principale. 5 RAISONS POUR LESQUELLES VOUS DEVRIEZ Y \u00caTRE : COMMENT PARTICIPER \u00c0 L&rsquo;\u00c9V\u00c9NEMENT [&hellip;]<\/p>\n","protected":false},"featured_media":96125,"parent":0,"menu_order":0,"template":"","categories":[],"tags":[],"class_list":["post-96132","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RETAILDETAIL NIGHT 2024 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RETAILDETAIL NIGHT 2024 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"RetailDetail organise le jeudi 21 novembre la RetailDetail Night, la f\u00eate annuelle de fin d&rsquo;ann\u00e9e du secteur du commerce de d\u00e9tail dans le Benelux.Pieter Zwart, PDG de Coolblue, et Dirk Van den Berghe, ex-groupe Walmart, feront les pr\u00e9sentations pendant le programme principale. 5 RAISONS POUR LESQUELLES VOUS DEVRIEZ Y \u00caTRE : COMMENT PARTICIPER \u00c0 L&rsquo;\u00c9V\u00c9NEMENT [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T11:14:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/RetailDetailNight-V2_2560x1740.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/retail-events\\\/retaildetail-night-2024-fr\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/retail-events\\\/retaildetail-night-2024-fr\\\/\",\"name\":\"RETAILDETAIL NIGHT 2024 - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/retail-events\\\/retaildetail-night-2024-fr\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/retail-events\\\/retaildetail-night-2024-fr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/RetailDetailNight-V2_2560x1740.jpg\",\"datePublished\":\"2024-03-30T18:21:38+00:00\",\"dateModified\":\"2024-11-20T11:14:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/retail-events\\\/retaildetail-night-2024-fr\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/retail-events\\\/retaildetail-night-2024-fr\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/retail-events\\\/retaildetail-night-2024-fr\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/RetailDetailNight-V2_2560x1740.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/RetailDetailNight-V2_2560x1740.jpg\",\"width\":2560,\"height\":1740},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/retail-events\\\/retaildetail-night-2024-fr\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/retail-events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"RETAILDETAIL NIGHT 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RETAILDETAIL NIGHT 2024 - RetailDetail BE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/","og_locale":"fr_FR","og_type":"article","og_title":"RETAILDETAIL NIGHT 2024 - RetailDetail BE","og_description":"RetailDetail organise le jeudi 21 novembre la RetailDetail Night, la f\u00eate annuelle de fin d&rsquo;ann\u00e9e du secteur du commerce de d\u00e9tail dans le Benelux.Pieter Zwart, PDG de Coolblue, et Dirk Van den Berghe, ex-groupe Walmart, feront les pr\u00e9sentations pendant le programme principale. 5 RAISONS POUR LESQUELLES VOUS DEVRIEZ Y \u00caTRE : COMMENT PARTICIPER \u00c0 L&rsquo;\u00c9V\u00c9NEMENT [&hellip;]","og_url":"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/","og_site_name":"RetailDetail BE","article_modified_time":"2024-11-20T11:14:50+00:00","og_image":[{"width":2560,"height":1740,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/RetailDetailNight-V2_2560x1740.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/","url":"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/","name":"RETAILDETAIL NIGHT 2024 - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/RetailDetailNight-V2_2560x1740.jpg","datePublished":"2024-03-30T18:21:38+00:00","dateModified":"2024-11-20T11:14:50+00:00","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/RetailDetailNight-V2_2560x1740.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/RetailDetailNight-V2_2560x1740.jpg","width":2560,"height":1740},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.retaildetail.be\/nl\/retail-events\/"},{"@type":"ListItem","position":3,"name":"RETAILDETAIL NIGHT 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/event\/96132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":19,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/event\/96132\/revisions"}],"predecessor-version":[{"id":108516,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/event\/96132\/revisions\/108516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/96125"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=96132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=96132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=96132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}