{"id":100093,"date":"2024-06-10T13:06:46","date_gmt":"2024-06-10T11:06:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=100093"},"modified":"2024-06-10T13:06:47","modified_gmt":"2024-06-10T11:06:47","slug":"leco-score-doit-chercher-un-nouveau-nom","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/leco-score-doit-chercher-un-nouveau-nom\/","title":{"rendered":"L’Eco-score doit chercher un nouveau nom"},"content":{"rendered":"\n

Colruyt <\/strong>doit chercher un nouveau nom pour son \u00ab Eco-score \u00bb. Le nom du label de durabilit\u00e9 a \u00e9t\u00e9 contest\u00e9 par le secteur biologique.<\/p>\n\n\n\n

72% de confiance<\/h2>\n\n\n\n

L’IFOAM, l’organisation chapeautant l’alimentation et l’agriculture biologiques, a contest\u00e9 le nom \u00ab Eco-score \u00bb utilis\u00e9 par le groupe Colruyt, les initiateurs Yuka et l’Agence fran\u00e7aise de l’environnement et de la sant\u00e9 (ADEME). Le terme \u00ab \u00e9co \u00bb \u00e9tant synonyme de \u00ab bio \u00bb dans de nombreuses langues, l’organisation estime que ce nom pr\u00eate trop \u00e0 confusion.<\/p>\n\n\n\n

En effet, selon l’UE, les termes \u00ab bio \u00bb et \u00ab \u00e9co \u00bb ne peuvent \u00eatre utilis\u00e9s s’ils risquent d’induire les consommateurs en erreur. Un accord a donc \u00e9t\u00e9 trouv\u00e9 apr\u00e8s m\u00e9diation : le nom Eco-score va changer. Au plus tard \u00e0 la fin de cette ann\u00e9e, le terme devrait dispara\u00eetre. Toutefois, les deux parties sont enti\u00e8rement d’accord sur l’id\u00e9e qui sous-tend le label et sur \u00ab l’importance de fournir aux consommateurs des informations fiables et transparentes<\/a> sur l’impact environnemental des produits alimentaires afin de les aider \u00e0 faire des choix plus responsables et plus durables \u00bb.<\/p>\n\n\n\n

Colruyt a r\u00e9pondu \u00e0 Vilt que le groupe de supermarch\u00e9s n’a pas encore pris de mesures pour ajuster l’Eco-score. Entre-temps, le logo, une feuille verte, est d\u00e9j\u00e0 reconnu par la moiti\u00e9 des clients et 72 % d’entre eux lui font confiance.<\/p>\n","protected":false},"excerpt":{"rendered":"

Colruyt doit chercher un nouveau nom pour son \u00ab Eco-score \u00bb. Le nom du label de durabilit\u00e9 a \u00e9t\u00e9 contest\u00e9 par le secteur biologique.<\/p>\n","protected":false},"author":5,"featured_media":51903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[141],"topic":[373],"region":[243],"class_list":["post-100093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","topic-durabilite","region-europe"],"acf":[],"yoast_head":"\nL'Eco-score doit chercher un nouveau nom - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt doit chercher un nouveau nom pour son \u00ab Eco-score \u00bb. 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