{"id":100223,"date":"2024-06-11T14:46:17","date_gmt":"2024-06-11T12:46:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=100223"},"modified":"2024-06-11T14:46:19","modified_gmt":"2024-06-11T12:46:19","slug":"la-robotisation-permet-a-picnic-de-realiser-son-premier-benefice","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-robotisation-permet-a-picnic-de-realiser-son-premier-benefice\/","title":{"rendered":"La robotisation permet \u00e0 Picnic de r\u00e9aliser son premier b\u00e9n\u00e9fice"},"content":{"rendered":"\n<p>Gr\u00e2ce \u00e0 la robotisation de ses centres de distribution, le supermarch\u00e9 en ligne <strong>Picnic<\/strong> enregistre son premier b\u00e9n\u00e9fice brut aux Pays-Bas. Le cofondateur Michiel Muller parle d&rsquo;une \u00e9tape importante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers une robotisation \u00e0 100%<\/h2>\n\n\n\n<p>Pour la premi\u00e8re fois depuis sa cr\u00e9ation en 2015, le supermarch\u00e9 en ligne n\u00e9erlandais Picnic est rentable sur son march\u00e9 domestique : \u00ab <a href=\"https:\/\/www.distrifood.nl\/178473\/picnic-schrijft-voor-het-eerst-groene-cijfers-in-heel-nederland\">une \u00e9tape importante pour nous<\/a> \u00bb, d\u00e9clare le haut dirigeant Michiel Muller \u00e0 Distrifood. Pour \u00eatre clair, il s&rsquo;agit d&rsquo;un EBITDA positif, c&rsquo;est-\u00e0-dire le cash-flow op\u00e9rationnel ou le b\u00e9n\u00e9fice brut avant int\u00e9r\u00eats, imp\u00f4ts et amortissements.<\/p>\n\n\n\n<p>Les chiffres noirs sont dus aux investissements de l&rsquo;entreprise dans la robotisation : le traitement des commandes est ainsi deux fois plus efficace. Jusqu&rsquo;\u00e0 pr\u00e9sent, environ 30 % du volume de Picnic a \u00e9t\u00e9 robotis\u00e9 : ce chiffre devrait atteindre 100 % dans dix ans. Cela ne signifie pas pour autant que les b\u00e9n\u00e9fices augmenteront de mani\u00e8re lin\u00e9aire. Un b\u00e9n\u00e9fice net n&rsquo;est pas envisageable pour l&rsquo;instant, car l&rsquo;entreprise continue d&rsquo;investir massivement dans son expansion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une tendance sous-jacente forte<\/h2>\n\n\n\n<p>M. Muller pense que Picnic est dans une position id\u00e9ale pour profiter de la part de march\u00e9 croissante du commerce \u00e9lectronique dans l&rsquo;alimentation : elle passera de 8 \u00e0 environ 15 % aux Pays-Bas et en Allemagne d&rsquo;ici \u00e0 2030. \u00ab&nbsp;La tendance sous-jacente \u00e0 l&rsquo;achat de produits alimentaires en ligne est tr\u00e8s forte ; nous n&rsquo;avons pas grand-chose \u00e0 faire. Et si vous avez d\u00e9j\u00e0 quelque chose qui fonctionne et qui bourdonne maintenant, vous aurez bient\u00f4t une tr\u00e8s bonne position. C&rsquo;est bien s\u00fbr ce que nous visons&nbsp;\u00bb.<\/p>\n\n\n\n<p>Le dirigeant ne s&rsquo;attend pas \u00e0 voir arriver de nouveaux concurrents dans l&rsquo;imm\u00e9diat, car les investissements n\u00e9cessaires sont tr\u00e8s \u00e9lev\u00e9s. Dans la plupart des pays, il s&rsquo;agit d&rsquo;une course entre deux ou trois acteurs, avec par exemple Albert Heijn et Jumbo aux Pays-Bas, Rewe en Allemagne ou E.Leclerc en France.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 la robotisation de ses centres de distribution, le supermarch\u00e9 en ligne Picnic enregistre son premier b\u00e9n\u00e9fice brut aux Pays-Bas. Le cofondateur Michiel Muller parle d&rsquo;une \u00e9tape importante. <\/p>\n","protected":false},"author":3,"featured_media":100220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[545],"topic":[198,266],"region":[524],"class_list":["post-100223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-picnic","topic-e-commerce","topic-resultats-financiers","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La robotisation permet \u00e0 Picnic de r\u00e9aliser son premier b\u00e9n\u00e9fice - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 la 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