{"id":100278,"date":"2024-06-12T09:55:09","date_gmt":"2024-06-12T07:55:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=100278"},"modified":"2024-06-12T09:55:12","modified_gmt":"2024-06-12T07:55:12","slug":"kessebohmer-un-acteur-mondial-de-lamenagement-de-magasins-simplante-au-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/kessebohmer-un-acteur-mondial-de-lamenagement-de-magasins-simplante-au-benelux\/","title":{"rendered":"Kesseb\u00f6hmer : un acteur mondial de l&rsquo;am\u00e9nagement de magasins s&rsquo;implante au Benelux"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" 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height=\"774\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100264\" data-id=\"100264\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/E-center-Eggert-Stralsund-1024x774.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/E-center-Eggert-Stralsund-1024x774.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/E-center-Eggert-Stralsund-300x227.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/E-center-Eggert-Stralsund-768x581.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/E-center-Eggert-Stralsund-1536x1161.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/E-center-Eggert-Stralsund.jpg 2032w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100262\" data-id=\"100262\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/e-center-chemnitz-rohrsdorf-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/e-center-chemnitz-rohrsdorf-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/e-center-chemnitz-rohrsdorf-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/e-center-chemnitz-rohrsdorf-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/e-center-chemnitz-rohrsdorf.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><em>(Publireportage)<\/em> <strong>Kesseb\u00f6hmer<\/strong>, le \u00ab g\u00e9ant endormi \u00bb de l&rsquo;am\u00e9nagement de magasins, ouvre une division au Benelux. Le fournisseur des principaux hard discounters allemands y voit un potentiel de d\u00e9veloppement de concepts de magasins et de produits sur mesure pour les d\u00e9taillants locaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des solutions de vente au d\u00e9tail de A \u00e0 Z<\/h2>\n\n\n\n<p>Kesseb\u00f6hmer n&rsquo;est pas encore un nom tr\u00e8s connu au Benelux. Pourtant, l&rsquo;entreprise allemande r\u00e9alise tous les am\u00e9nagements de magasins dans le monde entier pour les plus grands discounters allemands. Un volume \u00e9norme, mais qui n&rsquo;est pas visible pour les \u00e9trangers. Paulien Servaes qualifie le constructeur de magasins de \u00ab g\u00e9ant endormi \u00bb. Depuis le 1er mars, elle est Business Development Manager pour la nouvelle division locale Kesseb\u00f6hmer Retail Solutions Benelux.<\/p>\n\n\n\n<p>Kesseb\u00f6hmer est sp\u00e9cialis\u00e9 dans le d\u00e9veloppement de produits, de concepts de magasins et de solutions de vente au d\u00e9tail, \u00e0 partir de quatre sites de production en Allemagne. L&rsquo;entreprise est forte \u00e0 la fois dans la production de m\u00e9tal et le travail du bois &#8211; et dans la combinaison de ces mat\u00e9riaux. Qu&rsquo;il s&rsquo;agisse de rayonnages, de pr\u00e9sentoirs, de meubles de caisse, de communication, de conception de logos ou m\u00eame de carreaux de sol, l&rsquo;agenceur dispose de l&rsquo;expertise n\u00e9cessaire pour concevoir, produire et d\u00e9ployer tout cela de A \u00e0 Z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un large groupe de clients<\/h2>\n\n\n\n<p>\u00ab&nbsp;Avec une \u00e9quipe sp\u00e9cialis\u00e9e de concepteurs, de d\u00e9veloppeurs de concepts et de d\u00e9veloppeurs de produits, nous disposons de toutes les solutions en interne. Nous nous concentrons sur les solutions sp\u00e9cifiques aux clients et sur la personnalisation, mais nous disposons \u00e9galement de la force logistique n\u00e9cessaire pour les mettre en \u0153uvre en masse. Par exemple, nous avons d\u00e9velopp\u00e9 les meubles \u00e0 pain pour des discounters allemands internationaux, dont nous installons des milliers d&rsquo;unit\u00e9s dans le monde entier&nbsp;\u00bb.<\/p>\n\n\n\n<p>Kesseb\u00f6hmer s&rsquo;est fait une place dans le commerce de d\u00e9tail alimentaire : \u00ab Le succ\u00e8s de nos clients a d\u00e9termin\u00e9 le succ\u00e8s de notre groupe. Nous avons pu nous d\u00e9velopper en m\u00eame temps que les grands hard discounters allemands, qui ont connu une expansion massive dans le monde entier.&nbsp;\u00bb Entre-temps, l&rsquo;entreprise sert une client\u00e8le plus large, avec des cha\u00eenes de supermarch\u00e9s telles que Rewe et Edeka, mais aussi Maxi Zoo, KIK, Action et Sligro. Le groupe poss\u00e8de ses propres succursales en France, en Autriche, au Royaume-Uni et aux \u00c9tats-Unis. Indirectement, Kesseb\u00f6hmer op\u00e8re dans 56 pays d&rsquo;exportation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u00e9ros locaux<\/h2>\n\n\n\n<p>C&rsquo;est maintenant au tour du Benelux. Un acteur suppl\u00e9mentaire dans le secteur pourrait int\u00e9resser les d\u00e9taillants : \u00ab&nbsp;Il n&rsquo;y a pas beaucoup de fournisseurs de syst\u00e8mes de guidage des clients et de syst\u00e8mes POS en Belgique, au Luxembourg et aux Pays-Bas, par exemple. Il faut \u00e9galement une gestion locale : la mentalit\u00e9 et les m\u00e9thodes de travail sont diff\u00e9rentes ici. Nous aimerions mieux comprendre et servir les h\u00e9ros locaux : pensez \u00e0 Colruyt, Delhaize, Albert Heijn, Carrefour&#8230;Mais le supermarch\u00e9 ind\u00e9pendant au coin de la rue peut aussi nous appeler&nbsp;\u00bb.<\/p>\n\n\n\n<p>Paulien Servaes n&rsquo;est pas \u00e9trang\u00e8re au monde de l&rsquo;am\u00e9nagement de magasins : elle a travaill\u00e9 dans le secteur pendant plus de quatre ans. \u00ab&nbsp;L&rsquo;agencement de magasins a toujours \u00e9t\u00e9 une passion pour moi. J&rsquo;ai constat\u00e9 qu&rsquo;une fois que l&rsquo;agencement est dans votre c\u0153ur, il est tr\u00e8s difficile d&rsquo;ignorer cet attrait. <em>Einmal ladenbau, immer ladenbau<\/em>. Je suis titulaire d&rsquo;une ma\u00eetrise en marketing, j&rsquo;ai suivi des cours du soir en d\u00e9coration d&rsquo;int\u00e9rieur, je me suis sp\u00e9cialis\u00e9 dans la circularit\u00e9 des mat\u00e9riaux de construction et, gr\u00e2ce \u00e0 ma formation de ma\u00eetre fromager, je connais \u00e9galement l&rsquo;HACCP.&nbsp;\u00bb<\/p>\n\n\n\n<p>Pour une discussion ouverte sur l&rsquo;am\u00e9nagement des magasins, les d\u00e9taillants peuvent contacter Paulien Servaes \u00e0 l&rsquo;adresse p.servaes@kesseboehmer.de.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kesseboehmer.com\/en\/retail-solutions\">https:\/\/www.kesseboehmer.com\/en\/retail-solutions<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kesseb\u00f6hmer, le \u00ab g\u00e9ant endormi \u00bb de l&rsquo;am\u00e9nagement de magasins, ouvre une division au Benelux. Le fournisseur des principaux hard discounters allemands y voit un potentiel de d\u00e9veloppement de concepts de magasins et de produits sur mesure pour les d\u00e9taillants locaux.<\/p>\n","protected":false},"author":3,"featured_media":100276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1490],"topic":[340,318,194],"region":[324],"class_list":["post-100278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-kessebohmer","topic-concept-de-magasin","topic-publireportage","topic-retail-design","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kesseb\u00f6hmer : un acteur mondial de l&#039;am\u00e9nagement de magasins s&#039;implante au Benelux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kesseb\u00f6hmer, le \u00ab g\u00e9ant endormi \u00bb de l&#039;am\u00e9nagement de magasins, ouvre une division au Benelux. 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