{"id":100378,"date":"2024-06-13T09:06:54","date_gmt":"2024-06-13T07:06:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=100378"},"modified":"2024-06-13T09:06:57","modified_gmt":"2024-06-13T07:06:57","slug":"les-concurrents-mondelez-et-lotus-bakeries-sassocient","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-concurrents-mondelez-et-lotus-bakeries-sassocient\/","title":{"rendered":"Les concurrents Mondelez et Lotus Bakeries s&rsquo;associent"},"content":{"rendered":"\n<p>Un accord remarquable entre deux concurrents : <strong>Mondelez <\/strong>va non seulement produire et distribuer les biscuits Biscoff de <strong>Lotus Bakeries<\/strong> en Inde, mais aussi les incorporer dans les produits Milka et Cadbury.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un accord gagnant-gagnant<\/h2>\n\n\n\n<p>Lotus Bakeries et Mondelez International concluent un remarquable partenariat strat\u00e9gique en deux volets. En Inde, Mondelez produira et commercialisera les biscuits caram\u00e9lis\u00e9s Biscoff de Lotus. Les deux partenaires unissent \u00e9galement leurs forces en Europe : ils d\u00e9velopperont conjointement des produits chocolat\u00e9s dans d&rsquo;autres r\u00e9gions. D&rsquo;ici 2025, les premiers produits \u00ab\u00a0co-marqu\u00e9s\u00a0\u00bb de Milka et Biscoff appara\u00eetront en Europe et ceux de Cadbury et Biscoff au Royaume-Uni.<\/p>\n\n\n\n<p>Les deux entreprises pr\u00e9sentent l&rsquo;accord comme un accord gagnant-gagnant : Lotus peut cro\u00eetre plus rapidement sur le grand march\u00e9 indien gr\u00e2ce \u00e0 ce partenariat et peut donner \u00e0 Biscoff, en combinaison avec les marques fortes de Mondelez, un nouvel \u00e9lan sur d&rsquo;autres march\u00e9s \u00e9galement. Pour Mondelez, ce partenariat est l&rsquo;occasion d&rsquo;\u00e9largir son offre en proposant des produits innovants dans le segment haut de gamme en pleine croissance.<\/p>\n\n\n\n<p>Mondelez est le plus grand producteur mondial de biscuits et de chocolat, connu pour des marques telles que Oreo, Toblerone et LU. Lotus Bakeries a depuis longtemps l&rsquo;ambition de devenir le troisi\u00e8me biscuit le plus vendu au monde avec Biscoff &#8211; aujourd&rsquo;hui, la marque est en cinqui\u00e8me position.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un accord remarquable entre deux concurrents : Mondelez va non seulement produire et distribuer les biscuits Biscoff de Lotus Bakeries en Inde, mais aussi les incorporer dans les produits Milka et Cadbury. <\/p>\n","protected":false},"author":3,"featured_media":100377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[640,251],"topic":[1312],"region":[],"class_list":["post-100378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lotus-bakeries","company-mondelez","topic-partenariat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les concurrents Mondelez et Lotus Bakeries s&#039;associent - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mondelez va non seulement produire les biscuits Biscoff de Lotus Bakeries en Inde, mais aussi les incorporer dans les produits Milka et Cadbury.\" 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