{"id":100530,"date":"2024-06-15T20:08:00","date_gmt":"2024-06-15T18:08:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=100530"},"modified":"2024-06-14T16:46:10","modified_gmt":"2024-06-14T14:46:10","slug":"en-images-decathlon-rouvre-son-premier-magasin-belge-dans-le-style-ikea","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/en-images-decathlon-rouvre-son-premier-magasin-belge-dans-le-style-ikea\/","title":{"rendered":"[En images] Decathlon rouvre son premier magasin belge dans le \u00ab\u00a0style Ikea\u00a0\u00bb"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100524\" data-id=\"100524\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-18-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Decathlon <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100522\" data-id=\"100522\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-20-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100518\" data-id=\"100518\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_160337_016-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_160337_016-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_160337_016-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_160337_016-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_160337_016-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_160337_016-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100520\" data-id=\"100520\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/DecathlonBe-EvereStore-16-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-100516\" data-id=\"100516\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_161528_180-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_161528_180-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_161528_180-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_161528_180-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_161528_180-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/06\/Image_20240612_161528_180-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Le magasin <strong>Decathlon<\/strong> d&rsquo;Evere fait peau neuve. La plus grande succursale belge est la premi\u00e8re du pays \u00e0 \u00eatre \u00e9quip\u00e9e du tout dernier concept de magasin, comme on l&rsquo;avait d\u00e9j\u00e0 vu \u00e0 Paris et \u00e0 Londres. Cette initiative s&rsquo;inscrit dans le cadre du \u00ab\u00a0rebranding\u00a0\u00bb de l&rsquo;enseigne de sport.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Premier de 33<\/h2>\n\n\n\n<p>Samedi, Decathlon Evere a rouvert ses portes apr\u00e8s un relooking : le magasin de 9 300 m\u00b2 a chang\u00e9 d&rsquo;agencement et de style maison pour \u00ab\u00a0mieux guider les clients\u00a0\u00bb parmi les 45 000 produits expos\u00e9s. D&rsquo;ici \u00e0 la fin de 2025, 33 magasins belges <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/en-images-voici-le-nouveau-concept-de-magasin-de-decathlon\/\" target=\"_blank\" rel=\"noreferrer noopener\">subiront la m\u00eame m\u00e9tamorphose<\/a>, tout comme, \u00e0 terme, les 1 700 Decathlon du monde entier.<\/p>\n\n\n\n<p>Le nouvel agencement n&rsquo;est pas seulement \u00ab\u00a0plus aventureux\u00a0\u00bb, mais aussi \u00ab\u00a0\u00e0 la mani\u00e8re d&rsquo;Ikea\u00a0\u00bb, selon le communiqu\u00e9 de presse, puisque les visiteurs suivent une all\u00e9e qui les m\u00e8ne devant les diff\u00e9rents pr\u00e9sentoirs de sport. Ou, comme le dit la cha\u00eene, \u00ab\u00a0un parcours circulaire, o\u00f9 les visiteurs voient les articles d&rsquo;un m\u00eame sport \u00e0 gauche et \u00e0 droite dans chaque all\u00e9e de chaque rayon\u00a0\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vitrines et piliers num\u00e9riques<\/h2>\n\n\n\n<p>L&rsquo;intention est claire : au lieu de la \u00ab\u00a0grande surface\u00a0\u00bb d&rsquo;antan, Decathlon <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-fait-peau-neuve-avec-son-propre-swoosh\/\" target=\"_blank\" rel=\"noreferrer noopener\">doit devenir un \u00ab\u00a0magasin de d\u00e9couverte\u00a0\u00bb<\/a>. \u00ab\u00a0Vous serez pour ainsi dire immerg\u00e9 dans chaque sport. Cela devrait faciliter la navigation intuitive dans notre large gamme\u00a0\u00bb, explique Gregory Crucifix. Des \u00ab\u00a0vitrines\u00a0\u00bb montrent comment les produits peuvent \u00eatre utilis\u00e9s et combin\u00e9s, tandis que les clients peuvent comparer les produits gr\u00e2ce \u00e0 des colonnes num\u00e9riques. Ils peuvent placer les produits sur les colonnes, apr\u00e8s quoi ils peuvent voir toutes les sp\u00e9cifications sur l&rsquo;\u00e9cran situ\u00e9 au-dessus d&rsquo;eux.<\/p>\n\n\n\n<p>Les activit\u00e9s en ligne et hors ligne devraient \u00e9galement mieux se compl\u00e9ter : outre les magasins physiques, le site web fera peau neuve \u00e0 partir de la semaine prochaine. Des \u00e9crans num\u00e9riques pr\u00e9senteront l&rsquo;assortiment en ligne dans les magasins, tandis que l&rsquo;assortiment en magasin a \u00e9t\u00e9 optimis\u00e9. Decathlon a r\u00e9cemment opt\u00e9 pour un portefeuille de marques simplifi\u00e9, compos\u00e9 de neuf marques maison et de quatre marques dites expertes. Un exemple de ces derni\u00e8res est la marque de cyclisme Van Rysel, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/van-rysel-marque-de-velo-decathlon-obtient-son-propre-magasin-a-londres\/\" target=\"_blank\" rel=\"noreferrer noopener\">qui a re\u00e7u son propre shop-in-shop \u00e0 Londres<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le magasin Decathlon d&rsquo;Evere fait peau neuve. La plus grande succursale belge est la premi\u00e8re du pays \u00e0 \u00eatre \u00e9quip\u00e9e du tout dernier concept de magasin, comme on l&rsquo;avait d\u00e9j\u00e0 vu \u00e0 Paris et \u00e0 Londres. Cette initiative s&rsquo;inscrit dans le cadre du \u00ab\u00a0rebranding\u00a0\u00bb de l&rsquo;enseigne de sport.<\/p>\n","protected":false},"author":5,"featured_media":100524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[361],"topic":[194],"region":[413],"class_list":["post-100530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-decathlon","topic-retail-design","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Decathlon rouvre son premier magasin belge dans le &quot;style Ikea&quot; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le magasin Decathlon d&#039;Evere fait peau neuve. 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