{"id":100670,"date":"2024-06-17T16:42:23","date_gmt":"2024-06-17T14:42:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=100670"},"modified":"2024-06-17T16:42:26","modified_gmt":"2024-06-17T14:42:26","slug":"une-vente-de-liquidation-chez-casa-annonce-une-nouvelle-strategie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/une-vente-de-liquidation-chez-casa-annonce-une-nouvelle-strategie\/","title":{"rendered":"Une vente de liquidation chez Casa annonce une nouvelle strat\u00e9gie"},"content":{"rendered":"\n

Une grande promotion d\u00e9but\u00e9 dans tous les magasins Casa<\/strong> avec des r\u00e9ductions allant jusqu’\u00e0 70 %. Avec l’arriv\u00e9e d’un nouvel actionnaire, la cha\u00eene internationale de magasins d’int\u00e9rieur envisage une nouvelle strat\u00e9gie commerciale.<\/p>\n\n\n\n

De la place pour de nouveaux investissements<\/h2>\n\n\n\n

\u00ab Tout doit dispara\u00eetre ! Remises jusqu’\u00e0 -70%. Nouveau propri\u00e9taire \u00bb : c’est ce que l’on peut lire sur les affiches des vitrines de Casa. Avec cette promotion, l’enseigne entend acc\u00e9l\u00e9rer la revente de son stock pour permettre de nouveaux investissements dans son assortiment et ses magasins. \u00ab Nous travaillons \u00e0 l’int\u00e9gration compl\u00e8te d’une exp\u00e9rience client omnicanale et au repositionnement du concept de magasin \u00bb, explique Frank Pruijn, directeur g\u00e9n\u00e9ral de l’enseigne.<\/p>\n\n\n\n

Depuis avril, le d\u00e9taillant a un nouveau propri\u00e9taire<\/a>, la soci\u00e9t\u00e9 holding AAS Retail de l’entrepreneur su\u00e9do-libanais Ayad Al Saffar. Cette soci\u00e9t\u00e9 poss\u00e8de \u00e9galement les cha\u00eenes de magasins Lucardi et Kijkshop aux Pays-Bas. La cha\u00eene a r\u00e9cemment vendu huit magasins d\u00e9ficitaires \u00e0 Xenos et a \u00e9galement ferm\u00e9 certaines succursales.<\/p>\n\n\n\n

La promotion se poursuit jusqu’au 28 juillet dans les magasins et en ligne. Apr\u00e8s la fin de ces promotions, Casa travaillera \u00e0 la mise en place d’une nouvelle exp\u00e9rience d’achat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Une grande promotion d\u00e9but\u00e9 dans tous les magasins Casa avec des r\u00e9ductions allant jusqu’\u00e0 70 %. Avec l’arriv\u00e9e d’un nouvel actionnaire, la cha\u00eene internationale de magasins d’int\u00e9rieur envisage une nouvelle strat\u00e9gie commerciale. <\/p>\n","protected":false},"author":3,"featured_media":100668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[757],"topic":[],"region":[],"class_list":["post-100670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-casa"],"acf":[],"yoast_head":"\nUne vente de liquidation chez Casa annonce une nouvelle strat\u00e9gie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une grande promotion d\u00e9but\u00e9 dans tous les magasins Casa avec des r\u00e9ductions allant jusqu'\u00e0 70 %.\" \/>\n<meta name=\"robots\" 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