{"id":101049,"date":"2024-06-21T16:17:29","date_gmt":"2024-06-21T14:17:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=101049"},"modified":"2024-06-21T16:17:37","modified_gmt":"2024-06-21T14:17:37","slug":"checkout-une-injection-demotion-contre-les-peines-metaphysiques-du-retail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/checkout-une-injection-demotion-contre-les-peines-metaphysiques-du-retail\/","title":{"rendered":"[Checkout] Une injection d\u2019\u00e9motion contre les peines m\u00e9taphysiques du retail"},"content":{"rendered":"\n<p>Le retail s\u2019apparente en fait \u00e0 de la pure m\u00e9taphysique : une qu\u00eate permanente de sens et de signification de l\u2019existence. Une qu\u00eate \u00e9puisante, qui vous pr\u00e9cipite dans des abimes de m\u00e9lancolie. Heureusement, des injections miraculeuses y sont possibles et on y assiste \u00e0 plus de r\u00e9surrections miraculeuses que dans la Bible.<\/p>\n\n\n\n<p>Le retail n\u2019en vaut-il plus la peine ?<\/p>\n\n\n\n<p>Dans le retail, faillite n\u2019est pas forc\u00e9ment synonyme de fin, loin s\u2019en faut. Ainsi, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/pourparlers-sur-une-relance-de-jacobs-conceptstore\/\" target=\"_blank\" rel=\"noreferrer noopener\">on parle d\u00e9j\u00e0 d\u2019une relance<\/a> chez <strong>Jacob\u2019s <\/strong><strong>Conceptstore<\/strong>, m\u00eame s\u2019il n\u2019y a pas grand-chose \u00e0 relancer : il faudra recr\u00e9er \u00e9norm\u00e9ment de confiance pour que des cr\u00e9ateurs ind\u00e9pendants acceptent \u00e0 la fois d\u2019avancer leurs stocks et de jouer aux employ\u00e9s de magasin.<\/p>\n\n\n\n<p>En m\u00eame temps, les investisseurs sont clairs : s\u2019il ne s\u2019agit que de retail, cela n\u2019en vaut plus la peine. Des acqu\u00e9reurs potentiels de&nbsp;<strong>Scotch &amp; Soda<\/strong>&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pas-de-redemarrage-pour-scotch-soda-fermeture-des-magasins-du-benelux\/\" target=\"_blank\" rel=\"noreferrer noopener\">ont renonc\u00e9 avec ce message clair<\/a>.&nbsp;<strong>Naf Naf<\/strong>&nbsp;opte heureusement pour une <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/un-repreneur-turc-sauve-naf-naf\/\" target=\"_blank\" rel=\"noreferrer noopener\">int\u00e9gration verticale dans un fabricant de tissus turc<\/a>, histoire d\u2019avoir encore un peu de marge.<\/p>\n\n\n\n<p>To be or not to be cama\u00efeu<\/p>\n\n\n\n<p>Il arrive que des marques disparues r\u00e9apparaissent au moment o\u00f9 l\u2019on s\u2019y attend le moins. Ou plut\u00f4t : quand tout le monde les a oubli\u00e9es depuis longtemps.&nbsp;<strong>C\u00e9lio&nbsp;<\/strong>ram\u00e8ne&nbsp;<strong>Cama\u00efeu&nbsp;<\/strong>du royaume des morts sous le nom de \u00ab&nbsp;be cama\u00efeu&nbsp;\u00bb. La nouvelle ligne de v\u00eatements f\u00e9minins pour le quotidien devrait permettre \u00e0 la marque masculine Celio de se positionner en acteur pour toute la famille. Be cama\u00efeu n\u2019en reste pas moins un choix d\u2019image audacieux. Quelle femme voudrait \u00ab&nbsp;\u00eatre cama\u00efeu&nbsp;\u00bb ? Invisible, vite oubli\u00e9e, plusieurs fois en faillite,&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/camaieu-fait-son-retour-dans-les-rues-commercantes\/\" target=\"_blank\" rel=\"noreferrer noopener\">endett\u00e9e \u00e0 hauteur de cinquante millions d\u2019euros <\/a>&nbsp;: est-ce vraiment une chose \u00e0 laquelle on peut aspirer ?<\/p>\n\n\n\n<p>Certes, les marques de mode sont dans une position peu enviable. En plus du temps pourri, quelque 75&nbsp;% des&nbsp;membres fran\u00e7ais de <strong>Vinted <\/strong>regardent d\u00e9sormais <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/acheteurs-doccasion-qui-sont-ils-et-quest-ce-qui-les-motive\/\" target=\"_blank\" rel=\"noreferrer noopener\">si un article n\u2019est pas disponible d\u2019occasion<\/a>&nbsp;avant de l\u2019acheter en neuf. Les amateurs d\u2019occasion ne sont pas seulement de plus en plus nombreux : la seconde main occupe \u00e9galement une part croissante de leur garde-robe.<\/p>\n\n\n\n<p>Vert de jalousie<\/p>\n\n\n\n<p>Des choix d\u2019image s\u2019imposent \u00e9galement chez&nbsp;<strong>Casa<\/strong>. Les nouveaux propri\u00e9taires y organisent un grand nettoyage de printemps avec des remises jusqu\u2019\u00e0 70&nbsp;%. Besoin urgent de liquidit\u00e9, pronostiquerait le pessimiste. N\u00e9cessit\u00e9 de lib\u00e9rer de la place pour du neuf, r\u00e9pondrait l\u2019optimiste. Mais quel neuf dans ce cas ? \u00ab&nbsp;Que repr\u00e9sente Casa ?&nbsp;\u00bb, a ainsi demand\u00e9 un journaliste ayant le sens de la rh\u00e9torique. Heureusement, il n\u2019attendait pas de r\u00e9ponse. Pourront-ils refaire une <strong>Juntoo <\/strong>\u00e0 Olen ? Quelques ann\u00e9es ont suffi \u00e0 ces concoll\u00e8gues pour transformer <strong>Overstock<\/strong> en une v\u00e9ritable \u00ab&nbsp;marque&nbsp;\u00bb \u00e0 grands coups de publicit\u00e9s t\u00e9l\u00e9vis\u00e9es co\u00fbteuses, des meubles trendy et m\u00eame d\u2019un CEO d\u00e9bauch\u00e9 chez Casa. Il fallait oser.<\/p>\n\n\n\n<p>En tout cas, nous savons pourquoi le logo Casa est vert : vert de jalousie pour&nbsp;<strong>Jysk, <\/strong>sans le moindre doute. Ces fiers Vikings ont pourtant ouvert&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/jysk-franchit-le-cap-des-60-magasins-en-belgique\/\" target=\"_blank\" rel=\"noreferrer noopener\">deux magasins le m\u00eame jour<\/a> cette semaine, \u00e0 Erpe-Mere et \u00e0 Ypres. La cha\u00eene d\u2019ameublement danoise compte d\u00e9j\u00e0 44 magasins en Belgique, et ne compte pas s\u2019arr\u00eater l\u00e0. Ils ne semblent en tout cas pas souffrir Weltschmerz&#8230; Chez Casa, ils seront encore plus verts quand ils apprendront qu\u2019une remise d\u2019\u00e0 peine 15&nbsp;% est \u00e0 l\u2019origine de files d\u2019attente interminables et de v\u00e9ritables embouteillages chez&nbsp;<strong>Ikea<\/strong> aujourd\u2019hui. Rien de tel n\u2019est arriv\u00e9 \u00e0 nos oreilles au moment de la liquidation g\u00e9n\u00e9rale chez Casa.<\/p>\n\n\n\n<p>Injection miraculeuse<\/p>\n\n\n\n<p>Pourtant, le retail n\u2019a rien de sorcier. \u00ab&nbsp;Tout est une question de concentration&nbsp;\u00bb, explique Koen Nolmans,&nbsp;propri\u00e9taire de <strong>ToyChamp<\/strong>. On ne vend pas des pots de yaourt comme des pots de Play-Doh. Dreamland devrait ainsi sortir du rouge d\u00e8s cette ann\u00e9e, gr\u00e2ce \u00e0 une simple injection d\u2019une petite dose d\u2019exp\u00e9rience et d\u2019\u00e9motion.<\/p>\n\n\n\n<p>C\u2019est aussi l\u2019injection&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/fin-du-jeu-pour-game-mania\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e0 laquelle aspire &nbsp;<strong>Game Mania<\/strong>, qui b\u00e9n\u00e9ficie d\u2019une protection contre ses cr\u00e9anciers depuis cette semaine<\/a>. Pourquoi acheter encore des jeux informatiques sous forme physique ? Le fait que le point de vente joue \u00e0 peine un r\u00f4le transactionnel lorsqu\u2019il s\u2019agit de produits d\u00e9j\u00e0 num\u00e9riques aurait d\u00fb \u00eatre \u00e9vident depuis longtemps. Pourquoi quitteriez-vous votre \u00e9cran pour aller acheter quelque chose que vous utiliserez \u00e0 nouveau sur votre \u00e9cran ?<\/p>\n\n\n\n<p>Avant m\u00eame la pand\u00e9mie, les consommateurs europ\u00e9ens \u00e9taient convaincus que la moiti\u00e9 magasins seraient utilis\u00e9s \u00e0 d\u2019autres fins d\u2019ici 2027 : comme ateliers, pour des d\u00e9monstrations, des \u00e9v\u00e9nements, etc. N\u2019importe quoi hormis pour vendre de produits. Et quoi de mieux qu\u2019un ancien magasin de jeux vid\u00e9o pour h\u00e9berger un lieu communautaire, un studio de streaming, une salle d\u2019arcade ou un comic-con permanent ? Si&nbsp;<strong>HMV&nbsp;<\/strong>peut signer un come-back, tout le monde en est capable, non ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le retail s\u2019apparente en fait \u00e0 de la pure m\u00e9taphysique : une qu\u00eate permanente de sens et de signification de l\u2019existence. Une qu\u00eate \u00e9puisante, qui vous pr\u00e9cipite dans des abimes de m\u00e9lancolie. Heureusement, des injections miraculeuses y sont possibles et on y assiste \u00e0 plus de r\u00e9surrections miraculeuses que dans la Bible. Le retail n\u2019en [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":100974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[739,757,1033,1495,211,1307,567,1317,617,1142,629],"topic":[275],"region":[],"class_list":["post-101049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-camaieu","company-casa","company-celio","company-game-mania","company-ikea","company-jacobs-concept-store","company-jysk","company-naf-naf","company-scotch-soda","company-toychamp","company-vinted","topic-analyse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Checkout] Une injection d\u2019\u00e9motion contre les peines m\u00e9taphysiques du retail - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/checkout-une-injection-demotion-contre-les-peines-metaphysiques-du-retail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Checkout] Une injection d\u2019\u00e9motion contre les peines m\u00e9taphysiques du retail - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le retail s\u2019apparente en fait \u00e0 de la pure m\u00e9taphysique : une qu\u00eate permanente de sens et de signification de l\u2019existence. 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