{"id":101062,"date":"2024-06-21T17:09:22","date_gmt":"2024-06-21T15:09:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=101062"},"modified":"2024-06-21T17:09:29","modified_gmt":"2024-06-21T15:09:29","slug":"mediamarkt-lance-son-propre-podcast-sur-le-retail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mediamarkt-lance-son-propre-podcast-sur-le-retail\/","title":{"rendered":"MediaMarkt lance son propre podcast sur&#8230; le retail"},"content":{"rendered":"\n<p><strong>MediaMarkt <\/strong>s&rsquo;aventure sur un nouveau march\u00e9 inhabituel : le d\u00e9taillant en \u00e9lectronique lance une s\u00e9rie de podcasts, non pas pour les consommateurs, mais pour d&rsquo;autres d\u00e9taillants. Le podcast, intitul\u00e9 \u00ab\u00a0Let&rsquo;s Talk Retail\u00a0\u00bb, traitera des tendances et des d\u00e9veloppements dans le secteur du retail en Belgique et aux Pays-Bas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des outils pour les commer\u00e7ants<\/h2>\n\n\n\n<p>\u00ab\u00a0Avec &lsquo;Let&rsquo;s Talk Retail&rsquo;, nous voulons informer et inspirer nos auditeurs gr\u00e2ce \u00e0 des conversations approfondies mais accessibles avec des experts du secteur\u00a0\u00bb, explique Diederik Heinink, responsable de la communication chez MediaMarkt Benelux. \u00ab\u00a0Nous esp\u00e9rons que ce podcast fournira non seulement un aper\u00e7u des derni\u00e8res tendances en Belgique et aux Pays-Bas, mais aussi des outils pratiques pour en apprendre encore plus sur le monde dynamique du commerce de d\u00e9tail.\u00a0\u00bb<\/p>\n\n\n\n<p>Dans le podcast, Heinink fait appel \u00e0 des experts du secteur pour fournir aux auditeurs des informations et des conseils pratiques. Dans le premier \u00e9pisode, par exemple, le directeur de la communication s&rsquo;entretient avec Frank Quix, directeur g\u00e9n\u00e9ral de Q&amp;A Retail, au sujet de la strat\u00e9gie omnicanale, de l&rsquo;\u00e9volution du march\u00e9 de l&#8217;emploi et de la progression de la num\u00e9risation dans le retail. L&rsquo;intelligence artificielle est \u00e9galement abord\u00e9e. Le deuxi\u00e8me \u00e9pisode est pr\u00e9vu pour la mi-juillet.<\/p>\n\n\n\n<p>MediaMarkt a d\u00e9j\u00e0 signal\u00e9 fin mai son intention de g\u00e9n\u00e9rer <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mediamarkt-cherche-a-accroitre-la-publicite-en-magasin\/\" target=\"_blank\" rel=\"noreferrer noopener\">davantage de revenus \u00e0 partir de nouveaux services B2B, tels que les m\u00e9dias retail<\/a>. D&rsquo;ici \u00e0 la fin de l&rsquo;exercice 2025\/26, la cha\u00eene souhaite r\u00e9aliser un chiffre d&rsquo;affaires de 45 millions d&rsquo;euros avec les m\u00e9dias retail \u00e0 l&rsquo;\u00e9chelle internationale. L&rsquo;entreprise souhaite donc s&rsquo;adresser davantage \u00e0 d&rsquo;autres d\u00e9taillants et fabricants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MediaMarkt s&rsquo;aventure sur un nouveau march\u00e9 : le d\u00e9taillant en \u00e9lectronique lance une s\u00e9rie de podcasts, intitul\u00e9 \u00ab\u00a0Let&rsquo;s Talk Retail\u00a0\u00bb.<\/p>\n","protected":false},"author":5,"featured_media":23652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[907],"topic":[488],"region":[324],"class_list":["post-101062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","company-mediamarkt","topic-marketing","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaMarkt lance son propre podcast sur... le retail - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"MediaMarkt s&#039;aventure sur un nouveau march\u00e9 : le d\u00e9taillant en \u00e9lectronique lance une s\u00e9rie de podcasts, intitul\u00e9 &quot;Let&#039;s Talk Retail&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mediamarkt-lance-son-propre-podcast-sur-le-retail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaMarkt lance son propre podcast sur... le retail - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"MediaMarkt s&#039;aventure sur un nouveau march\u00e9 : le d\u00e9taillant en \u00e9lectronique lance une s\u00e9rie de podcasts, intitul\u00e9 &quot;Let&#039;s Talk Retail&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mediamarkt-lance-son-propre-podcast-sur-le-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-21T15:09:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-21T15:09:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/MediaMarkt-shutterstock-601016366.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/mediamarkt-lance-son-propre-podcast-sur-le-retail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/mediamarkt-lance-son-propre-podcast-sur-le-retail\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"MediaMarkt lance son propre podcast sur&#8230; 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