{"id":101188,"date":"2024-06-25T15:58:02","date_gmt":"2024-06-25T13:58:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=101188"},"modified":"2024-06-25T15:58:05","modified_gmt":"2024-06-25T13:58:05","slug":"picnic-nabandonnera-pas-la-livraison-gratuite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-nabandonnera-pas-la-livraison-gratuite\/","title":{"rendered":"Picnic n’abandonnera pas la livraison gratuite"},"content":{"rendered":"\n

Le supermarch\u00e9 en ligne Picnic <\/strong>prouve qu’il est possible de gagner de l’argent m\u00eame avec la livraison gratuite, \u00e0 condition d’organiser efficacement le dernier kilom\u00e8tre. Pour poursuivre sa croissance, le d\u00e9taillant se tourne principalement vers les grands pays, explique Michiel Muller, cofondateur. <\/p>\n\n\n\n

Priorit\u00e9 aux zones urbaines<\/h2>\n\n\n\n

Il y a quinze jours, Picnic a annonc\u00e9 des chiffres de b\u00e9n\u00e9fices<\/a> pour la premi\u00e8re fois de son existence. Selon Michiel Muller, le dirigeant de l’entreprise, cette \u00e9tape est en grande partie due aux investissements dans la robotisation. Le partenariat avec le leader du march\u00e9 allemand Edeka<\/strong> et les alliances d’achat Everest et Epic contribuent \u00e9galement aux r\u00e9sultats positifs<\/a>, explique le cofondateur dans une interview accord\u00e9e \u00e0 Distrifood.<\/p>\n\n\n\n

Les livraisons sont de plus en plus efficaces : \u00ab Nous en sommes aujourd’hui \u00e0 environ six livraisons par heure, alors que d’autres se situent entre deux et trois. Nous choisissons les zones urbaines et non les zones p\u00e9riph\u00e9riques, o\u00f9 il faut d’abord rouler vingt minutes, puis s’arr\u00eater, d\u00e9charger, et rouler encore vingt minutes pour le client suivant. \u00bb<\/p>\n\n\n\n

Le dirigeant ne voit donc aucune raison d’abandonner la livraison gratuite : \u00ab Si vous effectuez le dernier kilom\u00e8tre aussi efficacement que nous, vous pouvez le faire gratuitement. M\u00eame avec les frais de livraison que certains concurrents facturent \u00e0 leurs clients, ils finissent par \u00eatre plus chers. \u00bb<\/p>\n\n\n\n

Le regard tourn\u00e9 vers les grands pays<\/h2>\n\n\n\n

Le supermarch\u00e9 en ligne peut compter sur des clients fid\u00e8les : sur les 100 personnes qui commencent avec Picnic, 30 restent presque chaque semaine apr\u00e8s un an. \u00ab Nous constatons que les personnes qui ont command\u00e9 5 ou 6 fois comprennent le syst\u00e8me. Ils prennent le rythme et restent avec Picnic \u00bb. Par cons\u00e9quent, le d\u00e9taillant doit investir moins dans l’acquisition de clients.<\/p>\n\n\n\n

L’expansion internationale de Picnic est difficile. Le nord de la France s’av\u00e8re \u00eatre une \u00ab zone \u00e9conomique compliqu\u00e9e \u00bb ; \u00e0 Paris, le d\u00e9taillant voit des chiffres tr\u00e8s diff\u00e9rents et des paniers plus grands. En Allemagne, le recrutement de cadres est une t\u00e2che ardue. Pour l’instant, l’entreprise a les mains pleines avec l’expansion en Allemagne et en France. \u00ab Apr\u00e8s cela, nous regarderons le reste de l’Europe, et les grands pays sont particuli\u00e8rement int\u00e9ressants. Donc pas le Luxembourg ou la Bosnie. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Le supermarch\u00e9 en ligne Picnic prouve qu’il est possible de gagner de l’argent m\u00eame avec la livraison gratuite, \u00e0 condition d’organiser efficacement le dernier kilom\u00e8tre. Pour poursuivre sa croissance, le d\u00e9taillant se tourne principalement vers les grands pays, explique Michiel Muller, cofondateur. <\/p>\n","protected":false},"author":3,"featured_media":30773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[621,545],"topic":[198],"region":[],"class_list":["post-101188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-edeka","company-picnic","topic-e-commerce"],"acf":[],"yoast_head":"\nPicnic n'abandonnera pas la livraison gratuite - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le supermarch\u00e9 en ligne Picnic prouve qu'il est possible de gagner de l'argent avec la livraison gratuite, \u00e0 condition d'organiser efficacement le dernier 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