{"id":1012,"date":"2011-11-17T14:19:41","date_gmt":"2011-11-17T14:19:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ocool-supprime-son-assortiment-de-produits-alimentaires-secs\/"},"modified":"2011-11-17T14:19:41","modified_gmt":"2011-11-17T14:19:41","slug":"ocool-supprime-son-assortiment-de-produits-alimentaires-secs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ocool-supprime-son-assortiment-de-produits-alimentaires-secs\/","title":{"rendered":"O\u2019Cool supprime son assortiment de produits alimentaires secs"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 10px;margin-right: 10px\" title=\"ocool-logo\" alt=\"ocool-logo\" align=\"left\" width=\"200\" height=\"133\" src=\"\/sites\/default\/files\/spacer.png\" \/>Depuis ce mercredi la cha\u00eene O\u2019Cool applique \u00e0 la lettre son slogan \u00ab Les surgel\u00e9s, c\u2019est notre m\u00e9tier \u00bb : en effet le groupe ne jure plus que par les surgel\u00e9s. <\/p>\n<p>\u00a0<\/p>\n<p>\u00ab O\u2019Cool opte totalement pour le surgel\u00e9 \u2026. d\u2019o\u00f9 -50% sur TOUS les produits secs alimentaires \u00bb, c\u2019est ce qu\u2019on peut lire en grand sur les d\u00e9pliants O\u2019Cool.<\/p>\n<p>\u00a0<\/p>\n<h2>Revirement strat\u00e9gique <\/h2>\n<p>Ces derni\u00e8res ann\u00e9es la cha\u00eene avait d\u00e9j\u00e0 r\u00e9duit progressivement son assortiment de produits alimentaires secs (riz, p\u00e2tes, biscuits, \u2026).\u00a0 Toutefois la d\u00e9cision de se concentrer uniquement sur son core business, \u00e0 savoir les produits surgel\u00e9s, a \u00e9t\u00e9 \u00ab l\u2019un des plus importants revirements strat\u00e9giques dans l\u2019existence de l\u2019entreprise \u00bb, d\u00e9clare Annemie Moutin d\u2019O\u2019Cool au journal Gazet van Antwerpen.<\/p>\n<p>\nSelon O\u2019Cool une \u00e9tude de march\u00e9 a d\u00e9montr\u00e9 que les clients appr\u00e9cient qu\u2019O\u2019Cool propose des produits alimentaires secs, mais \u00ab cela ne se traduit pas suffisamment en termes d\u2019achats. Finalement nos clients viennent chez nous pour nos surgel\u00e9s. C\u2019est notre m\u00e9tier. \u00bb D\u2019autre part la concurrence accrue des produits discount et des marques propres \u2013 qui sont g\u00e9n\u00e9ralement moins chers, comme l\u2019avoue O\u2019Cool \u2013 a certainement influenc\u00e9 cette d\u00e9cision.<\/p>\n<p>\u00a0<\/p>\n<h2>700 produits suppl\u00e9mentaires\u00a0 (et 24 cong\u00e9lateurs dans chaque magasin)<\/h2>\n<p>O\u2019Cool estime que la suppression de l\u2019assortiment de produits alimentaires secs lib\u00e8rera\u00a0 10 \u00e0 20 % d\u2019espaces suppl\u00e9mentaires ; ce qui permettra \u00e0 O\u2019Cool d\u2019\u00e9largir son assortiment de surgel\u00e9s : 700 produits suppl\u00e9mentaires et environ 24 cong\u00e9lateurs en plus. Fin novembre ce changement de cap devrait \u00eatre chose faite.<\/p>\n<p>\u00a0<\/p>\n<p>O\u2019Cool qui en 2005 a repris les magasins Covee d\u2019Aveve (filiale du Boerenbond), exploite plus de 100 magasins en Belgique. D\u2019ici peu de nouvelles filiales ouvriront leurs portes \u00e0 Lommel et Sint-Andries Brugge.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis ce mercredi la cha\u00eene O\u2019Cool applique \u00e0 la lettre son slogan \u00ab Les surgel\u00e9s, c\u2019est notre m\u00e9tier \u00bb : en effet le groupe ne jure plus que par les surgel\u00e9s. \u00a0 \u00ab O\u2019Cool opte totalement pour le surgel\u00e9 \u2026. d\u2019o\u00f9 -50% sur TOUS les produits secs alimentaires \u00bb, c\u2019est ce qu\u2019on peut lire en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O\u2019Cool supprime son assortiment de produits alimentaires secs - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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