{"id":101246,"date":"2024-06-26T16:10:26","date_gmt":"2024-06-26T14:10:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=101246"},"modified":"2024-06-27T14:06:53","modified_gmt":"2024-06-27T12:06:53","slug":"loffre-fairtrade-augmente-mais-le-cafe-et-les-bananes-sont-sous-pression","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/loffre-fairtrade-augmente-mais-le-cafe-et-les-bananes-sont-sous-pression\/","title":{"rendered":"L’offre Fairtrade augmente, mais le caf\u00e9 et les bananes sont sous pression"},"content":{"rendered":"\n

Le commerce \u00e9quitable progresse laborieusement dans une p\u00e9riode \u00e9conomique difficile : les consommateurs et les entreprises mettent en balance la durabilit\u00e9 et le prix. Parmi les d\u00e9taillants, Lidl<\/strong>, Aldi<\/strong>, Colruyt <\/strong>et Bio-Planet<\/strong> font figure de pr\u00e9curseurs.<\/p>\n\n\n\n

La part de march\u00e9 se maintient<\/h2>\n\n\n\n

Le march\u00e9 des produits Fairtrade a augment\u00e9 d’environ 6 % en Belgique l’ann\u00e9e derni\u00e8re pour atteindre 330 millions d’euros, contre 312 millions d’euros l’ann\u00e9e pr\u00e9c\u00e9dente. Cette croissance des ventes est en grande partie due \u00e0 l’inflation. La prime Fairtrade distribu\u00e9e, l’un des principaux indicateurs d’impact, a l\u00e9g\u00e8rement diminu\u00e9 de 4,6 % pour atteindre 3,85 millions d’euros.<\/p>\n\n\n\n

La baisse de la prime a \u00e9t\u00e9 la plus importante pour le caf\u00e9 (-9,4 %) et les bananes (-6,2 %). Le cacao (+2,8%) a d\u00e9pass\u00e9 le caf\u00e9 en tant que produit Fairtrade le plus important sur le march\u00e9 belge. Les fleurs (+12,1%), le coton (+2,1%) et le sucre (+8,9%) enregistrent \u00e9galement une croissance. En termes de parts de march\u00e9, le commerce \u00e9quitable r\u00e9siste bien avec une augmentation de 0,7 point de pourcentage pour le cacao, une diminution de 0,3 point de pourcentage pour le caf\u00e9 et de 1,8 point de pourcentage pour les bananes.<\/p>\n\n\n\n

Toujours l’optimisme<\/h2>\n\n\n\n

Ce l\u00e9ger recul est une tendance internationale, explique Philippe Weiler, directeur de Fairtrade Belgium : \u00ab\u00a0Une cons\u00e9quence de la crise \u00e9conomique. Le mod\u00e8le est quelque peu sous pression, les gens mettent en balance la durabilit\u00e9 et le prix. 2023 se caract\u00e9rise principalement par une croissance horizontale et donc une plus grande diversit\u00e9 de produits, mais moins par une croissance verticale et une croissance du chiffre d’affaires.\u00a0\u00bb Il reste optimiste : \u00ab\u00a0Avec les nouvelles l\u00e9gislations \u00e0 venir, telles que la loi europ\u00e9enne sur la d\u00e9forestation et la directive sur la diligence raisonnable, nous constatons que les entreprises comptent de plus en plus sur nous pour leur apporter le soutien n\u00e9cessaire.\u00a0\u00bb<\/p>\n\n\n\n

L’ann\u00e9e derni\u00e8re, 476 nouveaux produits certifi\u00e9s Fairtrade ont \u00e9t\u00e9 lanc\u00e9s en Belgique, qu’il s’agisse de barres \u00e9nerg\u00e9tiques et de poudres prot\u00e9in\u00e9es chez Decathlon, de housses de repassage chez Brabantia ou des \u0153illets issues du commerce \u00e9quitable chez Aldi. De nouveaux produits et ar\u00f4mes sont \u00e9galement apparus dans les cat\u00e9gories classiques du caf\u00e9 et du chocolat. Mardi soir dernier, Fairtrade Belgium a r\u00e9compens\u00e9 les \u00ab Frontrunners \u00bb qui contribuent le plus \u00e0 la croissance du commerce \u00e9quitable en Belgique. Parmi les d\u00e9taillants, Lidl, Aldi, Colruyt et Bio-Planet ont \u00e9t\u00e9 r\u00e9compens\u00e9s, tandis que parmi les marques, les prix ont \u00e9t\u00e9 attribu\u00e9s \u00e0 Oxfam Fair Trade, Galler, Fruit at Work et Miko.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Le commerce \u00e9quitable progresse laborieusement dans une p\u00e9riode \u00e9conomique difficile : les consommateurs et les entreprises mettent en balance la durabilit\u00e9 et le prix. Parmi les d\u00e9taillants, Lidl, Aldi, Colruyt et Bio-Planet font figure de pr\u00e9curseurs. <\/p>\n","protected":false},"author":3,"featured_media":101244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203,369,201,634,593,204],"topic":[373],"region":[226],"class_list":["post-101246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","company-bio-planet","company-colruyt","company-fairtrade-belgium","company-galler","company-lidl","topic-durabilite","region-belgique"],"acf":[],"yoast_head":"\nL'offre Fairtrade augmente, mais le caf\u00e9 et les bananes sont sous pression - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 des produits Fairtrade a 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