{"id":1013,"date":"2011-11-18T08:25:57","date_gmt":"2011-11-18T08:25:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/mcdonalds-employeur-ayant-la-meilleure-image-en-belgique\/"},"modified":"2011-11-18T08:25:57","modified_gmt":"2011-11-18T08:25:57","slug":"mcdonalds-employeur-ayant-la-meilleure-image-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/mcdonalds-employeur-ayant-la-meilleure-image-en-belgique\/","title":{"rendered":"McDonald\u2019s, employeur ayant la meilleure image en Belgique"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 10px;margin-right: 10px\" title=\"mcdonalds1\" alt=\"mcdonalds1\" align=\"left\" width=\"200\" height=\"133\" src=\"\/sites\/default\/files\/spacer.png\" \/>(update) La cha\u00eene de restauration rapide <strong>McDonald\u2019s<\/strong> est le commer\u00e7ant\u00a0 ayant la meilleure gestion du personnel de Belgique. <\/p>\n<p>\u00a0<\/p>\n<p><strong>Comeos<\/strong>, la f\u00e9d\u00e9ration du commerce et des services en Belgique, lui a d\u00e9cern\u00e9 son <strong>prix annuel\u00a0 Mercure<\/strong>, qui cette\u00a0 ann\u00e9e\u00a0 couronne l&#8217;employeur ayant la meilleure image.<\/p>\n<p>\u00a0<\/p>\n<h2>McDonald\u2019s r\u00e9compens\u00e9 pour son approche globale locale <\/h2>\n<p>Le jury professionnel du prix Mercure, pr\u00e9sid\u00e9 cette ann\u00e9e par le professeur en Ressources Humaines, Dirk Buyens (Vlerick Leuven Gent Management School) a recherch\u00e9 pour cette \u00e9dition 2011 l&#8217;employeur ayant la meilleure image. Ils l\u2019ont trouv\u00e9 chez McDonald\u2019s Belgique, car le restaurant applique une \u00ab approche globale, qui r\u00e9pond aux besoins locaux et n\u2019est pas seulement\u00a0 une copie conforme de la gestion du personnel impos\u00e9e par la maison-m\u00e8re. \u00bb<\/p>\n<p>\nStephan De Brouwer, CEO de McDonald\u2019s Belgique, voit le prix comme le couronnement d\u2019un long chemin parcouru durant ces derni\u00e8res ann\u00e9es. \u00ab En trois ans de temps nous avons d\u00e9plac\u00e9 des montagnes en collaborant avec les franchis\u00e9s. Nous avons d\u00e9velopp\u00e9 une gestion des ressources humaines coh\u00e9rente bas\u00e9e sur l\u2019exp\u00e9rience pratique. Toutefois cette victoire est une surprise face \u00e0 des grands noms comme Colruyt.\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab Le retail a de belles histoires \u00e0 raconter, mais le monde ext\u00e9rieur ne le voit\u00a0 pas assez. Le retail est l\u2019un des secteurs o\u00f9 des personnes peu dipl\u00f4m\u00e9es ou poss\u00e9dant d\u2019autres dipl\u00f4mes peuvent tr\u00e8s bien se d\u00e9velopper. Je connais de nombreuses histoires de caissiers qui sont devenus directeurs chez McDonald\u2019s. C\u2019est une r\u00e9alit\u00e9 et non pas un mythe. Moi-m\u00eame je suis architecte de formation \u00bb explique De Brouwer.<\/p>\n<p>\u00a0<\/p>\n<p>Souvent la gestion des ressources humaines \u2013 les employ\u00e9s dans les restaurants par exemple sont toujours oblig\u00e9s de sourire \u2013 fait l\u2019objet de critiques, reconna\u00eet\u00a0 le CEO. \u00ab Il est clair que nous recevons des critiques, mais c\u2019est parce que McDonald\u2019s par son envergure joue un r\u00f4le tr\u00e8s important dans la soci\u00e9t\u00e9. Nous essayons constamment de nous am\u00e9liorer et ce prix Mercure en est la preuve. \u00bb<\/p>\n<p>\u00a0<\/p>\n<h2>Aveve et Bel &amp; Bo terminent deuxi\u00e8me et troisi\u00e8me<\/h2>\n<p>Dominique Michel, administrateur d\u00e9l\u00e9gu\u00e9 de Comeos, constate avec joie que les commer\u00e7ants belges s\u2019efforcent de mettre en place une bonne\u00a0\u00a0 <img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 10px;margin-left: 10px\" title=\"comeos\" alt=\"comeos\" align=\"right\" width=\"200\" height=\"133\" src=\"\/sites\/default\/files\/spacer.png\" \/>gestion du personnel. \u00ab Je suis tr\u00e8s satisfait de la qualit\u00e9 des dossiers introduits, car malgr\u00e9 tous les efforts fournis pour attirer le client \u2013 par des promotions, la publicit\u00e9 et l\u2019am\u00e9nagement du magasin \u2013 finalement c\u2019est le personnel qui tient les choses en mains. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Le top trois est compl\u00e9t\u00e9 par deux v\u00e9ritables retailers belges : <strong>Aveve<\/strong> Retail\u00a0 termine deuxi\u00e8me et <strong>Bel &amp; Bo<\/strong> troisi\u00e8me. Dans les deux cas les employ\u00e9s ont \u00e9t\u00e9 impliqu\u00e9s intensivement dans le d\u00e9veloppement d\u2019un nouveau concept commercial. Les membres du personnel d\u2019Aveve ont particip\u00e9 \u00e0 des formations diverses en vue d\u2019un nouveau projet, alors que chez Bel &amp; Bo le rebranding de la cha\u00eene de magasins a \u00e9t\u00e9 enti\u00e8rement pilot\u00e9 par le personnel.<\/p>\n<p>\u00a0<\/p>\n<p>Parmi les autres candidats il y avait <strong>Brico, Mestdagh, Autogrill, Colruyt<\/strong> et <strong>Decathlon<\/strong>. <\/p>\n<p>\u00a0<\/p>\n<h2>Le prix Mercure <\/h2>\n<p>Chaque ann\u00e9e Comeos d\u00e9cerne son prix Mercure \u00e0 un commer\u00e7ant qui s\u2019est distingu\u00e9 dans un domaine en particulier. Ainsi l\u2019ann\u00e9e derni\u00e8re le prix Mercure a r\u00e9compens\u00e9 l\u2019exp\u00e9rience d\u2019achat la plus innovante, titre rafl\u00e9 par <strong>Red Market<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(update) La cha\u00eene de restauration rapide McDonald\u2019s est le commer\u00e7ant\u00a0 ayant la meilleure gestion du personnel de Belgique. \u00a0 Comeos, la f\u00e9d\u00e9ration du commerce et des services en Belgique, lui a d\u00e9cern\u00e9 son prix annuel\u00a0 Mercure, qui cette\u00a0 ann\u00e9e\u00a0 couronne l&#8217;employeur ayant la meilleure image. \u00a0 McDonald\u2019s r\u00e9compens\u00e9 pour son approche globale locale Le jury [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s, employeur ayant la meilleure image en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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