notre action \u20181 maintenant, 1 plus tard\u2019<\/a>, nous voulons inciter les clients \u00e0 mieux g\u00e9rer leur armoire \u00e0 provisions \u00bb, explique Pieterjan Rynwalt, porte-parole de Lidl, dans le journal Het Nieuwsblad. \u00ab En tant que discounter, nous sommes connus pour nos promotions hebdomadaires. Les gens aiment profiter de ces r\u00e9ductions, mais ach\u00e8tent souvent plus qu\u2019ils ne peuvent consommer end\u00e9ans la date de p\u00e9remption des aliments. C\u2019est pourquoi ces produits atterrissent souvent dans la poubelle. C\u2019est ce que nous voulons \u00e9viter. \u00bb<\/p>\n\u00ab En demandant un coupon \u00e0 la caisse, vous n\u2019ach\u00e8terez que ce que vous pouvez consommer en une semaine. \u00bb Etant donn\u00e9 que le probl\u00e8me se pose surtout pour les produits extra fais, ce nouveau type de r\u00e9duction se focalisera sp\u00e9cifiquement sur cette sorte d\u2019aliments.<\/p>\n
Mais derri\u00e8re cette action se cache \u00e9galement une astuce marketing ing\u00e9nieuse, selon Patrick De Pelsmacker, professeur de marketing \u00e0 l\u2019Universit\u00e9 d\u2019Anvers. \u00ab En fait il s\u2019agit d\u2019une mani\u00e8re subtile d\u2019inciter le client \u00e0 revenir une prochaine fois, sachant tr\u00e8s bien que le client qui demande un tel coupon, ach\u00e8tera d\u2019autres produits lors de sa prochaine visite. Et tout ce que le client ach\u00e8te chez Lidl, il n\u2019ira pas le chercher chez un concurrent. Ainsi Lidl est deux fois gagnant. \u00bb<\/p>\n
Pour cette action Lidl Belgique s\u2019est inspir\u00e9 de la branche n\u00e9erlandaise du discounter, o\u00f9 la promotion \u20181 maintenant, 1 plus tard\u2019 a \u00e9t\u00e9 introduite il y a trois ans en vue de combattre le gaspillage alimentaire.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Pour les produits extra fais D\u00e9sormais le folder promotionnel hebdomadaire de Lidl comprendra au moins un produit frais, pour lequel le client pourra demander un bon gratuit \u00e0 la caisse, avec lequel il pourra acheter le m\u00eame produit la semaine suivante au m\u00eame prix r\u00e9duit. \u00ab Avec notre action \u20181 maintenant, 1 plus tard\u2019, nous […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n
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