{"id":101357,"date":"2024-06-27T16:20:23","date_gmt":"2024-06-27T14:20:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=101357"},"modified":"2024-06-27T16:20:34","modified_gmt":"2024-06-27T14:20:34","slug":"frites-atelier-veut-conquerir-leurope-par-la-franchise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/frites-atelier-veut-conquerir-leurope-par-la-franchise\/","title":{"rendered":"Frites Atelier veut conqu\u00e9rir l&rsquo;Europe par la franchise"},"content":{"rendered":"\n<p><strong>Frites Atelier<\/strong>, le concept de restauration rapide du chef \u00e9toil\u00e9 Sergio Herman, veut \u00eatre pr\u00e9sent dans toutes les capitales europ\u00e9ennes d&rsquo;ici 2030. Dans plusieurs pays, l&rsquo;entreprise est en pourparlers avec des partenaires de franchise potentiels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab&nbsp;Des pourparlers avanc\u00e9s&nbsp;\u00bb<\/h2>\n\n\n\n<p>Aujourd&rsquo;hui, Frites Atelier poss\u00e8de des succursales prosp\u00e8res \u00e0 Anvers, Bruxelles, Gand et Roosendaal, mais son ambition va beaucoup plus loin : d&rsquo;ici 2030, la marque veut s&rsquo;\u00e9tendre non seulement \u00e0 toutes les capitales europ\u00e9ennes, mais aussi aux \u00c9mirats et \u00e0 l&rsquo;Asie. L&rsquo;entreprise a d\u00e9j\u00e0 sign\u00e9 un accord avec un partenaire au Royaume-Uni et des discussions avanc\u00e9es sont en cours avec des partenaires potentiels en Turquie et aux \u00c9mirats.<\/p>\n\n\n\n<p>Laurens Hompes, cofondateur de la marque de v\u00eatements <strong>Scotch &amp; Soda<\/strong>, qu&rsquo;il a vendue \u00e0 un fonds d&rsquo;investissement am\u00e9ricain en 2011, est le moteur des plans d&rsquo;expansion internationale de la marque. \u00ab&nbsp;Son esprit d&rsquo;entreprise et son exp\u00e9rience de la vente au d\u00e9tail et du commerce international sont essentiels \u00e0 l&rsquo;expansion mondiale de Frites Atelier&nbsp;\u00bb, indique le communiqu\u00e9 de presse.<\/p>\n\n\n\n<p>Les ambitions internationales de Frites Atelier ne sont d&rsquo;ailleurs pas tout \u00e0 fait nouvelles : l&rsquo;ann\u00e9e derni\u00e8re, l&rsquo;entreprise avait d\u00e9j\u00e0 un partenaire en Turquie. L&rsquo;expansion au Benelux s&rsquo;est faite en dents de scie ces derni\u00e8res ann\u00e9es : les succursales d&rsquo;Utrecht et d&rsquo;Arnhem ont ferm\u00e9 leurs portes, tandis que le projet de Maastricht ne s&rsquo;est jamais concr\u00e9tis\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frites Atelier, le concept de restauration rapide du chef \u00e9toil\u00e9 Sergio Herman, veut \u00eatre pr\u00e9sent dans toutes les capitales europ\u00e9ennes d&rsquo;ici 2030. Dans plusieurs pays, l&rsquo;entreprise est en pourparlers avec des partenaires de franchise potentiels.<\/p>\n","protected":false},"author":3,"featured_media":101355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1498],"topic":[276,247],"region":[243],"class_list":["post-101357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-frites-atelier","topic-expansion","topic-franchise","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frites Atelier veut conqu\u00e9rir l&#039;Europe par la franchise - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Frites Atelier, le 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