{"id":10143,"date":"2015-08-21T09:25:14","date_gmt":"2015-08-21T09:25:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/suitable-debarque-en-belgique\/"},"modified":"2015-08-21T09:25:14","modified_gmt":"2015-08-21T09:25:14","slug":"suitable-debarque-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/suitable-debarque-en-belgique\/","title":{"rendered":"Suitable d\u00e9barque en Belgique"},"content":{"rendered":"<h2>Diff\u00e9rence de langue<\/h2>\n<p>\u00ab La Belgique est le tremplin id\u00e9al pour tester le concept Suitable \u00e0 l\u2019\u00e9tranger \u00bb, explique le fondateur Raoul van Dun \u00e0 Retailwatchting. Toutefois il faudra tenir compte des diff\u00e9rences entre la Belgique et les Pays-Bas, notamment au niveau de la langue, indique-t-il : \u00ab Lorsque les Belges parlent d\u2019une veste, aux Pays-Bas il est question d\u2019un blazer. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019expansion vers la Belgique ne signifie pas pour autant qu\u2019aux Pays-Bas les choses ne bougent plus : le 3 ao\u00fbt l\u2019enseigne a ouvert un nouveau magasin, ce qui porte le nombre total de points de vente \u00e0 douze. Par ailleurs un nouveau magasin est \u00e9galement pr\u00e9vu \u00e0 Amsterdam, le deuxi\u00e8me \u00e0 s\u2019installer dans la capitale.<\/p>\n<p>\u00a0<\/p>\n<p>Le point de vente d\u2019Amsterdam, pour lequel le groupe n\u2019a pas encore trouv\u00e9 d\u2019endroit appropri\u00e9, sera un concept store avec un assortiment plus large et ne sera pas situ\u00e9 dans une rue commer\u00e7ante typique. Van Dun souligne \u00e9galement que la cha\u00eene s\u2019\u00e9tendra par ses propres moyens et ne fera pas appel par exemple \u00e0 des soci\u00e9t\u00e9s de private equity.<\/p>\n<p>\u00a0<\/p>\n<h2>Un site web davantage personnalis\u00e9<\/h2>\n<p>Parall\u00e8lement Suitable continue de d\u00e9velopper sa strat\u00e9gie omni-canal : en ce moment l\u2019entreprise teste un syst\u00e8me permettant aux clients d\u2019acc\u00e9der \u00e0 une page personnalis\u00e9e sur le site web. \u00ab Nous voulons d\u00e9ployer ce syst\u00e8me avant la fin de l\u2019ann\u00e9e. Les \u00e9tapes suivantes consisteront \u00e0 personnaliser la couleur, la taille et la coupe. \u00bb<\/p>\n<p>Van Dun souhaiterait \u00e9galement appliquer cette approche personnalis\u00e9e dans les magasins physiques : les vendeurs seraient au courant des produits achet\u00e9s online par le client, afin de pouvoir lui proposer d\u2019autres v\u00eatements compl\u00e9mentaires. \u00ab Techniquement tout cela est possible, mais nous devons tenir compte du degr\u00e9 d\u2019acceptation des clients \u00bb, pr\u00e9cise-t-il.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diff\u00e9rence de langue \u00ab La Belgique est le tremplin id\u00e9al pour tester le concept Suitable \u00e0 l\u2019\u00e9tranger \u00bb, explique le fondateur Raoul van Dun \u00e0 Retailwatchting. Toutefois il faudra tenir compte des diff\u00e9rences entre la Belgique et les Pays-Bas, notamment au niveau de la langue, indique-t-il : \u00ab Lorsque les Belges parlent d\u2019une veste, aux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suitable d\u00e9barque en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/suitable-debarque-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suitable d\u00e9barque en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Diff\u00e9rence de langue \u00ab La Belgique est le tremplin id\u00e9al pour tester le concept Suitable \u00e0 l\u2019\u00e9tranger \u00bb, explique le fondateur Raoul van Dun \u00e0 Retailwatchting. 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