{"id":1015,"date":"2011-11-18T10:22:39","date_gmt":"2011-11-18T10:22:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/nils-van-dam-unilever-marketer-de-lannee\/"},"modified":"2011-11-18T10:22:39","modified_gmt":"2011-11-18T10:22:39","slug":"nils-van-dam-unilever-marketer-de-lannee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/nils-van-dam-unilever-marketer-de-lannee\/","title":{"rendered":"Nils Van Dam (Unilever)  \u00ab Marketer de l\u2019Ann\u00e9e \u00bb"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 10px;margin-right: 10px\" title=\"NilsVanDamUnilever\" alt=\"NilsVanDamUnilever\" align=\"left\" width=\"240\" height=\"161\" src=\"\/sites\/default\/files\/spacer.png\" \/>Nils Van Dam d\u2019Unilever a \u00e9t\u00e9 \u00e9lu \u00ab Marketer de l\u2019Ann\u00e9e \u00bb par la Fondation\u00a0 Marketing. <\/p>\n<p>\u00a0<\/p>\n<p>Van Dam, qui jusqu\u2019au 1er octobre de cette ann\u00e9e occupait la fonction de\u00a0 \u00ab head of marketing \u00bb chez Unilever Benelux, est actuellement vice-pr\u00e9sident customer development et country manager d\u2019Unilever Belgique.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab Un talent exceptionnel \u00bb<\/h2>\n<p>Selon le rapport du jury, Van Dam a obtenu le prix \u00ab tout simplement parce que c\u2019est un marketer d\u2019un talent exceptionnel et qu\u2019il a d\u00e9j\u00e0 remport\u00e9 de nombreuses r\u00e9ussites chez Unilever \u00bb. Toutefois d\u2019autres \u00e9l\u00e9ments ont \u00e9galement jou\u00e9, notamment \u00ab sa capacit\u00e9 \u00e0 focaliser le travail de ses \u00e9quipes sur des priorit\u00e9s choisies. Ce qui n\u2019est pas une sin\u00e9cure, vu l\u2019\u00e9ventail impressionnant de marques et les choix difficiles qui y sont li\u00e9s\u00bb, a estim\u00e9 le jury.<\/p>\n<p>\u00a0<\/p>\n<p>La mani\u00e8re dont il a su int\u00e9grer le d\u00e9veloppement durable \u2013 un nouveau crit\u00e8re de s\u00e9lection cette ann\u00e9e &#8211; dans une strat\u00e9gie \u00e0 long terme, est \u00e9galement entr\u00e9 en ligne de compte (comme par exemple la mayonnaise Calv\u00e9 \u00e0 base d\u2019\u0153ufs de poules d\u2019\u00e9levage en plein air). Ses prestations en mati\u00e8re de media digitaux (pensez par exemple \u00e0 <a title=\"\" target=\"_blank\" href=\"http:\/\/www.yunomi.be\/splash\" rel=\"noopener\">Yunomi <\/a>et <a title=\"\" target=\"_blank\" href=\"http:\/\/www.solo.be\/nl\/open-kitchen.htm?gclid=CLCIqdSFvKwCFYJH3godVnpqqQ\" rel=\"noopener\">Solo Open Kitchen<\/a>)\u00a0 ont convaincu le jury, tout comme la mani\u00e8re dont Van Dam a ramen\u00e9 en Belgique les activit\u00e9s marketing des produits belges sans pour autant perdre les avantages du processus d\u2019apprentissage d\u2019une collaboration au niveau du Benelux.<\/p>\n<p>\u00a0<\/p>\n<h2>Des candidats de taille <\/h2>\n<p>Nils Van Dam l\u2019a emport\u00e9 devant Sabine De Veilder (marketing director Pepsico), David Merzel (country manager Microsoft Belux) et Joachim rubin (marketing director Bel Belgium). La s\u00e9lection cette ann\u00e9e a \u00e9t\u00e9 particuli\u00e8rement s\u00e9v\u00e8re \u00e9tant donn\u00e9 que l\u2019organisateur, la Fondation Marketing, pour la premi\u00e8re fois n\u2019a \u00e9lu qu\u2019un seul \u2018Marketer de l\u2019Ann\u00e9e\u2019 au lieu de deux, un n\u00e9erlandophone et un francophone, comme les ann\u00e9es pr\u00e9c\u00e9dentes. \u00ab Cette fa\u00e7on de faire renforce la valeur du prix et r\u00e9pond d\u2019autant plus \u00e0 la r\u00e9alit\u00e9 \u00e9conomique : pour les marketers la Belgique est \u00fan grand march\u00e9 \u00bb, explique l\u2019organisateur.<\/p>\n<p>\u00a0<\/p>\n<p>Cette ann\u00e9e est la 18i\u00e8me \u00e9dition du Marketer de l\u2019Ann\u00e9e. Par le pass\u00e9 ce prix a d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9cern\u00e9 notamment \u00e0 Johan Van Dyck (Duvel Moortgat), Nicolas Lambert (Alken-Maes), Patrick Wauters (Chiquita) et Christophe Mottint (Sara Lee \/ Douwe Egberts). Pour l\u2019\u00e9lection sont intervenus\u00a0 les lecteurs de Trends\/Tendances, un jury officiel, les membres de la Fondation Marketing et les Master Masketers.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nils Van Dam d\u2019Unilever a \u00e9t\u00e9 \u00e9lu \u00ab Marketer de l\u2019Ann\u00e9e \u00bb par la Fondation\u00a0 Marketing. \u00a0 Van Dam, qui jusqu\u2019au 1er octobre de cette ann\u00e9e occupait la fonction de\u00a0 \u00ab head of marketing \u00bb chez Unilever Benelux, est actuellement vice-pr\u00e9sident customer development et country manager d\u2019Unilever Belgique. \u00a0 \u00ab Un talent exceptionnel \u00bb Selon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nils Van Dam (Unilever) \u00ab Marketer de l\u2019Ann\u00e9e \u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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