{"id":101689,"date":"2024-07-03T14:49:07","date_gmt":"2024-07-03T12:49:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=101689"},"modified":"2024-07-03T16:55:41","modified_gmt":"2024-07-03T14:55:41","slug":"la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/","title":{"rendered":"La bi\u00e8re Tout Bien d\u2019Average Rob : les r\u00e9seaux sociaux comme arme de n\u00e9gociation"},"content":{"rendered":"\n

Les supermarch\u00e9s pleurent pour pouvoir la placer en rayon, les clients se bousculent pour se la procurer et l\u2019annonce d\u2019une nouvelle variante rouge a \u00e9t\u00e9 visionn\u00e9e quelque 350\u00a0000\u00a0fois.\u00a0Tout Bien\u00a0<\/strong>est pourtant une bi\u00e8re blonde \u00ab\u00a0des plus ordinaire\u00a0\u00bb, mais la marque de bi\u00e8re du ph\u00e9nom\u00e8ne Internet Average Rob<\/strong> prouve le pouvoir du marketing comme nulle autre.<\/p>\n\n\n\n

De la marque de mode \u00e0 la valeur \u00e9tablie<\/h2>\n\n\n\n

\u00c0 l\u2019instar du Youtubeur lui-m\u00eame, la marque de bi\u00e8re se veut surtout \u00ab\u00a0average\u00a0\u00bb, moyenne\u00a0: Tout Bien est synonyme d\u2019une petite pinte belge sans pr\u00e9tention et savoureuse. Tout le contraire pour le succ\u00e8s de la jeune marque: il est tout sauf moyen, notamment sur le plan du marketing. Lors du Retail Marketing Day du 19\u00a0septembre, le directeur g\u00e9n\u00e9ral Wim Maeyens (ex-Duvel<\/strong>) explique comment la cr\u00e9ativit\u00e9 de Tout Bien Pils<\/a>, les collaborations strat\u00e9giques et une forte pr\u00e9sence en ligne ont permis d\u2019\u00e9tablir une histoire de marque unique.<\/p>\n\n\n\n

Le premier lot de 2022 de Tout Bien Pils s\u2019est \u00e9coul\u00e9 en quelques heures. Ce ph\u00e9nom\u00e8ne illustre \u00e0 quel point les choses peuvent aller vite sur les m\u00e9dias sociaux. Mais c\u2019est alors qu\u2019est venu le \u00ab vrai travail \u00bb : comment transformer une bi\u00e8re \u00e0 succ\u00e8s sur un march\u00e9 satur\u00e9 en une v\u00e9ritable marque pr\u00e9sente dans tous les grands supermarch\u00e9s et magasins de spiritueux ? Pour M. Maeyens, il s\u2019agit avant tout de r\u00e9fl\u00e9chir \u00e0 des partenariats mutuels : quelle est la valeur d\u2019une petite entreprise pour les grands acteurs en Belgique ?<\/p>\n\n\n\n

\u00ab Attirer de nouveaux clients dans les rayons \u00bb<\/h2>\n\n\n\n

Lorsque la bi\u00e8re Tout Bien a \u00e9t\u00e9 mise en rayon chez Delhaize, la marque de bi\u00e8re blonde a r\u00e9alis\u00e9 une vid\u00e9o qui est devenue virale sur Linkedin. Average Rob s\u2019est ensuite mis en tenue de travailleur pour annoncer le lancement national chez Colruyt et Albert Heijn. \u00ab Ces collaborations nous permettent d\u2019\u00e9largir consid\u00e9rablement notre port\u00e9e et d\u2019attirer un large public, tandis que les supermarch\u00e9s attirent de nouveaux publics dans leurs magasins. C\u2019est une situation win-win : ils peuvent attirer de nouveaux clients et nous disposons d\u2019une plateforme pour d\u00e9velopper notre marque. \u00bb<\/p>\n\n\n\n

Mais l\u2019action ne se limite pas aux r\u00e9seaux sociaux : la nouvelle Tout Bien Rouge a \u00e9t\u00e9 disponible en exclusivit\u00e9 chez les d\u00e9taillants de boissons Prik&Tik pendant quelques semaines cette ann\u00e9e et une table de beer pong unique a \u00e9galement \u00e9t\u00e9 mise en jeu. Pendant le Pukkelpop, Average Rob a pass\u00e9 une journ\u00e9e \u00e0 travailler \u00e0 la caisse du magasin Colruyt \u00e0 Zonhoven avant son concert de DJ \u00e0 la Boiler Room. R\u00e9sultat : une file d\u2019attente de 170 personnes.<\/p>\n\n\n\n

Cr\u00e9ativit\u00e9 et intuition comme piliers de l\u2019esprit d\u2019entreprise<\/h2>\n\n\n\n

\u00ab Notre strat\u00e9gie de marketing est ax\u00e9e sur la cr\u00e9ativit\u00e9 et l\u2019authenticit\u00e9. Nous voulons r\u00e9solument sortir des sentiers battus. \u00bb \u00c0 cet effet, nous nous attachons toujours \u00e0 faire quelque chose de nouveau et d\u2019excitant. Ce type de promotion suscite beaucoup d\u2019enthousiasme dans les rangs des consommateurs et renforce la relation avec les d\u00e9taillants \u00e0 plusieurs niveaux. \u00bb<\/p>\n\n\n\n

Apr\u00e8s tout, l\u2019un des plus grands d\u00e9fis consiste \u00e0 maintenir cette position unique en continuant \u00e0 innover. \u00ab Nous voulons avant tout cr\u00e9er de la valeur pour nos clients et les consommateurs. C\u2019est la raison pour laquelle nous devons constamment faire nos preuves et continuer \u00e0 r\u00e9fl\u00e9chir ensemble \u00e0 des moyens cr\u00e9atifs de commercialiser notre produit.<\/p>\n\n\n\n

Un autre coup d\u2019\u00e9clat est d\u2019ores et d\u00e9j\u00e0 pr\u00e9vu cet \u00e9t\u00e9 : Tout Bien organisera un v\u00e9ritable pop-up avec OKay pendant les Gentse Feesten. \u00ab Notre manne \u00e0 id\u00e9es d\u00e9borde encore pour l\u2019avenir. C\u2019est formidable d\u2019occuper un positionnement aussi unique sur le march\u00e9 en tant que startup agile. J\u2019ai h\u00e2te de partager notre histoire \u00bb, conclut Wim Maeyens.<\/p>\n\n\n\n

Lors du Retail Marketing Day du 19 septembre, attendez-vous \u00e0 des keynotes de Carrefour<\/strong>, Tom & Co<\/strong>, Standaard Boekhandel<\/strong>, Tout Bien Pils<\/strong>, LolaLiza <\/strong>et Voyado <\/strong>pour ne citer qu\u2019elles !<\/em><\/p>\n\n\n\n

\n
Commandez vos billets d\u00e8s maintenant et b\u00e9n\u00e9ficiez de plus de 20 % de r\u00e9duction<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tout Bien\u00a0est une bi\u00e8re blonde \u00ab\u00a0des plus ordinaire\u00a0\u00bb, mais la marque de bi\u00e8re du ph\u00e9nom\u00e8ne Internet Average Rob prouve le pouvoir du marketing comme nulle autre.<\/p>\n","protected":false},"author":5,"featured_media":94758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1502],"topic":[488,774],"region":[226],"class_list":["post-101689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-tout-bien","topic-marketing","topic-retaildetail-day","region-belgique"],"acf":[],"yoast_head":"\nLa bi\u00e8re Tout Bien d\u2019Average Rob : les r\u00e9seaux sociaux comme arme de n\u00e9gociation - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tout Bien, la marque de bi\u00e8re du ph\u00e9nom\u00e8ne Internet Average Rob prouve le pouvoir du marketing comme nulle autre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La bi\u00e8re Tout Bien d\u2019Average Rob : les r\u00e9seaux sociaux comme arme de n\u00e9gociation - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Tout Bien, la marque de bi\u00e8re du ph\u00e9nom\u00e8ne Internet Average Rob prouve le pouvoir du marketing comme nulle autre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-03T12:49:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-03T14:55:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/tout-bien-rouge-average-rob.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1267\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"La bi\u00e8re Tout Bien d\u2019Average Rob : les r\u00e9seaux sociaux comme arme de n\u00e9gociation\",\"datePublished\":\"2024-07-03T12:49:07+00:00\",\"dateModified\":\"2024-07-03T14:55:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\\\/\"},\"wordCount\":742,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/tout-bien-rouge-average-rob.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\\\/\",\"name\":\"La bi\u00e8re Tout Bien d\u2019Average Rob : les r\u00e9seaux sociaux comme arme de n\u00e9gociation - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/tout-bien-rouge-average-rob.jpg\",\"datePublished\":\"2024-07-03T12:49:07+00:00\",\"dateModified\":\"2024-07-03T14:55:41+00:00\",\"description\":\"Tout Bien, la marque de bi\u00e8re du ph\u00e9nom\u00e8ne Internet Average Rob prouve le pouvoir du marketing comme nulle autre.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/tout-bien-rouge-average-rob.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/tout-bien-rouge-average-rob.jpg\",\"width\":1267,\"height\":872},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La bi\u00e8re Tout Bien d\u2019Average Rob : les r\u00e9seaux sociaux comme arme de n\u00e9gociation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La bi\u00e8re Tout Bien d\u2019Average Rob : les r\u00e9seaux sociaux comme arme de n\u00e9gociation - RetailDetail BE","description":"Tout Bien, la marque de bi\u00e8re du ph\u00e9nom\u00e8ne Internet Average Rob prouve le pouvoir du marketing comme nulle autre.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/","og_locale":"fr_FR","og_type":"article","og_title":"La bi\u00e8re Tout Bien d\u2019Average Rob : les r\u00e9seaux sociaux comme arme de n\u00e9gociation - RetailDetail BE","og_description":"Tout Bien, la marque de bi\u00e8re du ph\u00e9nom\u00e8ne Internet Average Rob prouve le pouvoir du marketing comme nulle autre.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/","og_site_name":"RetailDetail BE","article_published_time":"2024-07-03T12:49:07+00:00","article_modified_time":"2024-07-03T14:55:41+00:00","og_image":[{"width":1267,"height":872,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/tout-bien-rouge-average-rob.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"La bi\u00e8re Tout Bien d\u2019Average Rob : les r\u00e9seaux sociaux comme arme de n\u00e9gociation","datePublished":"2024-07-03T12:49:07+00:00","dateModified":"2024-07-03T14:55:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/"},"wordCount":742,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/tout-bien-rouge-average-rob.jpg","articleSection":["Food"],"inLanguage":"fr-FR","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/","name":"La bi\u00e8re Tout Bien d\u2019Average Rob : les r\u00e9seaux sociaux comme arme de n\u00e9gociation - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/tout-bien-rouge-average-rob.jpg","datePublished":"2024-07-03T12:49:07+00:00","dateModified":"2024-07-03T14:55:41+00:00","description":"Tout Bien, la marque de bi\u00e8re du ph\u00e9nom\u00e8ne Internet Average Rob prouve le pouvoir du marketing comme nulle autre.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/tout-bien-rouge-average-rob.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/tout-bien-rouge-average-rob.jpg","width":1267,"height":872},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-ou-comment-utiliser-les-reseaux-sociaux-comme-arme-de-negociation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"La bi\u00e8re Tout Bien d\u2019Average Rob : les r\u00e9seaux sociaux comme arme de n\u00e9gociation"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/tout-bien-rouge-average-rob.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/101689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=101689"}],"version-history":[{"count":3,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/101689\/revisions"}],"predecessor-version":[{"id":101704,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/101689\/revisions\/101704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/94758"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=101689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=101689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=101689"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=101689"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=101689"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=101689"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=101689"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=101689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}