{"id":101695,"date":"2024-07-03T15:37:27","date_gmt":"2024-07-03T13:37:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=101695"},"modified":"2024-07-03T15:37:27","modified_gmt":"2024-07-03T13:37:27","slug":"leurope-veut-stopper-la-montee-en-fleche-de-shein-temu-et-aliexpress","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leurope-veut-stopper-la-montee-en-fleche-de-shein-temu-et-aliexpress\/","title":{"rendered":"L’Europe veut stopper la mont\u00e9e en fl\u00e8che de Shein, Temu et AliExpress"},"content":{"rendered":"\n

Les colis de Shein<\/strong>, Temu<\/strong> et AliExpress<\/strong> pourraient bient\u00f4t co\u00fbter plus cher : la Commission europ\u00e9enne souhaite en effet mettre un terme \u00e0 la concurrence d\u00e9loyale des boutiques en ligne chinoises bon march\u00e9.<\/p>\n\n\n\n

Concurrence subventionn\u00e9e<\/h2>\n\n\n\n

Aujourd’hui, une exemption douani\u00e8re s’applique aux colis de commerce \u00e9lectronique de moins de 150 euros exp\u00e9di\u00e9s depuis l’ext\u00e9rieur de l’Union europ\u00e9enne. La Commission europ\u00e9enne souhaiterait supprimer cette exemption<\/a>, \u00e9crit le Financial Times. Une telle mesure toucherait en premier lieu les boutiques en ligne chinoises qui font tache d’huile : Shein, Temu, AliExpress & co constituent aujourd’hui une concurrence d\u00e9loyale pour les boutiques en ligne europ\u00e9ennes, en partie parce que le gouvernement chinois subventionne le transport a\u00e9rien \u00e0 bas prix.<\/p>\n\n\n\n

Selon la Commission europ\u00e9enne, pas moins de 2,3 milliards de colis postaux bon march\u00e9 sont arriv\u00e9s en Europe l’ann\u00e9e derni\u00e8re. Pour le seul mois d’avril, il s’agit d’un record de 350 millions de colis. Pourtant, selon le journal, il ne sera pas facile de faire passer la mesure de la Commission. Apr\u00e8s tout, elle ajouterait une charge de travail aux services douaniers, qui sont d\u00e9j\u00e0 surcharg\u00e9s. La question est de savoir si les \u00c9tats membres de l’Union europ\u00e9enne seront d’accord.<\/p>\n\n\n\n

Sous le feu des critiques<\/h2>\n\n\n\n

Les acteurs chinois du commerce \u00e9lectronique sont sous le feu des critiques depuis un certain temps, pour diverses raisons. La s\u00e9curit\u00e9, la qualit\u00e9 et la durabilit\u00e9 des produits qu’ils vendent suscitent de s\u00e9rieuses interrogations. La contrefa\u00e7on est \u00e9galement un sujet de pr\u00e9occupation.<\/p>\n\n\n\n

En mai, le Bureau europ\u00e9en des unions de consommateurs (BEUC) et 17 organisations nationales de consommateurs ont d\u00e9pos\u00e9 des plaintes<\/a> contre Temu, l’accusant de dissimuler des informations et d’utiliser des techniques de manipulation. La semaine derni\u00e8re, la f\u00e9d\u00e9ration du commerce \u00e9lectronique Becom a demand\u00e9 que des mesures fermes soient prises<\/a> \u00e0 l’encontre de Temu et de Shein, qui n’auraient pas respect\u00e9 les r\u00e8gles europ\u00e9ennes.<\/p>\n\n\n\n

Dans sa r\u00e9ponse, Temu s’est prot\u00e9g\u00e9e en pr\u00e9textant qu’elle \u00e9tait une nouvelle venue en Europe et qu’elle devait donc apprendre les r\u00e8gles et les coutumes locales : \u00ab Nous nous engageons pleinement \u00e0 respecter les lois et les r\u00e9glementations des march\u00e9s o\u00f9 nous op\u00e9rons \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les colis de Shein, Temu et AliExpress pourraient bient\u00f4t co\u00fbter plus cher : la Commission europ\u00e9enne souhaite en effet mettre un terme \u00e0 la concurrence d\u00e9loyale des boutiques en ligne chinoises bon march\u00e9. <\/p>\n","protected":false},"author":3,"featured_media":87494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[209,571,1259],"topic":[198],"region":[243],"class_list":["post-101695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-alibaba","company-shein","company-temu","topic-e-commerce","region-europe"],"acf":[],"yoast_head":"\nL'Europe veut stopper la mont\u00e9e en fl\u00e8che de Shein, Temu et AliExpress - RetailDetail BE<\/title>\n<meta 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