{"id":10195,"date":"2015-08-31T12:04:43","date_gmt":"2015-08-31T12:04:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/le-catalogue-ikea-se-transforme-en-coussin\/"},"modified":"2015-08-31T12:04:43","modified_gmt":"2015-08-31T12:04:43","slug":"le-catalogue-ikea-se-transforme-en-coussin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-catalogue-ikea-se-transforme-en-coussin\/","title":{"rendered":"Le catalogue Ikea se transforme en coussin"},"content":{"rendered":"<h2>Coussin gratuit en \u00e9change d&rsquo;un ancien catalogue<\/h2>\n<p>Le 12 septembre prochain les clients d\u2019Ikea auront la possibilit\u00e9 de ramener leur ancien catalogue dans l\u2019un des six points de vente belges de la cha\u00eene. Les catalogues y seront broy\u00e9s et serviront ensuite \u00e0 rembourrer le coussin K\u00fcss.<\/p>\n<p>Le projet est une id\u00e9e du cr\u00e9ateur belge Charles Kaisin : \u00ab Pour le motif je me suis bas\u00e9 sur une mol\u00e9cule de cellulose, la mati\u00e8re premi\u00e8re naturelle de la p\u00e2te \u00e0 papier. J\u2019ai stylis\u00e9 et r\u00e9p\u00e9t\u00e9 cette structure visuelle. La mol\u00e9cule a donc \u00e9t\u00e9 une source d\u2019inspiration \u00bb, explique Kaisin.<\/p>\n<p>\u00a0<\/p>\n<p>Les clients qui ram\u00e8neront leur catalogue, auront droit \u00e0 un coussin gratuit. Le coussin, fabriqu\u00e9 \u00e0 6.000 exemplaires, permettra \u00e9galement de promouvoir le nouveau catalogue 2016, disponible dans les magasins Ikea \u00e0 partir du mois de septembre.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coussin gratuit en \u00e9change d&rsquo;un ancien catalogue Le 12 septembre prochain les clients d\u2019Ikea auront la possibilit\u00e9 de ramener leur ancien catalogue dans l\u2019un des six points de vente belges de la cha\u00eene. Les catalogues y seront broy\u00e9s et serviront ensuite \u00e0 rembourrer le coussin K\u00fcss. Le projet est une id\u00e9e du cr\u00e9ateur belge Charles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le catalogue Ikea se transforme en coussin - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-catalogue-ikea-se-transforme-en-coussin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le catalogue Ikea se transforme en coussin - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Coussin gratuit en \u00e9change d&rsquo;un ancien catalogue Le 12 septembre prochain les clients d\u2019Ikea auront la possibilit\u00e9 de ramener leur ancien catalogue dans l\u2019un des six points de vente belges de la cha\u00eene. 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