{"id":101967,"date":"2024-07-08T17:21:59","date_gmt":"2024-07-08T15:21:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=101967"},"modified":"2024-07-08T17:22:00","modified_gmt":"2024-07-08T15:22:00","slug":"rewe-inaugure-le-plus-grand-supermarche-autonome-deurope","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/rewe-inaugure-le-plus-grand-supermarche-autonome-deurope\/","title":{"rendered":"Rewe inaugure le plus grand supermarch\u00e9 autonome d’Europe"},"content":{"rendered":"\n

Rewe <\/strong>a ouvert \u00e0 Hambourg un supermarch\u00e9 \u00ab\u00a0sans caisse\u00a0\u00bb de 1 200 m\u00e8tres carr\u00e9s, le plus grand d’Europe. L’ouverture du magasin avait d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9e en d\u00e9cembre, elle est aujourd’hui effective.<\/p>\n\n\n\n

Quatre syst\u00e8mes de caisse diff\u00e9rents<\/h2>\n\n\n\n

La cha\u00eene allemande de supermarch\u00e9s intensifie sa technologie sans caisse: apr\u00e8s des tests approfondis<\/a> \u00e0 Cologne, Berlin, Munich et D\u00fcsseldorf, le plus grand supermarch\u00e9 Pick&Go d’Europe a ouvert ses portes \u00e0 Hambourg. Situ\u00e9 dans le quartier Hoheluft West, le supermarch\u00e9 s’\u00e9tend sur plus de 1 200 m\u00e8tres carr\u00e9s et propose un assortiment d’environ 20 000 articles. Le pr\u00e9c\u00e9dent \u00ab\u00a0plus grand supermarch\u00e9 autonome d’Europe\u00a0\u00bb<\/a> \u00e9tait celui du concurrent Netto <\/strong>\u00e0 Ratisbonne, mais ce record a maintenant \u00e9t\u00e9 battu.<\/p>\n\n\n\n

Le magasin n’est pourtant pas du tout \u00ab\u00a0sans caisses\u00a0\u00bb : il s’agit d’un supermarch\u00e9 hybride o\u00f9 les clients peuvent payer de quatre mani\u00e8res diff\u00e9rentes. \u00c0 la sortie du magasin, ils peuvent faire la queue \u00e0 la caisse conventionnelle, opter pour la caisse libre-service, payer directement via l’application Pick&Go ou payer \u00e0 des terminaux de libre-service dot\u00e9s d’un syst\u00e8me de vision par ordinateur, qui \u00e9liminent la n\u00e9cessit\u00e9 de scanner les produits. Ce dernier service, en particulier, change la donne, explique Rewe, car les clients qui ne disposent pas de l’application Pick&Go peuvent d\u00e9sormais l’utiliser.<\/p>\n\n\n\n

Ce qu’Amazon abandonne<\/h2>\n\n\n\n

Toutes les deux derni\u00e8res options reposent sur des cam\u00e9ras intelligentes avec reconnaissance d’image, qui reconnaissent ce que les gens prennent dans les rayons et mettent dans leurs chariots ou leurs sacs. C’est le m\u00eame type de technologie qu’Amazon utilisait \u00e9galement dans ses supermarch\u00e9s Go avec l’option \u00ab\u00a0Just Walk Out\u00a0\u00bb, mais dont Amazon <\/strong>a r\u00e9cemment avou\u00e9 qu’elle n’\u00e9tait pas viable<\/a>. Non seulement elle s’est av\u00e9r\u00e9e incroyablement co\u00fbteuse, mais elle n\u00e9cessitait \u00e9galement des contr\u00f4les humains constants depuis l’Inde pour former le syst\u00e8me d’IA.<\/p>\n\n\n\n

Contrairement \u00e0 Amazon, Trigo, le fournisseur de Rewe, continue d’y croire. Plus pr\u00e9cis\u00e9ment, le deuxi\u00e8me magasin est d\u00e9j\u00e0 pr\u00e9vu \u00e0 Hambourg : \u00e0 deux kilom\u00e8tres \u00e0 peine du supermarch\u00e9 actuel, une autre succursale Pick&Go plus petite de 900 m\u00e8tres carr\u00e9s ouvrira ses portes apr\u00e8s l’\u00e9t\u00e9. Le magasin \u00e9tait d\u00e9j\u00e0 en cours de r\u00e9novation \u00e0 la mi-juin, mais Rewe effectue des tests tout au long de l’\u00e9t\u00e9 avant la r\u00e9ouverture. Un supermarch\u00e9 sans caisses sera \u00e9galement ouvert \u00e0 D\u00fcsseldorf et la cha\u00eene est d\u00e9j\u00e0 pr\u00eate \u00e0 lancer le projet pilote dans toute l’Allemagne.<\/p>\n\n\n\n

Rewe souligne que la technologie ne recueille que des \u00ab\u00a0donn\u00e9es minimales\u00a0\u00bb : la solution g\u00e9n\u00e8re un mod\u00e8le 3D du supermarch\u00e9 qui cartographie num\u00e9riquement son environnement et ses mouvements. \u00ab\u00a0Le syst\u00e8me n’enregistre que les donn\u00e9es permettant d’identifier les articles qui ont \u00e9t\u00e9 retir\u00e9s ou remis en rayon et n’utilise pas la technologie de reconnaissance faciale\u00a0\u00bb, a d\u00e9clar\u00e9 Jana Sanktjohanser, responsable du projet Pick&Go chez Rewe, lors de l’annonce du projet en d\u00e9cembre.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rewe a ouvert \u00e0 Hambourg un supermarch\u00e9 \u00ab\u00a0sans caisse\u00a0\u00bb de 1 200 m\u00e8tres carr\u00e9s, le plus grand d’Europe. L’ouverture du magasin avait d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9e en d\u00e9cembre, elle est aujourd’hui effective.<\/p>\n","protected":false},"author":5,"featured_media":69171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[827],"topic":[462],"region":[470],"class_list":["post-101967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-rewe","topic-innovation","region-allemagne"],"acf":[],"yoast_head":"\nRewe inaugure le plus grand supermarch\u00e9 autonome d'Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Rewe a ouvert \u00e0 Hambourg un supermarch\u00e9 "sans caisse" de 1 200 m\u00e8tres carr\u00e9s, le plus grand d'Europe.\" \/>\n<meta name=\"robots\" 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