{"id":101990,"date":"2024-07-09T15:14:32","date_gmt":"2024-07-09T13:14:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=101990"},"modified":"2024-07-09T15:14:35","modified_gmt":"2024-07-09T13:14:35","slug":"aldi-sud-teste-un-service-de-retrait-pour-les-courses-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-sud-teste-un-service-de-retrait-pour-les-courses-en-ligne\/","title":{"rendered":"Aldi S\u00fcd teste un service de retrait pour les courses en ligne"},"content":{"rendered":"\n<p><strong>Aldi S\u00fcd<\/strong> teste prudemment le \u00ab\u00a0click &amp; collect\u00a0\u00bb : aupr\u00e8s de trois magasins en Allemagne, les clients peuvent retirer leurs commandes en ligne dans un conteneur situ\u00e9 sur le parking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avec des doutes<\/h2>\n\n\n\n<p>\u00c0 partir du 15 juillet, Aldi S\u00fcd exp\u00e9rimente des points de retrait \u00ab\u00a0click &amp; collect\u00a0\u00bb en Allemagne : sur deux sites pr\u00e8s du si\u00e8ge social \u00e0 M\u00fclheim et dans un supermarch\u00e9 \u00e0 D\u00fcsseldorf, un conteneur se trouve temporairement sur le parking, o\u00f9 les clients peuvent retirer les commandes qu&rsquo;ils ont pass\u00e9es via la plateforme en ligne Mein Aldi.<\/p>\n\n\n\n<p>La plateforme en ligne elle-m\u00eame n&rsquo;est pas nouvelle : depuis l&rsquo;ann\u00e9e derni\u00e8re, Aldi S\u00fcd teste un service de livraison sous le nom de Mein Aldi \u00e0 M\u00fclheim. Quelque 1 300 articles de la gamme compl\u00e8te de 1 700 produits peuvent ainsi \u00eatre livr\u00e9s \u00e0 domicile, y compris des produits surgel\u00e9s. Les livraisons sont effectu\u00e9es par des camionnettes \u00e9lectriques \u00e0 partir d&rsquo;un \u00ab\u00a0dark store\u00a0\u00bb install\u00e9 \u00e0 cet effet, selon le Lebensmittel Zeitung.<\/p>\n\n\n\n<p>Pourtant, il est surprenant de constater que le \u00ab\u00a0click &amp; collect\u00a0\u00bb suscite davantage de r\u00e9ticences. La direction aurait des doutes sur les chances \u00e9conomiques d&rsquo;un tel service de ramassage et craint qu&rsquo;il n&rsquo;affecte les ventes en magasin, selon le Lebensmittel Zeitung. En revanche, le concurrent <strong>Rewe<\/strong>, qui a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/rewe-inaugure-le-plus-grand-supermarche-autonome-deurope\/\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9cemment ouvert le plus grand supermarch\u00e9 sans caisse d&rsquo;Europe<\/a>, dispose depuis longtemps de nombreux points de vente \u00e0 emporter, de sorte qu&rsquo;Aldi S\u00fcd doit \u00e9voluer avec eux. Des tests sont \u00e9galement en cours au Royaume-Uni et en Suisse, entre autres pays.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aldi S\u00fcd teste prudemment le \u00ab\u00a0click &#038; collect\u00a0\u00bb : aupr\u00e8s de trois magasins en Allemagne, les clients peuvent retirer leurs commandes en ligne dans un conteneur situ\u00e9 sur le parking. En ce qui concerne la livraison \u00e0 domicile, le discounter a d\u00e9j\u00e0 une longueur d&rsquo;avance.<\/p>\n","protected":false},"author":5,"featured_media":78366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[198],"region":[470],"class_list":["post-101990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-e-commerce","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi S\u00fcd teste un service de retrait pour les courses en ligne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aldi S\u00fcd teste prudemment le &quot;click 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