{"id":102111,"date":"2024-07-11T11:42:28","date_gmt":"2024-07-11T09:42:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=102111"},"modified":"2024-07-11T11:42:30","modified_gmt":"2024-07-11T09:42:30","slug":"la-societe-mere-de-jbc-ameliore-ses-benefices-grace-au-mode-transitoire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-societe-mere-de-jbc-ameliore-ses-benefices-grace-au-mode-transitoire\/","title":{"rendered":"La soci\u00e9t\u00e9 m\u00e8re de JBC am\u00e9liore ses b\u00e9n\u00e9fices gr\u00e2ce au \u00ab\u00a0mode transitoire\u00a0\u00bb"},"content":{"rendered":"\n

Claes Retail Group<\/strong> (CRG) a r\u00e9alis\u00e9 un chiffre d’affaires stable en 2023 malgr\u00e9 les conditions difficiles du secteur du commerce. Le groupe qui chapeaute les cha\u00eenes de mode JBC<\/strong>, Mayerline <\/strong>et CKS <\/strong>a plus particuli\u00e8rement r\u00e9ussi \u00e0 augmenter ses b\u00e9n\u00e9fices.<\/p>\n\n\n\n

Planification des stocks et l’efficacit\u00e9<\/h2>\n\n\n\n

\u00ab\u00a0C’est avec des sentiments mitig\u00e9s que nous regardons en arri\u00e8re, apr\u00e8s une ann\u00e9e pleine de d\u00e9fis pour notre secteur. Malgr\u00e9 une inflation persistante, des saisons volatiles et une concurrence internationale accrue, nous avons enregistr\u00e9 des am\u00e9liorations financi\u00e8res notables\u00a0\u00bb, a d\u00e9clar\u00e9 le PDG Bart Claes.<\/p>\n\n\n\n

Le chiffre d’affaires total a stagn\u00e9 \u00e0 238,9 millions d’euros, mais l’EBITDA a presque doubl\u00e9 pour atteindre 10,1 millions d’euros et l’EBIT est pass\u00e9 de 0,7 million d’euros dans le rouge \u00e0 0,7 million d’euros dans le positif. Claes explique que cela est d\u00fb aux efforts de CRG pour optimiser les op\u00e9rations et contr\u00f4ler les co\u00fbts : l’entreprise familiale limbourgeoise s’est concentr\u00e9e l’ann\u00e9e derni\u00e8re sur l’am\u00e9lioration de la planification des stocks et de l’efficacit\u00e9.<\/p>\n\n\n\n

N\u00e9anmoins, CRG continue d’investir, en particulier dans l’exp\u00e9rience du magasin et dans la durabilit\u00e9. Pour la premi\u00e8re fois, un magasin qui regroupe les trois marques (CKS, JBC et Mayerline) sous un m\u00eame toit a ouvert ses portes. Situ\u00e9 \u00e0 Zonhoven, \u00ab\u00a0un endroit central dans le Limbourg\u00a0\u00bb, CRG souhaite y servir les familles de toutes les g\u00e9n\u00e9rations.<\/p>\n\n\n\n

Des v\u00eatements \u00e0 transmettre<\/h2>\n\n\n\n

Dans son rapport annuel, CRG accorde une attention particuli\u00e8re aux initiatives durables. En 2023, le groupe de v\u00eatements a propos\u00e9 une nouvelle strat\u00e9gie de durabilit\u00e9 intitul\u00e9e \u00ab\u00a0Pass it On\u00a0\u00bb. Cette strat\u00e9gie repose sur l’id\u00e9e que les gens devraient pouvoir transmettre leurs v\u00eatements s’ils ne peuvent plus les porter eux-m\u00eames ou s’ils n’en ont plus envie.<\/p>\n\n\n\n

\u00ab\u00a0C’est pourquoi nous misons toujours sur la qualit\u00e9 de nos v\u00eatements\u00a0\u00bb, explique Ann Claes, codirectrice g\u00e9n\u00e9rale. D’ici \u00e0 2030, Claes Retail Group a \u00e9galement pour objectif de remplacer tous les mat\u00e9riaux les plus couramment utilis\u00e9s par des alternatives plus durables. \u00ab\u00a0Enfin, nous continuons \u00e0 sensibiliser les consommateurs pour qu’ils transmettent nos v\u00eatements de qualit\u00e9 gr\u00e2ce \u00e0 nos initiatives telles que les \u00e9v\u00e9nements de retouche, les coins seconde main et les bo\u00eetes de collecte, et ce dans tous nos magasins.\u00a0\u00bb<\/p>\n\n\n\n

N\u00e9cessit\u00e9 politique<\/h2>\n\n\n\n

Gr\u00e2ce aux bo\u00eetes de collecte de JBC, 87,9 tonnes de v\u00eatements ont d\u00e9j\u00e0 \u00e9t\u00e9 collect\u00e9es, dont 94 % ont \u00e9t\u00e9 r\u00e9utilis\u00e9s ou recycl\u00e9s. La marque a \u00e9galement ouvert son propre magasin de seconde main \u00e0 Olen. Chez CKS, un service de location a \u00e9t\u00e9 mis en place, tandis que Mayerline a re\u00e7u des coins d’entretien.<\/p>\n\n\n\n

Le groupe souligne que des ph\u00e9nom\u00e8nes tels que l’afflux de v\u00eatements bon march\u00e9 en provenance de l’\u00e9tranger ont un impact sur le secteur belge de la mode, qui s’efforce de prolonger la dur\u00e9e de vie des v\u00eatements. Bart Claes appelle les entrepreneurs et les organisations, mais certainement aussi les d\u00e9cideurs politiques, \u00e0 proc\u00e9der \u00e0 des ajustements politiques. <\/p>\n\n\n\n

\u00ab\u00a0Si nous voulons progresser dans le domaine de la mode locale, qualitative et abordable avec une dur\u00e9e de vie plus longue, des changements devront \u00e9galement \u00eatre apport\u00e9s au niveau politique pour que cela reste faisable et abordable.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Claes Retail Group (CRG), a r\u00e9alis\u00e9 un chiffre d’affaires stable en 2023 malgr\u00e9 les conditions difficiles du secteur du commerce. 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