{"id":102122,"date":"2024-07-11T16:00:06","date_gmt":"2024-07-11T14:00:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=102122"},"modified":"2024-07-11T16:00:14","modified_gmt":"2024-07-11T14:00:14","slug":"standaard-boekhandel-reorganise-club-en-wallonie-et-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/standaard-boekhandel-reorganise-club-en-wallonie-et-a-bruxelles\/","title":{"rendered":"Standaard Boekhandel r\u00e9organise Club en Wallonie et \u00e0 Bruxelles"},"content":{"rendered":"\n

Standaard Boekhandel<\/strong> lance un plan de relance pour les magasins Club <\/strong>en Wallonie et \u00e0 Bruxelles. Trois magasins seront vendus \u00e0 Press Shop & More<\/strong>, tandis que de nouveaux magasins seront ajout\u00e9s ailleurs.<\/p>\n\n\n\n

Plus d’int\u00e9gration op\u00e9rationnelle<\/h2>\n\n\n\n

Le groupe Standaard Boekhandel veut \u00ab\u00a0assurer un avenir sain\u00a0\u00bb \u00e0 ses succursales francophones de Club et se voit donc contraint de les r\u00e9organiser. Standaard Boekhandel a achet\u00e9 Club il y a dix ans, mais au cours de ces dix ann\u00e9es, il n’a pas r\u00e9ussi \u00e0 r\u00e9aliser un b\u00e9n\u00e9fice structurel. La direction a \u00e9labor\u00e9 un plan de redressement pour inverser cette tendance dans les mois et les ann\u00e9es \u00e0 venir.<\/p>\n\n\n\n

Pour am\u00e9liorer la structure des co\u00fbts, l’activit\u00e9 B2B sera int\u00e9gr\u00e9e dans l’organisation existante de Standaard Boekhandel. L’\u00e9quipe charg\u00e9e des achats et du marketing sera optimis\u00e9e, tandis que les conditions contractuelles actuelles seront \u00e9galement revues \u00e0 court terme parce qu’elles \u00ab\u00a0ne sont pas conformes au march\u00e9 et ne sont pas viables\u00a0\u00bb.<\/p>\n\n\n\n

Trois magasins \u00e9taient menac\u00e9s de fermeture, mais le groupe a finalement trouv\u00e9 un repreneur dans Press Shop & More. Il s’agit des magasins Club Flagey (Bruxelles), Dockx (Bruxelles) et Rive Gauche (Charleroi). Ainsi, il n’y aura pas de licenciements secs.<\/p>\n\n\n\n

C\u00e9l\u00e9bration du cinquanti\u00e8me anniversaire<\/h2>\n\n\n\n

Parall\u00e8lement, Standaard Boekhandel continue de travailler \u00e0 la croissance<\/a> de Club : en juin, le groupe a ouvert deux nouveaux magasins \u00e0 Fl\u00e9ron et Gembloux et plusieurs autres succursales Club viendront s’ajouter dans les prochaines ann\u00e9es, promet l’entreprise. Le 50e anniversaire de Club sera \u00e9galement largement c\u00e9l\u00e9br\u00e9 en 2025.<\/p>\n\n\n\n

\u00ab Nous r\u00e9alisons que ce message peut \u00eatre difficile \u00e0 entendre pour nos employ\u00e9s et fournisseurs. Cependant, nous sommes convaincus qu’avec les efforts appropri\u00e9s de toutes les parties prenantes, nous pourrons c\u00e9l\u00e9brer de nombreux autres anniversaires de Club \u00bb, d\u00e9clare Veerle De Witte, PDG de l’entreprise. \u00ab Nous devons am\u00e9liorer nos processus commerciaux pour \u00eatre forts en tant que groupe \u00e0 l’avenir. Le secteur de la vente au d\u00e9tail vit des temps difficiles, mais ces mesures d’optimisation sont n\u00e9cessaires. \u00bb<\/p>\n\n\n\n

Un vent nouveau souffle sur le d\u00e9taillant de livres depuis un certain temps. Fin mai, Standaard Boekhandel avait d\u00e9j\u00e0 d\u00e9voil\u00e9 une nouvelle identit\u00e9 de marque et un nouveau concept de magasin<\/a> pour \u00ab\u00a0\u00e9crire une nouvelle grande histoire\u00a0\u00bb. Lors de la Retail Marketing Day, Veerle De Witte, PDG, et Karen Vanstaen, directrice du marketing et des produits, pr\u00e9senteront leur nouvelle histoire en profondeur chez RetailDetail.<\/strong><\/p>\n\n\n\n

\n
Cliquez ici pour tout info et vos tickets<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Standaard Boekhandel lance un plan de relance pour les magasins Club en Wallonie et \u00e0 Bruxelles. Trois magasins seront vendus \u00e0 Press Shop & More, tandis que de nouveaux magasins seront ajout\u00e9s ailleurs.<\/p>\n","protected":false},"author":5,"featured_media":98998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[44],"company":[674,673],"topic":[332],"region":[226],"class_list":["post-102122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","extra-hot","company-club","company-standaard-boekhandel","topic-restructuration","region-belgique"],"acf":[],"yoast_head":"\nStandaard Boekhandel r\u00e9organise Club en Wallonie et \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Standaard Boekhandel lance un plan de relance pour les magasins Club. 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