{"id":102325,"date":"2024-07-17T17:10:25","date_gmt":"2024-07-17T15:10:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=102325"},"modified":"2024-07-17T17:10:28","modified_gmt":"2024-07-17T15:10:28","slug":"pernod-ricard-se-separe-de-jacobs-creek-et-ses-autres-vins","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pernod-ricard-se-separe-de-jacobs-creek-et-ses-autres-vins\/","title":{"rendered":"Pernod Ricard se s\u00e9pare de Jacob&rsquo;s Creek et ses autres vins"},"content":{"rendered":"\n<p><strong>Pernod Ricard <\/strong>vend ses marques de vin internationales, dont <strong>Jacob&rsquo;s Creek<\/strong> et <strong>Campo Viejo<\/strong>. Apr\u00e8s des r\u00e9sultats trimestriels d\u00e9cevants, le groupe de boissons souhaite se concentrer davantage sur les champagnes et les spiritueux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">90 millions de litres de vin par an<\/h2>\n\n\n\n<p>L&rsquo;accord porte sur plusieurs marques de vin connues dans le monde entier. Jacob&rsquo;s Creek est sans doute le nom le plus connu. Parmi les autres marques figurent Kenwood Vineyards et Bodegas Campo Viejo. Il s&rsquo;agit de vins d&rsquo;Australie, de Nouvelle-Z\u00e9lande et d&rsquo;Espagne, pour lesquels Pernod Ricard poss\u00e9dait l&rsquo;ensemble de la cha\u00eene de production : des vignobles des sept domaines \u00e0 la mise en bouteille, pour un total de 90 millions de litres de vin par an.<\/p>\n\n\n\n<p>L&rsquo;acqu\u00e9reur est le consortium d&rsquo;investissement financier Australian Wine Holdco Limited (AWL), qui comprend notamment Bain Capital et Capital Four. Le prix d&rsquo;achat n&rsquo;a pas \u00e9t\u00e9 divulgu\u00e9. La transaction intervient \u00e0 un moment o\u00f9 le march\u00e9 mondial du vin subit la pression de l&rsquo;\u00e9volution des pr\u00e9f\u00e9rences des consommateurs et de l&rsquo;intensification de la concurrence. Alors que les consommateurs s&rsquo;offraient une bouteille de bon vin pendant la p\u00e9riode Covid, par exemple, ils r\u00e9duisent aujourd&rsquo;hui davantage leurs d\u00e9penses.<\/p>\n\n\n\n<p>Pour Pernod Ricard, cette d\u00e9cision s&rsquo;inscrit dans le cadre d&rsquo;une r\u00e9vision strat\u00e9gique visant \u00e0 renforcer ses activit\u00e9s principales et sa rentabilit\u00e9. Le groupe souhaite se concentrer davantage sur les marques haut de gamme, en particulier dans les cat\u00e9gories du champagne et des spiritueux. Or, le chiffre d&rsquo;affaires a stagn\u00e9 de mani\u00e8re inattendue au dernier trimestre, principalement en raison d&rsquo;une consommation plus faible aux \u00c9tats-Unis et en Chine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pernod Ricard vend ses marques de vin internationales, dont Jacob&rsquo;s Creek et Campo Viejo. Apr\u00e8s des r\u00e9sultats trimestriels d\u00e9cevants, le groupe de boissons souhaite se concentrer davantage sur les champagnes et les spiritueux.<\/p>\n","protected":false},"author":5,"featured_media":102323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[809],"topic":[282],"region":[],"class_list":["post-102325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-pernod-ricard","topic-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pernod Ricard se s\u00e9pare de Jacob&#039;s Creek et ses autres vins - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pernod 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