{"id":102577,"date":"2024-07-24T15:07:54","date_gmt":"2024-07-24T13:07:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=102577"},"modified":"2024-07-24T15:07:56","modified_gmt":"2024-07-24T13:07:56","slug":"medi-market-sattaque-a-leurope-lespagne-en-vue","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/medi-market-sattaque-a-leurope-lespagne-en-vue\/","title":{"rendered":"Medi-Market s’attaque \u00e0 l’Europe : l’Espagne en vue"},"content":{"rendered":"\n

Son fondateur, Yvan Verougstraete, n’est pas le seul \u00e0 viser l’Europe : apr\u00e8s l’Italie, Medi-Market<\/strong> s’installera en Espagne l’ann\u00e9e prochaine. L’aventure fran\u00e7aise n’a toutefois pas \u00e9t\u00e9 une r\u00e9ussite.<\/p>\n\n\n\n

Sept magasins flamands suppl\u00e9mentaires<\/h2>\n\n\n\n

Maintenant que le fondateur Yvan Verougstraete est pleinement engag\u00e9 dans la politique europ\u00e9enne – Verougstraete fut t\u00eate de liste europ\u00e9enne pour le parti wallon Les Engag\u00e9s – le Fran\u00e7ais C\u00e9dric Antoine, CEO depuis 2021, prend la rel\u00e8ve. L’ancien dirigeant de Cora <\/strong>Belgique-Luxembourg et initiateur du supermarch\u00e9 en ligne (pr\u00e9matur\u00e9) Wink <\/strong>a une nouvelle ambition : conqu\u00e9rir l’\u00e9tranger avec Medi-Market.<\/p>\n\n\n\n

En Belgique et au Luxembourg, la cha\u00eene compte aujourd’hui une centaine de points de vente, mais d’ici cinq ans, Medi-Market veut r\u00e9aliser plus de la moiti\u00e9 de ses ventes \u00e0 l’\u00e9tranger. L’ann\u00e9e derni\u00e8re, le chiffre d’affaires total a d\u00e9j\u00e0 atteint 330 millions d’euros, soit une croissance de 35 %, gr\u00e2ce aux points de vente physiques. Seuls 7 % du chiffre d’affaires proviennent du commerce \u00e9lectronique.<\/p>\n\n\n\n

D’autres ouvertures de magasins sont donc pr\u00e9vues. Medi-market veut ouvrir 10 \u00e0 15 magasins suppl\u00e9mentaires en Belgique chaque ann\u00e9e<\/a>, explique Antoine \u00e0 L’Echo. En Flandre surtout, les choses \u00e9voluent rapidement : cette ann\u00e9e, de nouveaux magasins ont d\u00e9j\u00e0 ouvert \u00e0 Lommel, Turnhout, Anvers et dans le centre de Gand. Trois autres ouvertures sont pr\u00e9vues avant la fin de l’ann\u00e9e. Fin 2024, la cha\u00eene devrait alors compter 80 parapharmacies, plus une dizaine au Luxembourg.<\/p>\n\n\n\n

30 magasins par an en Italie<\/h2>\n\n\n\n

Parall\u00e8lement, Antoine regarde au-del\u00e0 des fronti\u00e8res. Depuis 2019, Medi-Market op\u00e8re dans le nord de l’Italie ; d\u00e8s cette ann\u00e9e, la formule vise \u00e0 avancer jusqu’\u00e0 Rome. Le plan : ouvrir 15 nouveaux magasins en Italie cette ann\u00e9e et ajouter en moyenne 30 magasins par an entre 2025 et 2028. En 2027, l’Italie devrait ainsi g\u00e9n\u00e9rer plus de chiffre d’affaires que la Belgique et le Luxembourg r\u00e9unis.<\/p>\n\n\n\n

En 2025, ce sera au tour de l’Espagne – et qui sait ce qui suivra. \u00ab Si nous constatons une croissance en Italie et en Espagne, nous pourrons nous tourner vers d’autres march\u00e9s \u00bb, affirme C\u00e9dric Antoine. Mais alors, Medi-Market marchera en arc de cercle autour de la France. La cha\u00eene a quitt\u00e9 le pays en 2022, o\u00f9 la concurrence s’est av\u00e9r\u00e9e trop f\u00e9roce. Le dirigeant reste donc prudent : \u00ab Nous sommes pass\u00e9s rapidement de l’adolescence \u00e0 la maturit\u00e9, il faut donc ma\u00eetriser le rythme de d\u00e9veloppement. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Son fondateur, Yvan Verougstraete, n’est pas le seul \u00e0 viser l’Europe : apr\u00e8s l’Italie, Medi-Market s’installera en Espagne l’ann\u00e9e prochaine. L’aventure fran\u00e7aise n’a toutefois pas \u00e9t\u00e9 une r\u00e9ussite.<\/p>\n","protected":false},"author":5,"featured_media":100848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[1114],"topic":[276],"region":[226,580,525],"class_list":["post-102577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-medi-market","topic-expansion","region-belgique","region-espagne","region-italie"],"acf":[],"yoast_head":"\nMedi-Market s'attaque \u00e0 l'Europe : l'Espagne en vue - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Son fondateur, Yvan Verougstraete, n'est pas le seul \u00e0 viser l'Europe : apr\u00e8s l'Italie, Medi-Market s'installera en Espagne l'ann\u00e9e prochaine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/medi-market-sattaque-a-leurope-lespagne-en-vue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medi-Market s'attaque \u00e0 l'Europe : l'Espagne en vue - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Son fondateur, Yvan Verougstraete, n'est pas le seul \u00e0 viser l'Europe : apr\u00e8s l'Italie, Medi-Market s'installera en Espagne l'ann\u00e9e prochaine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/medi-market-sattaque-a-leurope-lespagne-en-vue\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-24T13:07:54+00:00\" 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