{"id":102901,"date":"2024-07-31T14:44:25","date_gmt":"2024-07-31T12:44:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=102901"},"modified":"2024-07-31T14:44:26","modified_gmt":"2024-07-31T12:44:26","slug":"les-consommateurs-achetent-a-nouveau-des-marques-selon-danone","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-consommateurs-achetent-a-nouveau-des-marques-selon-danone\/","title":{"rendered":"Les consommateurs ach\u00e8tent \u00e0 nouveau des marques, selon Danone"},"content":{"rendered":"\n

Avec la l\u00e9g\u00e8re baisse de l’inflation, les consommateurs ach\u00e8tent \u00e0 nouveau des produits de marque, selon Danone<\/strong> : la multinationale limite les augmentations de prix et voit donc les volumes se redresser. <\/p>\n\n\n\n

Mieux que pr\u00e9vu<\/h2>\n\n\n\n

Si le chiffre d’affaires de Danone a baiss\u00e9 de 4,1 % au deuxi\u00e8me trimestre, cette baisse est principalement due \u00e0 la cession de ses activit\u00e9s en Russie<\/a> et \u00e0 la vente des marques Horizon Organic et Wallaby aux \u00c9tats-Unis et Michel & Augustin en Europe. En donn\u00e9es comparables, les ventes ont augment\u00e9 de 4 %, alors que les prix n’ont progress\u00e9 que de 1 %. Le groupe a r\u00e9ussi \u00e0 am\u00e9liorer sa marge op\u00e9rationnelle et le b\u00e9n\u00e9fice par action a augment\u00e9 de 11,6 %.<\/p>\n\n\n\n

Ces chiffres sont meilleurs que pr\u00e9vu. La semaine derni\u00e8re, Unilever et Nestl\u00e9 ont publi\u00e9 des r\u00e9sultats d\u00e9cevants : ils ont vu les consommateurs se d\u00e9tourner de leurs produits<\/a> en raison de fortes hausses de prix. Danone, cependant, a limit\u00e9 les augmentations de prix et affirme que les consommateurs ach\u00e8tent \u00e0 nouveau davantage de produits de marque, alors que l’inflation diminue l\u00e9g\u00e8rement. Le groupe de produits laitiers et d’eaux continue d’investir dans ses plates-formes de croissance : produits riches en prot\u00e9ines, aliments m\u00e9dicaux, cr\u00e9ations de caf\u00e9 et consommation hors foyer, a d\u00e9clar\u00e9 le PDG Antoine de Saint-Affrique. Dans le m\u00eame temps, le fabricant reste concentr\u00e9 sur ses gammes principales.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec la l\u00e9g\u00e8re baisse de l’inflation, les consommateurs ach\u00e8tent \u00e0 nouveau des produits de marque, selon Danone : la multinationale limite les augmentations de prix et voit donc les volumes se redresser. <\/p>\n","protected":false},"author":3,"featured_media":70596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[159],"topic":[266],"region":[],"class_list":["post-102901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-danone","topic-resultats-financiers"],"acf":[],"yoast_head":"\nLes consommateurs ach\u00e8tent \u00e0 nouveau des marques, selon Danone - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec la l\u00e9g\u00e8re baisse de l'inflation, les 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