{"id":10308,"date":"2015-09-09T08:07:07","date_gmt":"2015-09-09T08:07:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/la-marque-de-surf-quiksilver-demande-la-faillite-avant-une-relance\/"},"modified":"2015-09-09T08:07:07","modified_gmt":"2015-09-09T08:07:07","slug":"la-marque-de-surf-quiksilver-demande-la-faillite-avant-une-relance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-marque-de-surf-quiksilver-demande-la-faillite-avant-une-relance\/","title":{"rendered":"La marque de surf Quiksilver demande la faillite avant une relance"},"content":{"rendered":"

R\u00e9organisation<\/h2>\n

La faillite concerne uniquement la branche am\u00e9ricaine de Quiksilver. Selon le groupe, les performances de la marque en Europe et dans la r\u00e9gion Asie-Pacifique sont suffisamment bonnes pour poursuivre les activit\u00e9s.<\/p>\n

Apr\u00e8s une vaste r\u00e9organisation de l\u2019entreprise, Oaktree injectera 175 millions de dollars (157 millions d\u2019euros) dans Quiksilvers et d\u00e9tiendra la majorit\u00e9 des actions. Oaktree poss\u00e8de \u00e9galement 20% des actions de Billabong, principal concurrent de Quiksilver. Les analystes parlent d\u00e9j\u00e0 d\u2019une possible fusion, ce que Quiksilver d\u00e9ment pour l\u2019instant.<\/p>\n

\n
En perte de vitesse<\/h2>\n

La semaine derni\u00e8re on apprenait que Quiksilver recherchait un repreneur<\/a>. Le fabricant de v\u00eatements de surf est en difficult\u00e9 depuis un certain temps d\u00e9j\u00e0, car les clients sont de plus en plus nombreux \u00e0 lui pr\u00e9f\u00e9rer des marques fast-fashion comme Zara et H&M.<\/p>\n

Au cours de l\u2019exercice comptable \u00e9coul\u00e9, le chiffre d\u2019affaires de Quiksilver a recul\u00e9 de 11%. La marque est en perte de vitesse surtout en Am\u00e9rique o\u00f9 le chiffre d\u2019affaires a baiss\u00e9 de 16%. Et\u00a0 pour l\u2019exercice en cours Quiksilver n\u2019a pu r\u00e9pondre aux attentes des analystes. Ces deux derni\u00e8res ann\u00e9es l\u2019entreprise n\u2019a plus g\u00e9n\u00e9r\u00e9 de b\u00e9n\u00e9fice. Auparavant Quiksilver avait d\u00e9j\u00e0 tent\u00e9 de remonter la pente en c\u00e9dant certaines de ses marques, afin de renforcer sa position sur son march\u00e9 de niche.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

R\u00e9organisation La faillite concerne uniquement la branche am\u00e9ricaine de Quiksilver. Selon le groupe, les performances de la marque en Europe et dans la r\u00e9gion Asie-Pacifique sont suffisamment bonnes pour poursuivre les activit\u00e9s. Apr\u00e8s une vaste r\u00e9organisation de l\u2019entreprise, Oaktree injectera 175 millions de dollars (157 millions d\u2019euros) dans Quiksilvers et d\u00e9tiendra la majorit\u00e9 des actions. […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nLa marque de surf Quiksilver demande la faillite avant une relance - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-marque-de-surf-quiksilver-demande-la-faillite-avant-une-relance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marque de surf Quiksilver demande la faillite avant une relance - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"R\u00e9organisation La faillite concerne uniquement la branche am\u00e9ricaine de Quiksilver. Selon le groupe, les performances de la marque en Europe et dans la r\u00e9gion Asie-Pacifique sont suffisamment bonnes pour poursuivre les activit\u00e9s. Apr\u00e8s une vaste r\u00e9organisation de l\u2019entreprise, Oaktree injectera 175 millions de dollars (157 millions d\u2019euros) dans Quiksilvers et d\u00e9tiendra la majorit\u00e9 des actions. 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