{"id":103085,"date":"2024-08-05T14:47:29","date_gmt":"2024-08-05T12:47:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=103085"},"modified":"2024-08-05T14:47:32","modified_gmt":"2024-08-05T12:47:32","slug":"mars-en-pourparlers-avec-kellanova-le-fabricant-de-pringles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-en-pourparlers-avec-kellanova-le-fabricant-de-pringles\/","title":{"rendered":"Mars en pourparlers avec Kellanova, le fabricant de Pringles"},"content":{"rendered":"\n

Le g\u00e9ant de l’alimentation Mars<\/strong> serait en n\u00e9gociations avanc\u00e9es avec Kellanova<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de Pringles. Si l’op\u00e9ration se concr\u00e9tise, il s’agira de la plus grande acquisition de ces dix derni\u00e8res ann\u00e9es dans le secteur alimentaire.<\/p>\n\n\n\n

Pas de commentaire<\/h2>\n\n\n\n

Il est possible que Kellanova devienne bient\u00f4t la propri\u00e9t\u00e9 de Mars, bien qu’il ne soit pas encore certain que les n\u00e9gociations aboutissent \u00e0 un accord. Les entreprises concern\u00e9es ne commentent pas les rumeurs, qui ont \u00e9t\u00e9 lanc\u00e9es par Reuters et le Wall Street Journal sur la base de sources anonymes<\/a>.<\/p>\n\n\n\n

Mais la nouvelle est de taille : Kellanova vaudrait environ 27 milliards de dollars (25 milliards d’euros). Une acquisition pourrait devenir la plus grosse transaction dans l’industrie alimentaire depuis le rachat de Heinz<\/strong> par 3G Capital et Warren Buffet – et la fusion ult\u00e9rieure avec Kraft Foods en 2015. La derni\u00e8re grande acquisition de Mars a \u00e9t\u00e9 la marque de chewing-gum Wrigley en 2008<\/a>, \u00e0 laquelle Warren Buffet a \u00e9galement particip\u00e9.<\/p>\n\n\n\n

Des usines en Belgique<\/h2>\n\n\n\n

Kellanova est n\u00e9e en 2022 d’une scission de l’entreprise am\u00e9ricaine Kellogg<\/a>. La soci\u00e9t\u00e9 cot\u00e9e en bourse, dont le chiffre d’affaires s’\u00e9l\u00e8ve \u00e0 12 milliards de dollars (11 milliards d’euros), comprend des activit\u00e9s internationales dans le domaine des c\u00e9r\u00e9ales pour petit-d\u00e9jeuner, avec des marques telles que Kellogg’s et Frosties, ainsi qu’une division snacks avec Pringles, Eggo, Cheez-It et Pop-Tarts.<\/p>\n\n\n\n

L’entreprise familiale Mars est connue pour le snack chocolat\u00e9 du m\u00eame nom et ses barres Snickers, Bounty et Twixx. M&Ms est \u00e9galement une marque de l’entreprise, qui op\u00e8re \u00e9galement dans le domaine des aliments pour animaux de compagnie avec Pedigree et Whiskas et dans celui du riz avec Ben’s Original. Le groupe r\u00e9alise un chiffre d’affaires annuel d’environ 45 milliards de dollars (41 milliards d’euros). <\/p>\n\n\n\n

Les deux entreprises disposent d’une unit\u00e9 de production importante en Belgique : l’usine Pringles de Malines dessert neuf pays europ\u00e9ens, tandis que l’usine de riz Ben’s Original d’Olen exporte vers 35 pays dans le monde.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le g\u00e9ant de l’alimentation Mars serait en n\u00e9gociations avanc\u00e9es avec Kellanova, la soci\u00e9t\u00e9 m\u00e8re de Pringles. Si l’op\u00e9ration se concr\u00e9tise, il s’agira de la plus grande acquisition de ces dix derni\u00e8res ann\u00e9es dans le secteur alimentaire.<\/p>\n","protected":false},"author":3,"featured_media":77463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[44],"company":[1487,564],"topic":[282],"region":[],"class_list":["post-103085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-kellanova","company-mars","topic-acquisition"],"acf":[],"yoast_head":"\nMars en pourparlers avec Kellanova, le fabricant de Pringles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le g\u00e9ant de l'alimentation Mars serait en n\u00e9gociations avanc\u00e9es avec Kellanova, la soci\u00e9t\u00e9 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