{"id":103223,"date":"2024-08-07T11:12:12","date_gmt":"2024-08-07T09:12:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=103223"},"modified":"2024-08-07T11:12:13","modified_gmt":"2024-08-07T09:12:13","slug":"colruyt-lance-une-variante-sans-alcool-de-sa-biere-culte-cara","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-lance-une-variante-sans-alcool-de-sa-biere-culte-cara\/","title":{"rendered":"Colruyt lance une variante sans alcool de sa bi\u00e8re culte Cara"},"content":{"rendered":"\n<p>Cara, la c\u00e9l\u00e8bre bi\u00e8re blonde de <strong>Colruyt<\/strong>, a d\u00e9sormais une variante sans alcool. Cara 0.0 deviendra une valeur s\u00fbre dans l\u2019assortiment, aux c\u00f4t\u00e9s de la Cara Pils classique et des Cara Blond et Cara Rouge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">20 % de croissance pour la bi\u00e8re sans alcool<\/h2>\n\n\n\n<p>Cara 0.0, la version sans alcool de la c\u00e9l\u00e8bre Cara Pils, est disponible \u00e0 partir d&rsquo;aujourd&rsquo;hui dans tous les magasins Colruyt Meilleurs Prix en Belgique et au Luxembourg, ainsi que dans les succursales CoMarch\u00e9. Une canette co\u00fbte 0,49 euro. Il s&rsquo;agit d\u00e9j\u00e0 de la quatri\u00e8me variante de la bi\u00e8re populaire de la marque maison. En \u00e9t\u00e9 2023, Colruyt avait d\u00e9j\u00e0 lanc\u00e9 la bi\u00e8re blanche en \u00e9dition limit\u00e9e CaraFest dans une \u00e9dition d&rsquo;un peu moins de 10 000 canettes qui s&rsquo;\u00e9taient rapidement \u00e9coul\u00e9es.<\/p>\n\n\n\n<p>Avec ce lancement, Colruyt r\u00e9pond \u00e0 une tendance claire du march\u00e9 de la bi\u00e8re. Le d\u00e9taillant a vu les ventes de bi\u00e8res sans alcool augmenter de 20 % d&rsquo;ici 2023. L&rsquo;offre s&rsquo;est \u00e9largie \u00e0 32 r\u00e9f\u00e9rences, dont 14 pils. \u00ab&nbsp;L\u2019an dernier, un client sur trois chez Colruyt a achet\u00e9 \u00e0 un moment donn\u00e9 une boisson alternative sans alcool, pour un client sur cinq l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Une augmentation \u00e9norme donc. Il est clair qu\u2019ils sont de plus en plus sensibilis\u00e9s \u00e0 la consommation d\u2019alcool&nbsp;\u00bb, d\u00e9clare Dieter De Brackeleer, acheteur de bi\u00e8re chez Colruyt.<\/p>\n\n\n\n<p>Le groupe Colruyt a lanc\u00e9 Cara en 1980. Depuis, la marque est devenue une marque culte. L&rsquo;endroit o\u00f9 les bi\u00e8res sont brass\u00e9es est un secret bien gard\u00e9 que l&rsquo;entreprise affirme ne jamais r\u00e9v\u00e9ler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cara, la c\u00e9l\u00e8bre bi\u00e8re blonde de Colruyt, a d\u00e9sormais une variante sans alcool. Cara 0.0 deviendra une valeur s\u00fbre dans l\u2019assortiment, aux c\u00f4t\u00e9s de la Cara Pils classique et des Cara Blond et Cara Rouge.<\/p>\n","protected":false},"author":3,"featured_media":103221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[201],"topic":[462],"region":[226],"class_list":["post-103223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt","topic-innovation","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt lance une variante sans alcool de sa bi\u00e8re culte Cara - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cara, la c\u00e9l\u00e8bre bi\u00e8re blonde de Colruyt, a d\u00e9sormais une variante sans alcool. 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