{"id":103250,"date":"2024-08-07T16:53:26","date_gmt":"2024-08-07T14:53:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=103250"},"modified":"2024-08-07T16:55:27","modified_gmt":"2024-08-07T14:55:27","slug":"la-plateforme-x-delon-musk-poursuit-mars-et-unilever-en-justice","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-plateforme-x-delon-musk-poursuit-mars-et-unilever-en-justice\/","title":{"rendered":"La plateforme X d&rsquo;Elon Musk poursuit Mars et Unilever en justice"},"content":{"rendered":"\n<p>La plateforme de m\u00e9dias sociaux <strong>X <\/strong>d&rsquo;Elon Musk poursuit <strong>Mars<\/strong> et <strong>Unilever <\/strong>en justice pour ne plus faire de publicit\u00e9 sur l&rsquo;ancien Twitter. En Allemagne, plusieurs d\u00e9taillants s&rsquo;en prennent \u00e9galement \u00e0 Elon Musk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab\u00a0Boycott syst\u00e9matique\u00a0\u00bb<\/h2>\n\n\n\n<p>X (anciennement Twitter) accuse Mars, Unilever et plusieurs autres entreprises de conspirer contre la plateforme, en violation pr\u00e9sum\u00e9e des lois am\u00e9ricaines sur la concurrence. L&rsquo;\u00e9l\u00e9ment d\u00e9clencheur est l&rsquo;Alliance mondiale pour des m\u00e9dias responsables (GARM), au sein de laquelle plusieurs grands annonceurs se sont associ\u00e9s d\u00e8s 2019.<\/p>\n\n\n\n<p>Les entreprises participantes veulent s&rsquo;assurer que leurs publicit\u00e9s ne peuvent pas \u00eatre vues \u00e0 c\u00f4t\u00e9 de contenus potentiellement inflammatoires, racistes ou extr\u00e9mistes, et ont donc tourn\u00e9 le dos \u00e0 Twitter et, pendant un certain temps, aussi \u00e0 Facebook. Cependant, Musk a qualifi\u00e9 ce boycott de syst\u00e9matique et X exige maintenant que les entreprises remboursent les milliards de recettes publicitaires perdues.<\/p>\n\n\n\n<p>Les chances que X obtienne raison sont toutefois minces, car m\u00eame un boycott politique rel\u00e8ve g\u00e9n\u00e9ralement de la libert\u00e9 d&rsquo;expression. D&rsquo;ailleurs, les entreprises de Musk perdent de plus en plus de partisans : 47 organisations allemandes, dont <strong>Aldi Nord<\/strong> et le magasin en ligne <strong>Otto<\/strong>, se sont r\u00e9cemment retir\u00e9es de X, accusant la plateforme de d\u00e9sinformation et d&rsquo;incitation \u00e0 la haine. De son c\u00f4t\u00e9, la cha\u00eene de droguerie allemande <strong>Rossmann <\/strong>bannit Tesla de sa flotte d&rsquo;entreprise (34 voitures sur quelque 800) en raison des nombreuses d\u00e9clarations pro-Trump et anti-woke de Musk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme de m\u00e9dias sociaux X d&rsquo;Elon Musk poursuit Mars et Unilever en justice pour ne plus faire de publicit\u00e9 sur l&rsquo;ancien Twitter. En Allemagne, plusieurs d\u00e9taillants s&rsquo;en prennent \u00e9galement \u00e0 Elon Musk.<\/p>\n","protected":false},"author":5,"featured_media":103248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[203,564,1232,260],"topic":[756,488],"region":[470,446],"class_list":["post-103250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-aldi","company-mars","company-otto-group","company-unilever","topic-litige","topic-marketing","region-allemagne","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La plateforme X d&#039;Elon Musk poursuit Mars et Unilever en justice - 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