{"id":103505,"date":"2024-08-12T16:26:56","date_gmt":"2024-08-12T14:26:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=103505"},"modified":"2024-08-12T16:26:59","modified_gmt":"2024-08-12T14:26:59","slug":"amazon-vend-desormais-aussi-sur-tiktok-et-pinterest","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-vend-desormais-aussi-sur-tiktok-et-pinterest\/","title":{"rendered":"Amazon vend d\u00e9sormais aussi sur TikTok et Pinterest"},"content":{"rendered":"\n<p><strong>Amazon<\/strong> a conclu un partenariat avec <strong>TikTok<\/strong> et <strong>Pinterest<\/strong> : les utilisateurs peuvent d\u00e9sormais acheter des produits directement via les applications de m\u00e9dias sociaux. Ce partenariat ne s&rsquo;applique pour l&rsquo;instant qu&rsquo;aux \u00c9tats-Unis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le \u00ab&nbsp;shopping in-app&nbsp;\u00bb<\/h2>\n\n\n\n<p>Les utilisateurs am\u00e9ricains de TikTok et de Pinterest peuvent relier leur profil \u00e0 leur compte Amazon pour effectuer des achats et passer directement \u00e0 la caisse, sans quitter l&rsquo;application de m\u00e9dia social. La plateforme vise ainsi \u00e0 <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-08-08\/amazon-deals-let-shoppers-buy-products-on-tiktok-pinterest\">optimiser et \u00e0 faciliter l&rsquo;exp\u00e9rience d&rsquo;achat<\/a>, rapporte Bloomberg. La vente via les m\u00e9dias sociaux est, apr\u00e8s tout, une activit\u00e9 en plein essor.<\/p>\n\n\n\n<p>Les utilisateurs de TikTok verront les recommandations de produits d&rsquo;Amazon dans leur flux \u00ab&nbsp;pour vous&nbsp;\u00bb et recevront \u00e9galement des informations sur les prix, la disponibilit\u00e9 Prime et les d\u00e9lais de livraison estim\u00e9s. Pour TikTok, qui s&rsquo;est fermement engag\u00e9 \u00e0 se d\u00e9velopper aux \u00c9tats-Unis, ce partenariat vient compl\u00e9ter sa propre offre d&rsquo;achats en ligne par livestream.<\/p>\n\n\n\n<p>Pinterest \u00e9tend \u00e9galement son partenariat avec Amazon avec des fonctionnalit\u00e9s similaires. Auparavant, Amazon permettait le \u00ab shopping in-app&nbsp;\u00bb via Facebook, Instagram et SnapChat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a conclu un partenariat avec TikTok et Pinterest : les utilisateurs peuvent d\u00e9sormais acheter des produits directement via les applications de m\u00e9dias sociaux. Ce partenariat ne s&rsquo;applique pour l&rsquo;instant qu&rsquo;aux \u00c9tats-Unis. <\/p>\n","protected":false},"author":3,"featured_media":103503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[206,651],"topic":[198],"region":[446],"class_list":["post-103505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-amazon","company-tiktok","topic-e-commerce","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon vend d\u00e9sormais aussi sur TikTok et Pinterest - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon a conclu un partenariat avec TikTok et 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