{"id":10367,"date":"2015-09-15T05:56:24","date_gmt":"2015-09-15T05:56:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/nespresso-ouvre-une-troisieme-usine-en-suisse\/"},"modified":"2015-09-15T05:56:24","modified_gmt":"2015-09-15T05:56:24","slug":"nespresso-ouvre-une-troisieme-usine-en-suisse","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nespresso-ouvre-une-troisieme-usine-en-suisse\/","title":{"rendered":"Nespresso ouvre une troisi\u00e8me usine en Suisse"},"content":{"rendered":"<h2>Investissement de 300 millions<\/h2>\n<p>La nouvelle unit\u00e9 de production aura n\u00e9cessit\u00e9 un investissement d\u2019environ 300 millions de francs suisses (275 millions d\u2019euros), ce qui porte \u00e0 plus de 1,1 milliard de francs suisses (1 milliard d\u2019euros) le budget total investi dans la production de Nespresso depuis 2002. Nestl\u00e9 avaient d\u00e9j\u00e0 ouvert deux sites de production pour Nespresso en 2002 et 2008.<\/p>\n<p>Gr\u00e2ce \u00e0 la nouvelle usine, Nestl\u00e9 esp\u00e8re doubler le chiffre d\u2019affaires de la marque, en particulier en poursuivant sa croissance en Am\u00e9rique du Nord. L\u2019an dernier Nespresso y a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 300 millions de francs suisses (275 millions d\u2019euros). Au total Nespresso a enregistr\u00e9 un chiffre d\u2019affaires annuel d\u2019environ 5 milliards de francs suisses (4,6 milliards d\u2019euros).<\/p>\n<p>En Am\u00e9rique du Nord les capsules et dosettes de caf\u00e9 repr\u00e9sentent pr\u00e8s de 40% de l\u2019ensemble du march\u00e9 du caf\u00e9. Toutefois le march\u00e9 \u2018premium\u2019 y est domin\u00e9 par Green Mountain Coffee de Keurig. Nestl\u00e9 esp\u00e8re rompre cette tendance en proposant une offre appropri\u00e9e pour la r\u00e9gion.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investissement de 300 millions La nouvelle unit\u00e9 de production aura n\u00e9cessit\u00e9 un investissement d\u2019environ 300 millions de francs suisses (275 millions d\u2019euros), ce qui porte \u00e0 plus de 1,1 milliard de francs suisses (1 milliard d\u2019euros) le budget total investi dans la production de Nespresso depuis 2002. Nestl\u00e9 avaient d\u00e9j\u00e0 ouvert deux sites de production [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nespresso ouvre une troisi\u00e8me usine en Suisse - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nespresso-ouvre-une-troisieme-usine-en-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nespresso ouvre une troisi\u00e8me usine en Suisse - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Investissement de 300 millions La nouvelle unit\u00e9 de production aura n\u00e9cessit\u00e9 un investissement d\u2019environ 300 millions de francs suisses (275 millions d\u2019euros), ce qui porte \u00e0 plus de 1,1 milliard de francs suisses (1 milliard d\u2019euros) le budget total investi dans la production de Nespresso depuis 2002. 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