{"id":10389,"date":"2015-09-16T07:15:03","date_gmt":"2015-09-16T07:15:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/bricolage-jardin\/mr-bricolage-refuse-les-avances-de-bricorama\/"},"modified":"2015-09-16T07:15:03","modified_gmt":"2015-09-16T07:15:03","slug":"mr-bricolage-refuse-les-avances-de-bricorama","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/mr-bricolage-refuse-les-avances-de-bricorama\/","title":{"rendered":"Mr. Bricolage refuse les avances de Bricorama"},"content":{"rendered":"

Une offre de plus de 150 millions d\u2019euros<\/h2>\n

Le groupe fran\u00e7ais Bricorama a formul\u00e9 une offre de plus de 150 millions d\u2019euros sur Mr. Bricolage, le num\u00e9ro trois du march\u00e9 du DIY fran\u00e7ais. Objectif : \u00ab Former un nouvel acteur de poids sur le march\u00e9 du bricolage \u00bb.<\/p>\n

Avec un chiffre d\u2019affaire d\u2019un milliard d\u2019euros et 223 magasins (dont 92 en France), Bricorama p\u00e8se pourtant beaucoup moins lourd que le partenaire qu\u2019il convoite : en effet Mr. Bricolage compte pas moins de 866 magasins (dont 797 en France) et a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 2,2 milliards d\u2019euros (dont 1,9 milliard en France) en 2014. N\u00e9anmoins Mr. Bricolage a vu son chiffre d\u2019affaires chut\u00e9 de 4,4%, ce qui expliquerait l\u2019offre de Bricorama. Cette offre intervient \u00e0 peine cinq mois apr\u00e8s la rupture des fian\u00e7ailles entre Mr. Bricolage et Kingfisher<\/a>, propri\u00e9taire de Brico D\u00e9p\u00f4t et Castorama.<\/p>\n

Pour l\u2019instant la direction de Mr. Bricolage ne semble pas envisager de c\u00e9der aux avances de Bricorama : le groupe reconna\u00eet avoir re\u00e7u \u00ab une offre indicative \u00bb de Bricorama, mais dit \u00ab ne pas avoir entam\u00e9 de n\u00e9gociations \u00bb. L\u2019ANPF, actionnaire majoritaire (41,9%) de Mr. Bricolage, confirme avoir re\u00e7u l\u2019offre, mais affirme \u00ab ne pas y avoir donn\u00e9 suite \u00bb.<\/p>\n

A noter que le jour avant l\u2019annonce de l\u2019offre, Jean-Fran\u00e7ois Boucher, patron de Mr. Bricolage, a d\u00e9missionn\u00e9. Selon la version officielle, \u00ab pour se concentrer sur d\u2019autres activit\u00e9s professionnelles \u00bb. Boucher a travaill\u00e9 durant 18 ans chez Mr. Bricolage et \u00e9tait un fervent d\u00e9fenseur du rapprochement avec Kingfisher.<\/p>\n

\n
Croissance minime du march\u00e9 du bricolage fran\u00e7ais<\/h2>\n

Pourtant selon les analystes, le mariage entre Bricorama et Mr. Bricolage pourrait s\u2019av\u00e9rer utile. Dans un march\u00e9 actuellement domin\u00e9 par deux grands acteurs internationaux \u2013 le groupe Adeo<\/strong> (Leroy Merlin, Weldom, Bricoman) avec une part de march\u00e9 de 38% et Kingfisher<\/strong> (Brico D\u00e9p\u00f4t, Castorama) avec 33% \u2013\u00a0 les deux cha\u00eenes plus petites ont tout int\u00e9r\u00eat \u00e0 unir leur forces : aujourd\u2019hui Mr. Bricolage d\u00e9tient une part de march\u00e9 de 8%, alors que Bricorama doit se contenter de 3%. Par ailleurs les deux groupes sont\u00a0 compl\u00e9mentaires au niveau g\u00e9ographique et travaillent tous deux essentiellement avec des ind\u00e9pendants.<\/p>\n

De plus, le march\u00e9 fran\u00e7ais du bricolage ne progresse quasiment plus : l\u2019an dernier le chiffre de ventes s\u2019est \u00e9tabli \u00e0 24,891 milliards d\u2019euros, une croissance d\u2019\u00e0 peine 0,8%, alors qu\u2019en 2006 le secteur affichait encore une croissance de 8%.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Une offre de plus de 150 millions d\u2019euros Le groupe fran\u00e7ais Bricorama a formul\u00e9 une offre de plus de 150 millions d\u2019euros sur Mr. Bricolage, le num\u00e9ro trois du march\u00e9 du DIY fran\u00e7ais. Objectif : \u00ab Former un nouvel acteur de poids sur le march\u00e9 du bricolage \u00bb. Avec un chiffre d\u2019affaire d\u2019un milliard d\u2019euros […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin"],"acf":[],"yoast_head":"\nMr. Bricolage refuse les avances de Bricorama - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/mr-bricolage-refuse-les-avances-de-bricorama\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr. Bricolage refuse les avances de Bricorama - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Une offre de plus de 150 millions d\u2019euros Le groupe fran\u00e7ais Bricorama a formul\u00e9 une offre de plus de 150 millions d\u2019euros sur Mr. Bricolage, le num\u00e9ro trois du march\u00e9 du DIY fran\u00e7ais. Objectif : \u00ab Former un nouvel acteur de poids sur le march\u00e9 du bricolage \u00bb. 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