{"id":103942,"date":"2024-08-23T11:26:09","date_gmt":"2024-08-23T09:26:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=103942"},"modified":"2024-08-23T11:26:12","modified_gmt":"2024-08-23T09:26:12","slug":"e5-surprend-avec-une-croissance-de-10-sur-un-marche-en-recul","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/e5-surprend-avec-une-croissance-de-10-sur-un-marche-en-recul\/","title":{"rendered":"e5 surprend avec une croissance de 10 % sur un march\u00e9 en recul"},"content":{"rendered":"\n

Pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive depuis sa relance d\u00e9but 2021, e5<\/strong> a enregistr\u00e9 une croissance de son chiffre d’affaires de pr\u00e8s de 10 % l’an dernier. Cette croissance se poursuit au premier semestre 2024. L’enseigne de mode parvient \u00e0 \u00e9largir son public et s’installe d\u00e9sormais dans les villes.<\/p>\n\n\n\n

Une tendance positive<\/h2>\n\n\n\n

Alors que beaucoup d’enseignes de mode g\u00e9missent sous l’impact de l’inflation, d’un consommateur \u00e9conome, de la croissance de l’occasion, de la concurrence des apps chinoises et d’une m\u00e9t\u00e9o d\u00e9cevante, e5 se porte tr\u00e8s bien : en 2023, l’enseigne flamande a r\u00e9alis\u00e9 un chiffre d’affaires de 85 millions d’euros, soit une hausse de pr\u00e8s de 10 % par rapport aux 78 millions d’euros de chiffre d’affaires en 2022. L’ebitda r\u00e9current \u00e9tait de 6 %. La tendance positive s’est \u00e9galement poursuivie au cours des six premiers mois de 2024, avec une croissance d’un peu moins de 10 %, a indiqu\u00e9 l’entreprise dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n

Ces bons chiffres sont le r\u00e9sultat d’une strat\u00e9gie payante : le d\u00e9taillant renforce sa position en Flandre avec le d\u00e9ploiement d’un concept de magasin renouvel\u00e9 ax\u00e9 sur le service personnel, l’augmentation du nombre d’emplacements et l’accent mis sur la mode intemporelle. Tant ses propres collections que les collections capsules mettant en vedette des Flamands connus, attirent les foules.<\/p>\n\n\n\n

Atteindre les acheteurs urbains<\/h2>\n\n\n\n

\u00ab L’une des cl\u00e9s de notre succ\u00e8s r\u00e9side dans le fait qu’au cours des trois derni\u00e8res ann\u00e9es, nous avons pu \u00e9largir notre public \u00e0 une client\u00e8le qui suit la pyramide des \u00e2ges de la Flandre \u00bb, d\u00e9clarent les PDG Peter et Kristof De Sutter.<\/p>\n\n\n\n

Cette ann\u00e9e, e5 ach\u00e8ve un programme d’investissement de 20 millions d’euros avec le remodelage de tous les magasins existants, l’ouverture de nouveaux magasins et l’optimisation de l’informatique et de la logistique. Le d\u00e9taillant pr\u00e9voit d\u2019ouvrir encore 5 magasine en p\u00e9riph\u00e9rie. En outre, e5 mise sur de nouveaux emplacements dans les centres-villes pour mieux atteindre les acheteurs urbains soucieux de la mode. La boutique en ligne, quant \u00e0 elle, a connu une croissance de 30 % par an depuis 2021.<\/p>\n\n\n\n

Outre ces excellents r\u00e9sultats, la cha\u00eene de mode a autre chose \u00e0 c\u00e9l\u00e9brer : il y a exactement 45 ans, la premi\u00e8re boutique e5 ouvrait ses portes \u00e0 Sint-Denijs-Westrem.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive depuis sa relance d\u00e9but 2021, e5 a enregistr\u00e9 une croissance de son chiffre d’affaires de pr\u00e8s de 10 % l’an dernier. Cette croissance se poursuit au premier semestre 2024. L’enseigne de mode parvient \u00e0 \u00e9largir son public et s’installe d\u00e9sormais dans les villes.<\/p>\n","protected":false},"author":3,"featured_media":72209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[822],"topic":[266],"region":[226],"class_list":["post-103942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-e5","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"\ne5 surprend avec une croissance de 10 % sur un march\u00e9 en recul - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive depuis sa relance d\u00e9but 2021, e5 a enregistr\u00e9 une croissance de son chiffre d'affaires de pr\u00e8s de 10 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