{"id":104040,"date":"2024-08-22T16:03:59","date_gmt":"2024-08-22T14:03:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104040"},"modified":"2024-08-22T16:04:00","modified_gmt":"2024-08-22T14:04:00","slug":"zeb-ouvre-trois-magasins-en-france-en-un-mois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zeb-ouvre-trois-magasins-en-france-en-un-mois\/","title":{"rendered":"ZEB ouvre trois magasins en France en un mois"},"content":{"rendered":"\n<p>L&rsquo;expansion fran\u00e7aise de <strong>ZEB <\/strong>prend son envol avec l&rsquo;ouverture d&rsquo;un premier magasin \u00e0 Marmoutier le 30 ao\u00fbt. Deux autres ouvertures dans le nord de la France suivront en septembre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Emplacement en p\u00e9riph\u00e9rie<\/h2>\n\n\n\n<p>La semaine prochaine, ZEB se lancera dans le nord de la France. Les trois premi\u00e8res succursales auront une superficie d&rsquo;environ 1 000 m2 chacune et seront situ\u00e9es dans des parcs d&rsquo;activit\u00e9s commerciales en p\u00e9riph\u00e9rie des villes. En effet, en p\u00e9riph\u00e9rie fran\u00e7aise, le secteur de la mode est encore peu pr\u00e9sent, observe le PDG Matthias Hindriks. Les ouvertures repr\u00e9sentent un investissement total de 3 millions d&rsquo;euros.<\/p>\n\n\n\n<p>Marmoutier d\u00e9marrera le 30 ao\u00fbt, plus pr\u00e9cis\u00e9ment dans le retail park Aussen am Herckersmattenfeld. Le 13 septembre, ce sera au tour de Schweighouse-Sur-Moder, dans le parc industriel de La Sabli\u00e8re. Soissons suivra le 27 septembre dans le Parc Commercial des Portes de Soissons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cent magasins suppl\u00e9mentaires<\/h2>\n\n\n\n<p>\u00ab Nous sommes convaincus que notre offre unique a \u00e9galement un grand potentiel en France \u00bb, d\u00e9clare Erika Mees, directrice du marketing. \u00ab Toutes les conditions sont r\u00e9unies : de beaux emplacements avec des v\u00eatements tendance pour un large groupe cible, des \u00e9quipes comp\u00e9tentes et form\u00e9es tout au long de l&rsquo;ann\u00e9e pour conseiller et accompagner les consommateurs, ainsi que des emplacements et accessibilit\u00e9 excellents. \u00bb<\/p>\n\n\n\n<p>Une vingtaine de personnes ont \u00e9t\u00e9 recrut\u00e9es pour les ouvertures. Chaque magasin dispose d&rsquo;une \u00e9quipe de six personnes. Les trois succursales sont dirig\u00e9es par Fanny Svec, responsable r\u00e9gionale et experte du march\u00e9 fran\u00e7ais. Au cours des trois prochaines ann\u00e9es, l&rsquo;entreprise s&rsquo;est fix\u00e9 pour objectif d&rsquo;ouvrir une centaine de magasins en Belgique, en France et au Luxembourg.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;expansion fran\u00e7aise de ZEB prend son envol avec l&rsquo;ouverture d&rsquo;un premier magasin \u00e0 Marmoutier le 30 ao\u00fbt. Deux autres ouvertures dans le nord de la France suivront en septembre.<\/p>\n","protected":false},"author":5,"featured_media":104036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[295],"topic":[276,310],"region":[342],"class_list":["post-104040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-zeb","topic-expansion","topic-ouverture-de-magasin","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZEB ouvre trois magasins en France en un mois - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;expansion fran\u00e7aise de ZEB prend son envol avec l&#039;ouverture d&#039;un premier magasin \u00e0 Marmoutier le 30 ao\u00fbt. 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