{"id":104140,"date":"2024-08-26T14:01:37","date_gmt":"2024-08-26T12:01:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104140"},"modified":"2024-08-26T14:01:39","modified_gmt":"2024-08-26T12:01:39","slug":"ikea-sessaie-a-une-plateforme-de-seconde-main","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-sessaie-a-une-plateforme-de-seconde-main\/","title":{"rendered":"Ikea s&rsquo;essaie \u00e0 une plateforme de seconde main"},"content":{"rendered":"\n<p>La seconde main occupe une part de plus en plus importante du g\u00e2teau dans de nombreux secteurs, et <strong>Ikea <\/strong>n&rsquo;y \u00e9chappe pas non plus. La cha\u00eene su\u00e9doise vend d\u00e9j\u00e0 une gamme d&rsquo;articles d&rsquo;occasion, mais elle va maintenant tester une plateforme o\u00f9 les clients pourront proposer leurs propres meubles (Ikea) \u00e0 la vente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des meubles d&rsquo;occasion \u00e0 Madrid<\/h2>\n\n\n\n<p>La cha\u00eene teste actuellement sa plateforme \u00ab Ikea Preowned \u00bb \u00e0 Madrid : les clients de la capitale espagnole peuvent l&rsquo;utiliser pour revendre leurs produits Ikea \u00e0 des clients d\u00e9sireux de faire des affaires. Sur la plateforme, \u00ab presque tous \u00bb les produits peuvent \u00eatre vendus, \u00e0 condition qu&rsquo;ils proviennent de la marque Ikea elle-m\u00eame. En revanche, les matelas, les appareils de cuisine et les produits alimentaires ne peuvent pas \u00eatre revendus.<\/p>\n\n\n\n<p>Ikea s&rsquo;occupe des paiements, mais pas de l&rsquo;exp\u00e9dition : pour cela, l&rsquo;acheteur et le vendeur doivent encore se mettre d&rsquo;accord. Apr\u00e8s la transaction, le vendeur peut se faire payer sur son compte et re\u00e7oit alors le montant total. Toutefois, s&rsquo;il choisit de payer avec des ch\u00e8ques-cadeaux Ikea, il re\u00e7oit 15 % de plus que le prix de vente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas de frais<\/h2>\n\n\n\n<p>Dans le Financial Times, le PDG Jesper Brodin d\u00e9clare que le test se d\u00e9roulera \u00e9galement \u00e0 Oslo. Il parle d&rsquo;un \u00ab r\u00eave devenu r\u00e9alit\u00e9 \u00bb, celui d&rsquo;utiliser la plateforme pour concurrencer les g\u00e9ants bien connus du secteur. M. Brodin pr\u00e9cise \u00e9galement <a href=\"https:\/\/www.ft.com\/content\/4b18236f-f2f0-43eb-bb65-5f8d2f30a734\">qu&rsquo;Ikea ne souhaite pas capitaliser sur les ventes de la plateforme<\/a>. Actuellement, celles-ci sont enti\u00e8rement gratuites, tant pour les acheteurs que pour les vendeurs, mais le haut dirigeant laisse entendre qu&rsquo;une \u00ab contribution symbolique \u00bb pourrait \u00eatre envisag\u00e9e.<\/p>\n\n\n\n<p>Outre la plateforme, Ikea continue d&rsquo;offrir la possibilit\u00e9 de vendre des produits d&rsquo;occasion directement \u00e0 la cha\u00eene elle-m\u00eame par le biais de son service Ikea Buy-back. Les articles d&rsquo;occasion approuv\u00e9s sont ensuite achemin\u00e9s vers les clients par l&rsquo;interm\u00e9diaire des magasins Ikea eux-m\u00eames, un service que la cha\u00eene propose \u00e9galement en Belgique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La seconde main occupe une part de plus en plus importante du g\u00e2teau dans de nombreux secteurs, et Ikea n&rsquo;y \u00e9chappe pas non plus. La cha\u00eene su\u00e9doise vend d\u00e9j\u00e0 une gamme d&rsquo;articles d&rsquo;occasion, mais elle va maintenant tester une plateforme o\u00f9 les clients pourront proposer leurs propres meubles (Ikea) \u00e0 la vente.<\/p>\n","protected":false},"author":4,"featured_media":104134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[173],"people":[],"extra":[],"company":[211],"topic":[],"region":[580],"class_list":["post-104140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","tag-seconde-main","company-ikea","region-espagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea s&#039;essaie \u00e0 une plateforme de seconde main - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea va maintenant tester une plateforme o\u00f9 les clients pourront proposer leurs propres meubles (Ikea) \u00e0 la vente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-sessaie-a-une-plateforme-de-seconde-main\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea s&#039;essaie \u00e0 une plateforme de seconde main - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ikea va maintenant tester une plateforme o\u00f9 les clients pourront proposer leurs propres meubles (Ikea) \u00e0 la vente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-sessaie-a-une-plateforme-de-seconde-main\/\" 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