{"id":104198,"date":"2024-08-27T14:20:43","date_gmt":"2024-08-27T12:20:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104198"},"modified":"2024-08-27T14:20:46","modified_gmt":"2024-08-27T12:20:46","slug":"temu-voit-sa-croissance-ralentir","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/temu-voit-sa-croissance-ralentir\/","title":{"rendered":"Temu voit sa croissance ralentir"},"content":{"rendered":"\n

L’ascension fulgurante du populaire site de bonnes affaires chinois Temu<\/strong> touche-t-elle \u00e0 sa fin ? Les ventes sont d\u00e9cevantes et les perspectives sont sombres, selon l’entreprise, alors que la concurrence s’intensifie.<\/p>\n\n\n\n

La croissance des ventes sous pression<\/h2>\n\n\n\n

\u00c0 premi\u00e8re vue, il n’y a pas lieu de s’inqui\u00e9ter : PDD Holdings, la soci\u00e9t\u00e9 m\u00e8re de Temu et de Pinduoduo<\/strong>, a r\u00e9alis\u00e9 un chiffre d’affaires de 97,06 milliards de yuans chinois (12,2 milliards d’euros) au deuxi\u00e8me trimestre, soit une hausse de pr\u00e8s de 86 %. Le b\u00e9n\u00e9fice net est pass\u00e9 de 13,11 milliards \u00e0 32,01 milliards de yuans (4 milliards d’euros). Ces chiffres sont toutefois un peu inf\u00e9rieurs aux attentes des analystes.<\/p>\n\n\n\n

De plus, une tendance inqui\u00e9tante se dessine : \u00ab Au cours du dernier trimestre, notre taux de croissance a ralenti par rapport au trimestre pr\u00e9c\u00e9dent. \u00c0 l’avenir, la croissance du chiffre d’affaires sera in\u00e9vitablement soumise \u00e0 des pressions en raison de la concurrence accrue et des d\u00e9fis ext\u00e9rieurs \u00bb, a d\u00e9clar\u00e9 Jun Liu, directeur financier. \u00ab La rentabilit\u00e9 risque \u00e9galement d’\u00eatre affect\u00e9e, car nous continuons \u00e0 investir \u00bb, ajoute-t-elle.<\/p>\n\n\n\n

Une concurrence agressive<\/h2>\n\n\n\n

Temu est confront\u00e9 \u00e0 des vents contraires, tant en Chine qu’ailleurs, de la part de concurrents agressifs tels que Shein<\/strong>, Alibaba<\/strong>, JD.com<\/strong>, Amazon<\/strong> et bient\u00f4t, sans doute, Walmart<\/strong> : le g\u00e9ant am\u00e9ricain a r\u00e9cemment vendu ses parts<\/a> dans JD.com afin d’\u00e9tendre ses activit\u00e9s chinoises avec Sam’s Club par ses propres moyens.<\/p>\n\n\n\n

De plus, l’entreprise craint l’impact d’une r\u00e9glementation plus stricte. Par exemple, la Commission europ\u00e9enne veut supprimer l’exemption douani\u00e8re<\/a> pour les colis de commerce \u00e9lectronique de moins de 150 euros envoy\u00e9s depuis l’ext\u00e9rieur de l’Union europ\u00e9enne. La boutique en ligne chinoise est r\u00e9guli\u00e8rement critiqu\u00e9e pour sa concurrence d\u00e9loyale et pour la s\u00e9curit\u00e9, la qualit\u00e9 et la durabilit\u00e9 douteuses de ses produits.<\/p>\n\n\n\n

Ces chiffres d\u00e9cevants n’ont pas \u00e9t\u00e9 bien accueillis par les investisseurs : le cours de l’action a chut\u00e9 de 30 %. En cons\u00e9quence, le propri\u00e9taire Colin Huang a vu sa fortune diminuer de pr\u00e8s de 13 milliards d’euros, ce qui fait qu’il n’est plus le Chinois le plus riche<\/a>, \u00e9crit Forbes.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’ascension fulgurante du populaire site de bonnes affaires chinois Temu touche-t-elle \u00e0 sa fin ? Les ventes sont d\u00e9cevantes et les perspectives sont sombres, selon l’entreprise, alors que la concurrence s’intensifie. <\/p>\n","protected":false},"author":3,"featured_media":91568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[805,1259],"topic":[266],"region":[277],"class_list":["post-104198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-pinduoduo","company-temu","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"\nTemu voit sa croissance ralentir - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les ventes de Temu sont d\u00e9cevantes et les perspectives sont sombres, selon l'entreprise, alors que la concurrence s'intensifie.\" \/>\n<meta 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