{"id":104231,"date":"2024-08-28T11:29:48","date_gmt":"2024-08-28T09:29:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104231"},"modified":"2024-08-28T11:29:50","modified_gmt":"2024-08-28T09:29:50","slug":"lego-se-developpe-avec-une-croissance-a-deux-chiffres","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/lego-se-developpe-avec-une-croissance-a-deux-chiffres\/","title":{"rendered":"Lego se d\u00e9veloppe avec une croissance \u00e0 deux chiffres"},"content":{"rendered":"\n<p>Les b\u00e9n\u00e9fices de <strong>Lego<\/strong> ont augment\u00e9 de plus d&rsquo;un quart au cours du premier semestre 2024. L&rsquo;entreprise danoise cro\u00eet plus vite que le march\u00e9 du jouet (morose) et gagne des parts de march\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9veloppement durable<\/h2>\n\n\n\n<p>Au premier semestre 2024, Lego a enregistr\u00e9 une croissance \u00e0 deux chiffres de son chiffre d&rsquo;affaires et de ses b\u00e9n\u00e9fices. La marque danoise est parvenu \u00e0 augmenter sa part de march\u00e9 et \u00e0 surpasser de mani\u00e8re significative l&rsquo;industrie du jouet au sens large. Le chiffre d&rsquo;affaires a augment\u00e9 de 13 % pour atteindre 31 milliards de couronnes danoises (4,16 milliards d&rsquo;euros), tandis que les ventes aux consommateurs ont progress\u00e9 de 14 %.<\/p>\n\n\n\n<p>Le b\u00e9n\u00e9fice d&rsquo;exploitation a m\u00eame augment\u00e9 de 26 % pour atteindre 8,1 milliards de couronnes danoises (1,1 milliard d&rsquo;euros), malgr\u00e9 l&rsquo;augmentation des d\u00e9penses consacr\u00e9es \u00e0 des initiatives strat\u00e9giques telles que le d\u00e9veloppement durable et la num\u00e9risation. Le b\u00e9n\u00e9fice net a augment\u00e9 de 16 %. <\/p>\n\n\n\n<p>Lego est de plus en plus critiqu\u00e9 pour ses briques en plastique, de sorte que le fabricant vise d\u00e9sormais \u00e0 obtenir plus de la moiti\u00e9 de ses mati\u00e8res premi\u00e8res \u00e0 partir de sources durables. Au premier semestre 2024, 22 % des mati\u00e8res premi\u00e8res provenaient d\u00e9j\u00e0 de mat\u00e9riaux renouvelables et recycl\u00e9s, ce qui repr\u00e9sente une augmentation consid\u00e9rable par rapport \u00e0 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des d\u00e9buts \u00e0 Tessenderlo<\/h2>\n\n\n\n<p>Lego a \u00e9galement continu\u00e9 \u00e0 d\u00e9velopper sa cha\u00eene d&rsquo;approvisionnement mondiale avec l&rsquo;ouverture d&rsquo;un <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/lego-ouvre-un-centre-de-distribution-europeen-a-tessenderlo\/\" target=\"_blank\" rel=\"noreferrer noopener\">nouveau centre de distribution r\u00e9gional europ\u00e9en \u00e0 Tessenderlo<\/a>, dans le Limbourg belge. En outre, de nouvelles usines sont en cours de construction au Vi\u00eat Nam et en Virginie (\u00c9tats-Unis). L&rsquo;entreprise a \u00e9galement r\u00e9organis\u00e9 son offre num\u00e9rique en relan\u00e7ant l&rsquo;application Lego Play, qui remplace l&rsquo;application Lego Life.<\/p>\n\n\n\n<p>Cette croissance doit toutefois \u00eatre replac\u00e9e dans le contexte d&rsquo;une <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/lego-se-rejouit-malgre-une-annee-du-jouet-catastrophique\/\" target=\"_blank\" rel=\"noreferrer noopener\">ann\u00e9e 2023 \u00ab exceptionnellement mauvaise pour les jouets<\/a> \u00bb : l&rsquo;ann\u00e9e derni\u00e8re, Lego a enregistr\u00e9 une croissance d&rsquo;\u00e0 peine 2 %, alors que 2023 a connu \u00ab le march\u00e9 du jouet le plus n\u00e9gatif depuis plus de 15 ans \u00bb, avait alors d\u00e9clar\u00e9 son PDG Niels B. Christiansen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les b\u00e9n\u00e9fices de Lego ont augment\u00e9 de plus d&rsquo;un quart au cours du premier semestre 2024. L&rsquo;entreprise danoise cro\u00eet plus vite que le march\u00e9 du jouet (morose) et gagne des parts de march\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":31624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[760],"topic":[266],"region":[],"class_list":["post-104231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-lego","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lego se d\u00e9veloppe avec une croissance \u00e0 deux chiffres - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les b\u00e9n\u00e9fices de Lego ont augment\u00e9 de plus d&#039;un quart au cours du premier semestre. 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