{"id":104383,"date":"2024-09-23T17:02:46","date_gmt":"2024-09-23T15:02:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104383"},"modified":"2024-09-23T17:02:49","modified_gmt":"2024-09-23T15:02:49","slug":"comment-mars-reduit-ses-emissions-de-gaz-a-effet-de-serre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-mars-reduit-ses-emissions-de-gaz-a-effet-de-serre\/","title":{"rendered":"Comment Mars r\u00e9duit ses \u00e9missions de gaz \u00e0 effet de serre"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-104374\" data-id=\"104374\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Healthy-Planet-Poster_Dairy_Horizontal-1024x791.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Healthy-Planet-Poster_Dairy_Horizontal-1024x791.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Healthy-Planet-Poster_Dairy_Horizontal-300x232.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Healthy-Planet-Poster_Dairy_Horizontal-768x593.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Healthy-Planet-Poster_Dairy_Horizontal-1536x1187.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Healthy-Planet-Poster_Dairy_Horizontal-2048x1583.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-104376\" data-id=\"104376\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Cover-photo-OCo-Veterinarian-with-a-dog-1024x667.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Cover-photo-OCo-Veterinarian-with-a-dog-1024x667.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Cover-photo-OCo-Veterinarian-with-a-dog-300x195.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Cover-photo-OCo-Veterinarian-with-a-dog-768x500.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Cover-photo-OCo-Veterinarian-with-a-dog-1536x1000.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Cover-photo-OCo-Veterinarian-with-a-dog-2048x1333.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Cover-photo-OCo-Veterinarian-with-a-dog-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-104378\" data-id=\"104378\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-feeding-their-cat-WHISKAS-with-Chicken-in-Jelly-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-feeding-their-cat-WHISKAS-with-Chicken-in-Jelly-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-feeding-their-cat-WHISKAS-with-Chicken-in-Jelly-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-feeding-their-cat-WHISKAS-with-Chicken-in-Jelly-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-feeding-their-cat-WHISKAS-with-Chicken-in-Jelly-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-feeding-their-cat-WHISKAS-with-Chicken-in-Jelly-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-feeding-their-cat-WHISKAS-with-Chicken-in-Jelly-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-104380\" data-id=\"104380\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-shopping-for-Pedigree-and-WHISKAS-products-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-shopping-for-Pedigree-and-WHISKAS-products-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-shopping-for-Pedigree-and-WHISKAS-products-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-shopping-for-Pedigree-and-WHISKAS-products-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-shopping-for-Pedigree-and-WHISKAS-products-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-shopping-for-Pedigree-and-WHISKAS-products-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/08\/Person-shopping-for-Pedigree-and-WHISKAS-products-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">MARS<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><em>(Publireportage) <\/em><strong>Mars<\/strong> parvient \u00e0 d\u00e9coupler \u00e9missions de carbone et croissance \u00e9conomique&nbsp;: l\u2019entreprise a r\u00e9duit ses \u00e9missions de gaz \u00e0 effet de serre de 16% en termes absolus sur l\u2019ensemble de sa cha\u00eene de valeur depuis 2015, alors que son chiffre d\u2019affaires a progress\u00e9 de plus de 60%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers une r\u00e9duction de 50% des \u00e9missions de gaz \u00e0 effet de serre<\/h2>\n\n\n\n<p>Mars a r\u00e9duit ses \u00e9missions de gaz \u00e0 effet de serre de 8% en 2023&nbsp;: il s\u2019agit de la plus forte diminution sur un an par rapport \u00e0 la base de r\u00e9f\u00e9rence de 2015. Sur toute la p\u00e9riode, Mars a diminu\u00e9 ses \u00e9missions de gaz \u00e0 effet de serre de 16% tout en enregistrant une croissance du chiffre d\u2019affaires de plus de 60% \u00e0 plus de 50 milliards de dollars (45 milliards d\u2019euros). C\u2019est ce que r\u00e9v\u00e8le le nouveau <em>Mars 2023 Sustainable in a Generation Report<\/em>.<\/p>\n\n\n\n<p>En termes absolus, Mars a r\u00e9duit ses \u00e9missions de gaz \u00e0 effet de serre de 5,7 millions de tonnes par an, soit l\u2019\u00e9quivalent des \u00e9missions de 1,3 million de voitures \u00e0 essence pendant une ann\u00e9e. La baisse des \u00e9missions couvre l\u2019ensemble de la cha\u00eene de valeur, des fermes aux usines en passant par les cliniques v\u00e9t\u00e9rinaires. Mars reste donc en bonne voie d\u2019atteindre une r\u00e9duction de 50% des \u00e9missions de gaz \u00e0 effet de serre pour sa cha\u00eene de valeur d\u2019ici \u00e0 la fin de 2030.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Agriculture r\u00e9g\u00e9n\u00e9ratrice<\/h2>\n\n\n\n<p>Comme l\u2019agriculture prend \u00e0 son compte pr\u00e8s de 60% de son empreinte carbone, Mars continue d\u2019investir dans le d\u00e9veloppement de techniques agricoles intelligentes sur le plan climatique qui am\u00e9liorent la sant\u00e9 des sols et la r\u00e9silience des exploitations tout en soutenant financi\u00e8rement les agriculteurs. Gr\u00e2ce \u00e0 ces initiatives durables, ce sont plus d\u2019un million d\u2019hectares consacr\u00e9s \u00e0 l\u2019agriculture r\u00e9g\u00e9n\u00e9ratrice dans le monde qui fourniront des ingr\u00e9dients pour les produits Mars en 2030 \u2013 des snacks pour les humains \u00e0 la nourriture pour les animaux de compagnie.<\/p>\n\n\n\n<p>Le CEO Poul Weihrauch explique que les progr\u00e8s enregistr\u00e9s sont le r\u00e9sultat de la strat\u00e9gie d\u00e9ploy\u00e9e par l\u2019entreprise afin de combiner croissance solide et r\u00e9duction des \u00e9missions de CO2. Quand Mars a publi\u00e9 sa \u00ab&nbsp;<a href=\"https:\/\/www.mars.com\/sustainability-plan\/healthy-planet\/net-zero-2050\"><em>Mars Net Zero Roadmap<\/em><\/a>&nbsp;\u00bben 2023, l\u2019entreprise s\u2019est engag\u00e9e \u00e0 investir plus d\u2019un milliard de dollars sur trois ans \u2013 et \u00e0 continuer \u00e0 d\u00e9gager les capitaux n\u00e9cessaires jusqu\u2019\u00e0 ce que l\u2019objectif de z\u00e9ro \u00e9mission soit atteint. \u00ab&nbsp;Le chemin \u00e0 parcourir est encore long, mais nous continuerons \u00e0 suivre la science et \u00e0 montrer comment une entreprise responsable peut marier le bien et le bon&nbsp;\u00bb, a d\u00e9clar\u00e9 le CEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investissements r\u00e9cents de Mars dans l\u2019intensification de l\u2019agriculture climatiquement intelligente&nbsp;:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Soutien accord\u00e9 \u00e0 1.900 agriculteurs dans quatre \u00c9tats am\u00e9ricains et en Pologne pour le d\u00e9ploiement de m\u00e9thodes agricoles climatiquement intelligentes, en particulier pour des cultures comme le ma\u00efs, le soja et le bl\u00e9 sur plus de 1,2 million d\u2019hectares de terres cultiv\u00e9es, au profit de marques d\u2019aliments pour animaux de compagnie de Mars, comme Pedigree\u00ae et Iams\u00ae.<\/li><li>Renforcement de la coop\u00e9ration entre la marque Mars Royal Canin et le programme europ\u00e9en <em>Soil Capital<\/em> : Mars apportera un soutien financier \u00e0 pr\u00e8s de 250 agriculteurs en France et en Belgique sur 300.000 hectares de terres agricoles.<\/li><li>Soutien du programme Next Generation Soil au Mexique et au Br\u00e9sil en collaboration avec le Centre international d\u2019am\u00e9lioration du ma\u00efs et du bl\u00e9 (CIMMYT) au Mexique et Producing Right au Br\u00e9sil. Gr\u00e2ce \u00e0 ce programme, Mars a d\u00e9j\u00e0 fourni \u00e0 100 producteurs de ma\u00efs les outils et les connaissances n\u00e9cessaires pour am\u00e9liorer la productivit\u00e9, optimiser l\u2019utilisation des ressources et r\u00e9pondre \u00e0 des effets du changement climatique comme la p\u00e9nurie d\u2019eau et la baisse du rendement des cultures.<\/li><li>Un plan de d\u00e9veloppement durable des produits laitiers, intitul\u00e9 <em>Moo&rsquo;ving Dairy Forward<\/em>, a \u00e9t\u00e9 annonc\u00e9 r\u00e9cemment. Il pr\u00e9voit un investissement de 47 millions de dollars sur trois ans dans le cadre de la nouvelle approche \u00ab&nbsp;climat first&nbsp;\u00bb de l\u2019entreprise en mati\u00e8re d\u2019approvisionnement en produits laitiers afin de r\u00e9duire l\u2019empreinte carbone des produits laitiers avec ses partenaires Fonterra, Land O\u2019Lakes, Interfood et FrieslandCampina.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Consultez le rapport<\/h2>\n\n\n\n<p>Le lien ci-dessous donne acc\u00e8s au 2023 Mars Sustainable in a Generation Report. Vous y trouverez de plus amples informations sur la mani\u00e8re dont Mars d\u00e9ploie son action climatique et a aid\u00e9 pr\u00e8s de 750.000 personnes gr\u00e2ce \u00e0 ses programmes Supplier Advance et Supplier Origin depuis 2017, et y d\u00e9couvrirez comment Mars Food &amp; Nutrition a livr\u00e9 3,1 milliards de repas sains en 2023.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.mars.com\/sites\/g\/files\/dfsbuz106\/files\/2024-07\/2023 Sustainable in a Generation Report_5.pdf#page=1\">Vers le rapport<\/a><\/div>\n<\/div>\n\n\n\n<p><br><br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TL;DR \u2013 Mars 2023 Sustainable in a Generation Report\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/y2JPpQYLnUE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Mars parvient \u00e0 d\u00e9coupler \u00e9missions de carbone et croissance \u00e9conomique\u00a0: l\u2019entreprise a r\u00e9duit ses \u00e9missions de gaz \u00e0 effet de serre de 16% en termes absolus sur l\u2019ensemble de sa cha\u00eene de valeur depuis 2015, alors que son chiffre d\u2019affaires a progress\u00e9 de plus de 60%.<\/p>\n","protected":false},"author":3,"featured_media":105477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[564],"topic":[373,318],"region":[],"class_list":["post-104383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mars","topic-durabilite","topic-publireportage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Mars r\u00e9duit ses \u00e9missions de gaz \u00e0 effet de serre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mars parvient \u00e0 d\u00e9coupler \u00e9missions de carbone et croissance \u00e9conomique\u00a0: l\u2019entreprise a 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