{"id":10439,"date":"2015-09-21T09:51:31","date_gmt":"2015-09-21T09:51:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/mc-donalds-envisage-un-changement-de-cap-mais-les-franchises-protestent\/"},"modified":"2015-09-21T09:51:31","modified_gmt":"2015-09-21T09:51:31","slug":"mc-donalds-envisage-un-changement-de-cap-mais-les-franchises-protestent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mc-donalds-envisage-un-changement-de-cap-mais-les-franchises-protestent\/","title":{"rendered":"Mc Donald\u2019s envisage un changement de cap, mais les franchis\u00e9s protestent"},"content":{"rendered":"<p>\u00a0<\/p>\n<h2>Des franchis\u00e9s m\u00e9contents<\/h2>\n<p>Aux Etats-Unis, Mc Donald\u2019s a d\u00e9j\u00e0 lanc\u00e9 plusieurs nouveaux produits \u2013 et parfois d\u00e9j\u00e0 abandonn\u00e9s, comme le premium sirloin burger \u2013 alors qu\u2019avec le \u2018Create your taste\u2019, la cha\u00eene souhaite offrir plus d\u2019alternatives aux clients qui peuvent ainsi personnaliser leur hamburger avec des garnitures au choix.\u00a0 Le syst\u00e8me a d\u00e9j\u00e0 \u00e9t\u00e9 lanc\u00e9 en guise de test, et Mc Donald\u2019s souhaite maintenant le d\u00e9ployer dans des milliers de restaurants aux Etats-Unis.\u00a0 Et dans chaque \u00e9tablissement du pays, les produits du menu petit-d\u00e9jeuner seront \u00e9galement disponibles durant toute la journ\u00e9e \u00e0 partir du mois prochain.\u00a0 Aujourd\u2019hui, ils sont propos\u00e9s jusqu\u2019\u00e0 10h30.<\/p>\n<p>\u00a0<\/p>\n<p>Mais les franchis\u00e9s n\u2019appr\u00e9cient pas du tout ces innovations : pour le concept \u2018Create your taste\u2019, il faudra construire des kiosques qui co\u00fbtent entre 100.000 et 140.000 euros.\u00a0 De plus, ils seront uniquement disponibles pour les clients qui entrent dans le restaurant, alors que 70 pour cent du chiffre d\u2019affaires de Mc Donald\u2019s se fait via le drive-thru.\u00a0 Et le \u2018all-day breakfast\u2019 pose \u00e9galement probl\u00e8me et exige des efforts financiers suppl\u00e9mentaires des franchis\u00e9s.\u00a0 Et pour terminer, les franchis\u00e9s craignent que la rapidit\u00e9 soit encore davantage affect\u00e9e par cet ajout de nouveaux produits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Des franchis\u00e9s m\u00e9contents Aux Etats-Unis, Mc Donald\u2019s a d\u00e9j\u00e0 lanc\u00e9 plusieurs nouveaux produits \u2013 et parfois d\u00e9j\u00e0 abandonn\u00e9s, comme le premium sirloin burger \u2013 alors qu\u2019avec le \u2018Create your taste\u2019, la cha\u00eene souhaite offrir plus d\u2019alternatives aux clients qui peuvent ainsi personnaliser leur hamburger avec des garnitures au choix.\u00a0 Le syst\u00e8me a d\u00e9j\u00e0 \u00e9t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mc Donald\u2019s envisage un changement de cap, mais les franchis\u00e9s protestent - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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