{"id":10444,"date":"2015-09-21T13:06:41","date_gmt":"2015-09-21T13:06:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/maison-dandoy-veut-poursuivre-son-expansion\/"},"modified":"2015-09-21T13:06:41","modified_gmt":"2015-09-21T13:06:41","slug":"maison-dandoy-veut-poursuivre-son-expansion","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/maison-dandoy-veut-poursuivre-son-expansion\/","title":{"rendered":"Maison Dandoy veut poursuivre son expansion"},"content":{"rendered":"<p>\u00a0<\/p>\n<h2>Chiffre d\u2019affaire en hausse de 75%<\/h2>\n<p>Aujourd&rsquo;hui quasi tous les magasins de\u00a0 la Maison Dandoy se situent \u00e0 Bruxelles.\u00a0 Une boutique a ouvert ses portes r\u00e9cemment \u00e0 la place St\u00e9phanie.\u00a0 En collaboration avec un partenaire local, l\u2019entreprise a \u00e9galement ouvert un point de vente \u00e0 Tokyo en 2012, mais sans grand succ\u00e8s.<\/p>\n<p>\u00a0<\/p>\n<p>Mais le directeur actuel de la Maison Dandoy, Bernard Helson, ne regrette pas cette initiative.\u00a0 \u00ab Une occasion s\u2019est pr\u00e9sent\u00e9e \u00e0 nous et nous l\u2019avons saisie.\u00a0 Cela nous a appris beaucoup de choses, sans que nous ayons perdu de l\u2019argent \u00bb, confie-t-il au journal l\u2019Echo.\u00a0 Helson estime qu&rsquo;il y a encore place pour deux magasins \u00e0 Bruxelles et souhaite ensuite s&rsquo;\u00e9tendre vers la Flandre, \u00e0 Gand par exemple.<\/p>\n<p>\u00a0<\/p>\n<p>En cinq ans de temps, l\u2019entreprise a vu son chiffre d\u2019affaires augmenter de 75% \u00e0 5,7 millions d\u2019euros.\u00a0 Helson attribue cette croissance en grande partie au rebranding de la marque en 2012.\u00a0 A l\u2019\u00e9poque, 500.000 euros avaient \u00e9t\u00e9 investis pour moderniser l\u2019image de Dandoy et pour attirer un public plus jeune.\u00a0 D\u2019autre part, l\u2019entreprise a investi 3 millions d\u2019euros afin de transf\u00e9rer le site de production vers Woluwe-Saint-Lambert.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Chiffre d\u2019affaire en hausse de 75% Aujourd&rsquo;hui quasi tous les magasins de\u00a0 la Maison Dandoy se situent \u00e0 Bruxelles.\u00a0 Une boutique a ouvert ses portes r\u00e9cemment \u00e0 la place St\u00e9phanie.\u00a0 En collaboration avec un partenaire local, l\u2019entreprise a \u00e9galement ouvert un point de vente \u00e0 Tokyo en 2012, mais sans grand succ\u00e8s. \u00a0 Mais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maison Dandoy veut poursuivre son expansion - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/maison-dandoy-veut-poursuivre-son-expansion\/\" \/>\n<meta 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