{"id":104463,"date":"2024-09-02T10:06:34","date_gmt":"2024-09-02T08:06:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104463"},"modified":"2024-09-02T10:07:03","modified_gmt":"2024-09-02T08:07:03","slug":"decathlon-veut-connaitre-les-comportements-sportifs-de-ses-clients","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-veut-connaitre-les-comportements-sportifs-de-ses-clients\/","title":{"rendered":"Decathlon veut conna\u00eetre les comportements sportifs de ses clients"},"content":{"rendered":"\n<p>Chez <strong>Decathlon<\/strong>, ceux qui font du sport sont r\u00e9compens\u00e9s. L&rsquo;enseigne de sport relie son programme de fid\u00e9lit\u00e9 aux applications sportives des clients, telles que Strava, afin d&rsquo;obtenir une multitude d&rsquo;informations sur leur comportement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des points bonus pour les sportifs<\/h2>\n\n\n\n<p>Decathlon ajoute une fonctionnalit\u00e9 sp\u00e9ciale \u00e0 son programme de fid\u00e9lit\u00e9 : les consommateurs peuvent d\u00e9sormais donner au d\u00e9taillant l&rsquo;acc\u00e8s \u00e0 leurs applications sportives, telles que Strava ou Komoot. Pourquoi ? L&rsquo;enseigne accordera d\u00e9sormais des r\u00e9ductions \u00e0 ceux qui font du sport au moins une heure par semaine. Les clients obtiennent des points bonus sur leur carte de membre, qu&rsquo;ils peuvent convertir en bons de r\u00e9duction ou autres avantages.<\/p>\n\n\n\n<p>\u00ab Une heure de sport par semaine rapporte 100 points. D\u00e8s que vous avez 3 000 points, vous pouvez les \u00e9changer \u00bb, explique Decathlon. Ces points peuvent \u00e9ventuellement se traduire par des r\u00e9ductions chez Decathlon ou chez un certain nombre de partenaires, tels que Decathlon Travel ou des clubs de fitness. En Belgique, des discussions sont encore en cours avec un nombre de partenaires potentiels, d\u00e9clare la porte-parole Julie Nevejans. Les clients peuvent \u00e9galement faire don de leurs points \u00e0 des \u0153uvres caritatives li\u00e9es au sport.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De la personnalisation sur mesure<\/h2>\n\n\n\n<p>Avec ce programme, Decathlon veut encourager les gens \u00e0 faire du sport, m\u00eame ceux qui n&rsquo;en font pas ou rarement. En retour, l&rsquo;enseigne obtient de nombreuses informations sur le comportement sportif de ses clients : o\u00f9, quand et combien font-ils effectivement de l&rsquo;exercice ? Quelles activit\u00e9s sont populaires dans quelles r\u00e9gions ? Cela permet de personnaliser davantage l&rsquo;offre, comme Nike l&rsquo;a \u00e9galement constat\u00e9 avec ses propres applications Run et Training Club.<\/p>\n\n\n\n<p>Nike utilise ces informations pour une personnalisation pouss\u00e9e, y compris pour d\u00e9terminer o\u00f9 ouvrir de nouveaux magasins et avec quel assortiment. La marque peut m\u00eame d\u00e9duire des donn\u00e9es si les chaussures de sport d&rsquo;un client sont sur le point de s&rsquo;user et s&rsquo;il est temps d&rsquo;envoyer une offre personnalis\u00e9e pour une nouvelle paire adapt\u00e9e. Nevejans ignore si Decathlon souhaite aller aussi loin, mais elle confirme que la connaissance des besoins des clients permet d&rsquo;offrir un meilleur service. \u00ab Nous voulons toujours r\u00e9pondre le mieux possible aux besoins de nos clients \u00bb, explique la porte-parole.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez Decathlon, ceux qui font du sport sont r\u00e9compens\u00e9s. L&rsquo;enseigne de sport relie son programme de fid\u00e9lit\u00e9 aux applications sportives des clients, telles que Strava, afin d&rsquo;obtenir une multitude d&rsquo;informations sur leur comportement.<\/p>\n","protected":false},"author":5,"featured_media":94524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[361],"topic":[488],"region":[],"class_list":["post-104463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-decathlon","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon veut conna\u00eetre les comportements sportifs de ses clients - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Chez Decathlon, ceux qui font du sport sont r\u00e9compens\u00e9s. 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