{"id":104485,"date":"2024-09-02T11:45:04","date_gmt":"2024-09-02T09:45:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104485"},"modified":"2024-09-02T11:45:06","modified_gmt":"2024-09-02T09:45:06","slug":"une-guerre-aux-hula-hoops-fait-rage-dans-les-supermarches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/une-guerre-aux-hula-hoops-fait-rage-dans-les-supermarches\/","title":{"rendered":"Une guerre aux Hula Hoops fait rage dans les supermarch\u00e9s"},"content":{"rendered":"\n<p><strong>Croky <\/strong>a perdu la licence des Hula Hoops au profit de l&rsquo;Allemand <strong>Chio<\/strong>, ce que le producteur de chips a du mal \u00e0 dig\u00e9rer. Les deux entreprises se livrent d\u00e9sormais \u00e0 une lutte poivr\u00e9e, tant devant les tribunaux que dans les supermarch\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un duel aux anneaux<\/h2>\n\n\n\n<p>Pendant plus de 50 ans, Croky a distribu\u00e9 les snacks annel\u00e9s Hula Hoops au Benelux, mais depuis le 1er juillet, cet accord de licence a pris fin. C&rsquo;est d\u00e9sormais le propri\u00e9taire allemand de la marque, <strong>Intersnack<\/strong>, qui distribue la marque par l&rsquo;interm\u00e9diaire de sa filiale Chio. Pour \u00e9viter de devoir vivre sans anneaux, Croky a rapidement lanc\u00e9 sa propre variante : Croky Rings, aussit\u00f4t commercialis\u00e9e avec une importante campagne de rabais, rapporte De Tijd.<\/p>\n\n\n\n<p>Les chips sont vendues \u00e0 moiti\u00e9 prix chez Delhaize, Carrefour et Colruyt. S&rsquo;il est encore possible de les trouver, car le succ\u00e8s est tel que certains supermarch\u00e9s sont d\u00e9j\u00e0 confront\u00e9s \u00e0 des rayons vides. Chio n&rsquo;a pas pu rester en arri\u00e8re et, depuis quelques semaines, Hula Hoops lance \u00e9galement les promotions 1+1 chez Delhaize et Albert Heijn. Entre-temps, les supermarch\u00e9s se sentent oblig\u00e9s de prendre parti. Comme Croky se trouvait d\u00e9j\u00e0 dans les rayons de nombreux supermarch\u00e9s, Colruyt Group et ses Retail Partners ont opt\u00e9 pour Croky Rings, tout comme Carrefour. Ahold Delhaize propose les deux.<\/p>\n\n\n\n<p>Or, la lutte se d\u00e9roule \u00e9galement sur le plan juridique. Croky et Chio se sont mutuellement attaqu\u00e9s en justice, bien que dans des langues diff\u00e9rentes : la soci\u00e9t\u00e9 m\u00e8re de Croky s&rsquo;est adress\u00e9e \u00e0 la Chambre d&rsquo;entreprise n\u00e9erlandophone de Bruxelles, tandis qu&rsquo;Intersnack s&rsquo;est adress\u00e9 \u00e0 son homologue francophone. Le propri\u00e9taire de Croky affirme que le nouvel emballage de Chio est trop similaire \u00e0 \u00ab son \u00bb ancien emballage, tandis que les Allemands ne peuvent dig\u00e9rer le fait que Croky commercialise d\u00e9sormais ses propres snacks en forme d&rsquo;anneau. La suite de l&rsquo;affaire sera discut\u00e9e le 31 octobre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Croky a perdu la licence des Hula Hoops au profit de l&rsquo;Allemand Chio, ce que le producteur de chips a du mal \u00e0 dig\u00e9rer. Les deux entreprises se livrent d\u00e9sormais \u00e0 une lutte poivr\u00e9e, tant devant les tribunaux que dans les supermarch\u00e9s.<\/p>\n","protected":false},"author":5,"featured_media":104482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1541,1542],"topic":[386],"region":[324],"class_list":["post-104485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-croky","company-intersnack","topic-fmcg","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une guerre aux Hula Hoops fait rage dans les supermarch\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Croky a perdu la licence des Hula Hoops au profit de l&#039;Allemand Chio. 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